
2021 WNBA Draft: Virtual Broadcast Puts Fresh Spin on Pioneering ESPN Effort From a Year Ago Eleven mobile video kits have been sent to players to capture reactions, facilitate live interviews By Brandon Costa, Director of Digital
Wednesday, April 14, 2021 - 3:46 pm
Print This Story | Subscribe
Story Highlights
Many leagues and broadcasters took innovative steps to get back on the air following the pandemic-driven shutdown of live sports in March 2020. But, when it comes to pioneering efforts, one broadcast deserves major praise for being on the frontlines: ESPN's broadcast of the WNBA Draft.
Commonly noted as the first major live sports event to be broadcast following the shutdown, the WNBA Draft was a special effort that truly had no blueprint to work from. And the fully virtual event laid the groundwork for what ESPN, other broadcasters, and sports leagues were able to accomplish in the following weeks and months.
Now, a year later, the WNBA Draft is back (Thursday, 7 p.m. ET, ESPN). It's still virtual, but it's an even more comprehensive effort that has the behind-the-scenes crew at ESPN feeling a whole lot more confident than when it was forging a path into a whole new world of broadcast.
The conversations we were having last year at this time were just on the stability of technology and what happens if we lose [a feed], says Sara Gaiero, senior managing producer, ESPN. Last year, Sabrina Ionescu was the biggest story going into the Draft, and what kept me awake at night was what happens if we lose her signal at the moment she gets drafted; we'll never have that moment of seeing her joy. I have so much more confidence in the technology this year that I don't even sweat those details anymore. Our team has done a great job, and I truly have relied on them to just run with this.
A big difference this year is that WNBA Commissioner Cathy Engelbert will announce the picks from ESPN's New York Seaport District Studios. A year ago, she broadcast from her home. This year, she'll have the gorgeous backdrop of the Brooklyn Bridge, with the Draft taking place on the set for ESPN's daily morning show, Get Up!. The set will be redecorated with WNBA scenery and, of course, a podium from which to announce the picks.
ESPN's Sara Gaiero: What's exciting this year is, we know we can talk about a season that's going to happen. There was so much unknown going into the Draft last year.
Approximately 20 crew members (camera operators, video, shading, audio, a couple of stage managers) will be at the Seaport facility, but the majority of the behind-the-scenes crew (about 40 positions), including the main studio set and the primary control room, are on ESPN's Bristol, CT, campus. Crews there will continue to be spread out in compliance with social-distancing protocols.
A similarity to last year is that the event will again be anchored from a studio in Bristol. Ryan Ruocco will host studio coverage alongside basketball analysts Rebecca Lobo and LaChina Robinson and reporter Holly Rowe.
ESPN has shipped 11 mobile video kits to a selection of the top WNBA prospects. The kit comprises an iPhone 11, an iPad, a ring light, a Beats Pill+ portable speaker, and a transmission solution from TVU Networks. ESPN's Shea Byrum, Ryan Bastic, and Leah Morgenstern assembled the kits and worked closely with the players to link up and position the kits so that they can be used to capture reactions when a player is drafted and then used again for one-on-one interviews with the studio talent later in the show.
What's exciting this year is, we know we can talk about a season that's going to happen, says Gaiero. There was so much unknown going into the Draft last year, just about what's going to happen with the regular season and how we are going to play. There's far more clarity, which is just great for us to be able to go into this great event and get these stories out and talk about this league, which is really hot right now. Just about a month after this Draft, the regular season will begin, and we'll see what Season 25 for ESPN looks like.
The WNBA Draft Presented by State Farm will air live on Thursday, April 15 at 7 p.m. ET on ESPN.
More from Sports Video Group
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...
13/08/2026
LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...
13/08/2026
Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...
13/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
13/08/2026
Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...