NC State's Renovated Carter-Finley Stadium Debuts Giant New Videoboard With Electric Intro Video The Wolfpack partnered with production house Ryval Studios on football video By Brandon Costa, Director of Digital Tuesday, September 26, 2023 - 3:02 pm
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For anyone in the game-presentation and in-venue-entertainment business, there's only one way to flip on a brand-new videoboard: with a thrilling intro video. Consider it a housewarming gift to your guests.
NC State has remodeled its football venue Carter-Finley Stadium. Included in the work was the introduction of a primary videoboard spanning 270% more square footage than its predecessor. (Photos Courtesy: NC State Athletics)
That was the theme this summer in Raleigh as the NC State Athletics Department prepared to debut its remodeled football venue, Carter-Finley Stadium. First opened in 1966, the venue received a complete video and audio facelift this season, including a full overhaul of its video displays. The centerpiece is a primary videoboard more than double the size of its predecessor.
The Daktronics board is 43 ft. tall by 166 ft. wide, vaulting it onto the list of largest displays in college football. It contains more than 6.6 million pixels. That's 550% more pixels and 270% more square footage than the screen that previously stood in its place.
To mark both the board's debut (on Sept. 9 vs. Notre Dame) and the new season of Wolfpack Football, the NC State Athletic Department struck a partnership with St. Louis-based production company Ryval Studios to produce a high-octane intro video to get fans attending football games at Carter-Finley hyped up for both the game and its newly renovated home.
This provided us the avenue to be big, says Justin Stoll, associate AD/senior coordinating producer, NC State Athletics. Our videoboard is huge. Our intro video is just as big, if not bigger. It's going to create a game-day advantage for our team and for our fans. We're really excited about it.
The result of the creative collaboration is a feast for the eyes and ears. Directed and shot by Los Angeles-based director and cinematographer Danny Corey, the football intro video was a night-long shoot in the woods, featuring players, cheerleaders, fans, and more. It's a hype video not just celebrating a football team but embodying the spirit of the wolfpack.
Supplemental Creative Strategy But it begs the question: why, at a time when collegiate athletic departments are investing in in-house talent and resources, does a department bring in an outside production company to produce one of the program's most important pieces of content? Stoll says Director, Athletics, Boo Corrigan; Deputy AD Stephanie Menio; and Director, Fan Experience and Marketing, Justin Lisk were committed to taking advantage of this huge, once-in-a-generation opportunity to engage with the fanbase.
The primary videoboard, from Daktronics, is 43 ft. tall by 166 ft. wide
Ultimately, the videoboard was the driver, Stoll explains, but, looking at the big picture, we have an extremely talented group of creatives on campus that are extremely busy. They have a lot of time and effort wrapped up in feature work and social media and all the other things that go along with recruiting. This was an opportunity to go outside to make a splash for our game-day environment.
I think, he continues, the repetitiveness of having to create intro videos every single year for every single sport can make [creatives] run a little low on creativity at times. To have someone take a look at a project like this and say, Hey, here's what I would do,' I think is really, really powerful.
It also doesn't hurt, creatively, to bring in a fresh set of eyes.
The industry can be such a copycat, says Jon Morgan, executive producer, Ryval Studios. I think there's a lot of value in bringing in some outside ideas and perspectives that can help elevate the creative ideas and the production quality.
Says Stoll, I think we have the best intro video in college football. We're going to have the best entrance in college football outside of maybe some of the classic traditions.
For Morgan, producing a standout in-venue intro video in today's saturated marketplace comes down to two key factors: the creative concept and production quality. When you have a strong concept and you have really high production quality, it's going to stand out, it's going to turn heads, it's going to get attention. In-house creative teams often lack production resources to produce high-quality content, so that's where Ryval comes in. We work alongside in-house teams to help elevate the production quality of their content and ultimately set them apart from the competition.
Ryval Studios has already begun production on NC State's men's basketball video intro. (Image Courtesy: Ryval Studios)
Ryval, which specializes in sports production, has worked with such teams as Duke University and the NHL's Carolina Hurricanes and St. Louis Blues and has a new partnership with Madison Square Garden to produce open videos, intro videos, specialty content, graphics, and more for its sports division.
NC State's deal with Ryval Studios is more than just a one-off. The studio will also produce the intro video for the men's basketball team, and the school has multiple-year options to exercise to keep the partnership going into the future.
Ryval is excited about this long-term partnership with NC State, says Morgan, because this type of multi-year relationship is unique for college athletics but is poised to become more common in the industry. These types of partnerships present a lot of advantages for athletic departments so they can produce high-quality content over the long term.
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