This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or cool , innovation for innovation's sake. Instead, the conversations we had, and the interest in our solutions, made one thing clear: the industry is doubling down on practicality, efficiency, flexibility and value. As a technology partner, that message resonated with us. It validated our ongoing focus on delivering tools that don't just push boundaries, but solve real-world challenges scalably, securely, and cost-effectively. Here are the key themes that shaped our NAB 2025 experience:
Cost Control is Now a Strategic Priority Across the board, operational cost reduction has become the top agenda item. Many vendors push a transformation agenda but from users we heard most measurable RoI, efficiency, and time to value.
Instead of massive technology overhauls, customers are prioritising targeted improvements with measurable outcomes. Our BLAM integration and orchestration platform is designed to support such an approach, streamlining operations without requiring wholesale change - BLAM stood out as a natural fit.
Hybrid Cloud/Ground Is the New Norm The industry's cloud conversation has matured. It's no longer about choosing between on-prem or cloud, it's about finding the right balance based on operational business need and cost. Organisations are increasingly adopting hybrid architectures that maintain critical workflows on-premises while using the cloud to when its more efficient or cost effective.
Our platform was designed to support hybrid deployment from the outset and enables seamless integration across systems, services, and territories. 80% of our deployments are cloud-ground hybrid and deliver cost effective control, flexibility and scale.
Integration Is Essential, Not Optional With consumer platforms seeming to grow exponentially across OTT, FAST, and social manual workflows simply can't keep up.
The benefit of automation is a given, but integration delivers more value through reduced friction, removing manual process, and providing end-to-end visibility. At scale operational efficiency is no longer a business benefit, it's a survival requirement.
Unlocking the Value of Content Archives Companies are looking to mine their legacy libraries for untapped value, especially in digital and on-demand markets.
Our solutions support fast discovery, repackaging, and delivery through automation and easy to access tools. Blue Lucy is helping customers monetise what they already have, without heavy lifting.
Fast Value, Real Accountability Today's buyers are sceptical of long, drawn-out transformation programs with vague promises and PowerPoint workflows. They want to see real value, fast.
At NAB, we heard over and over how important rapid deployment, measurable results, and continuous improvement have become. Our approach is that we are a long-term partner in outcomes and continuous service, not just a provider of products.
Empowering the Creator Economy Securely With content creation becoming more decentralised and the creator economy exploding organisations need to give teams secure, flexible access to content.
Whether it's internal creatives, freelancers, or partners, our platform ensures content is available wherever it's needed, without compromising security or governance. That balance of ease of access and control is more critical than ever.
Looking Ahead NAB 2025 confirmed what we've been hearing in conversations all year: innovation still matters, but it must be grounded in usability, agility, and value. Blue Lucy is continuously building technology that meets those demands, today and into the future.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
** MEDIA ALERT **
VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...
21/08/2026
Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...
21/08/2026
Beat The Lotto dives into the plot behind the 1980s National Lottery scandal
24 August 2026 at 9:35pm on RT One and RT Player
Beat The Lotto is the story o...
21/08/2026
The countdown to the most wonderful night of the year has officially begun!
Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...
21/08/2026
Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...
20/08/2026
Set up your own private remote collaboration infrastructure
SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...
20/08/2026
New V-Control Pro features restore basic functionality
Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...
20/08/2026
TV, BritBox and Mammoth Screen have announced that filming is now underway on th...
20/08/2026
Thursday 20 August 2026
Nina Sosanya, Rizzle Kicks, Roman Kemp and Paul Whiteho...
20/08/2026
Wuppertal August 20, 2026
Transformation Church Elevates Production Communicat...
20/08/2026
The music between the notes Coming together In the middle of 2026, as conversations around artificial intelligence continue to raise questions about how musi...
20/08/2026
Arvato Systems Brings Together Digital Transformation Leaders in the Manufacturi...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support for their ...
18/08/2026
Tuesday 18 August 2026
Sky Sports and The Fast and the Curious announce new partnership
Sky Sports and The Fast and the Curious have announced a new long-term...
18/08/2026
Wuppertal August 18, 2026
Riedel Brings Professional Live Production Into the Classrooms of ECURiedel Communications today announced that Edith Cowan Universi...
18/08/2026
Apple today announced changes to its business terms for apps in the European Uni...
18/08/2026
THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM
A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...
18/08/2026
Stunning Irish performances at European Athletics and Swimming Championships rea...
18/08/2026
The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player
...
17/08/2026
New MIDI processor & macro controller revealed
SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...
17/08/2026
Cover extended on innovative motorised pot system
Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...
17/08/2026
Latest firmware version now available
1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...
17/08/2026
Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...
17/08/2026
Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...
17/08/2026
Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...
17/08/2026
Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification.
...
16/08/2026
Virtual drummer joins line-up
The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...
15/08/2026
In-ear monitoring line-up gains new universal models
In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...
14/08/2026
Latest instalment delivers disco-inspired grooves
The latest addition to UJAM's virtual drum line-up has been designed with contemporary pop, disco, dan...
14/08/2026
Elite range gains giant 24-inch powered sub
The latest expansion of Yorkville's Elite range introduces what the company say is the world's first act...
14/08/2026
Friday 14 August 2026
Breaking news! Sky releases trailer for The Paper, return...
14/08/2026
It's been one year since our client, Cotswolds Designer Outlet, opened its doors and we've loved seeing the scheme come to life. Together, we've hel...
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or cool , innovation for innovation's sake. Instead, the conversations we had, and the interest in our solutions, made one thing clear: the industry is doubling down on practicality, efficiency, flexibility and value. As a technology partner, that message resonated with us. It validated our ongoing focus on delivering tools that don't just push boundaries, but solve real-world challenges scalably, securely, and cost-effectively. Here are the key themes that shaped our NAB 2025 experience:
