This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or cool , innovation for innovation's sake. Instead, the conversations we had, and the interest in our solutions, made one thing clear: the industry is doubling down on practicality, efficiency, flexibility and value. As a technology partner, that message resonated with us. It validated our ongoing focus on delivering tools that don't just push boundaries, but solve real-world challenges scalably, securely, and cost-effectively. Here are the key themes that shaped our NAB 2025 experience:
Cost Control is Now a Strategic Priority Across the board, operational cost reduction has become the top agenda item. Many vendors push a transformation agenda but from users we heard most measurable RoI, efficiency, and time to value.
Instead of massive technology overhauls, customers are prioritising targeted improvements with measurable outcomes. Our BLAM integration and orchestration platform is designed to support such an approach, streamlining operations without requiring wholesale change - BLAM stood out as a natural fit.
Hybrid Cloud/Ground Is the New Norm The industry's cloud conversation has matured. It's no longer about choosing between on-prem or cloud, it's about finding the right balance based on operational business need and cost. Organisations are increasingly adopting hybrid architectures that maintain critical workflows on-premises while using the cloud to when its more efficient or cost effective.
Our platform was designed to support hybrid deployment from the outset and enables seamless integration across systems, services, and territories. 80% of our deployments are cloud-ground hybrid and deliver cost effective control, flexibility and scale.
Integration Is Essential, Not Optional With consumer platforms seeming to grow exponentially across OTT, FAST, and social manual workflows simply can't keep up.
The benefit of automation is a given, but integration delivers more value through reduced friction, removing manual process, and providing end-to-end visibility. At scale operational efficiency is no longer a business benefit, it's a survival requirement.
Unlocking the Value of Content Archives Companies are looking to mine their legacy libraries for untapped value, especially in digital and on-demand markets.
Our solutions support fast discovery, repackaging, and delivery through automation and easy to access tools. Blue Lucy is helping customers monetise what they already have, without heavy lifting.
Fast Value, Real Accountability Today's buyers are sceptical of long, drawn-out transformation programs with vague promises and PowerPoint workflows. They want to see real value, fast.
At NAB, we heard over and over how important rapid deployment, measurable results, and continuous improvement have become. Our approach is that we are a long-term partner in outcomes and continuous service, not just a provider of products.
Empowering the Creator Economy Securely With content creation becoming more decentralised and the creator economy exploding organisations need to give teams secure, flexible access to content.
Whether it's internal creatives, freelancers, or partners, our platform ensures content is available wherever it's needed, without compromising security or governance. That balance of ease of access and control is more critical than ever.
Looking Ahead NAB 2025 confirmed what we've been hearing in conversations all year: innovation still matters, but it must be grounded in usability, agility, and value. Blue Lucy is continuously building technology that meets those demands, today and into the future.
Most recent headlines
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or cool , innovation for innovation's sake. Instead, the conversations we had, and the interest in our solutions, made one thing clear: the industry is doubling down on practicality, efficiency, flexibility and value. As a technology partner, that message resonated with us. It validated our ongoing focus on delivering tools that don't just push boundaries, but solve real-world challenges scalably, securely, and cost-effectively. Here are the key themes that shaped our NAB 2025 experience:
