
2021 WNBA Draft: Virtual Broadcast Puts Fresh Spin on Pioneering ESPN Effort From a Year Ago Eleven mobile video kits have been sent to players to capture reactions, facilitate live interviews By Brandon Costa, Director of Digital
Wednesday, April 14, 2021 - 3:46 pm
Print This Story | Subscribe
Story Highlights
Many leagues and broadcasters took innovative steps to get back on the air following the pandemic-driven shutdown of live sports in March 2020. But, when it comes to pioneering efforts, one broadcast deserves major praise for being on the frontlines: ESPN's broadcast of the WNBA Draft.
Commonly noted as the first major live sports event to be broadcast following the shutdown, the WNBA Draft was a special effort that truly had no blueprint to work from. And the fully virtual event laid the groundwork for what ESPN, other broadcasters, and sports leagues were able to accomplish in the following weeks and months.
Now, a year later, the WNBA Draft is back (Thursday, 7 p.m. ET, ESPN). It's still virtual, but it's an even more comprehensive effort that has the behind-the-scenes crew at ESPN feeling a whole lot more confident than when it was forging a path into a whole new world of broadcast.
The conversations we were having last year at this time were just on the stability of technology and what happens if we lose [a feed], says Sara Gaiero, senior managing producer, ESPN. Last year, Sabrina Ionescu was the biggest story going into the Draft, and what kept me awake at night was what happens if we lose her signal at the moment she gets drafted; we'll never have that moment of seeing her joy. I have so much more confidence in the technology this year that I don't even sweat those details anymore. Our team has done a great job, and I truly have relied on them to just run with this.
A big difference this year is that WNBA Commissioner Cathy Engelbert will announce the picks from ESPN's New York Seaport District Studios. A year ago, she broadcast from her home. This year, she'll have the gorgeous backdrop of the Brooklyn Bridge, with the Draft taking place on the set for ESPN's daily morning show, Get Up!. The set will be redecorated with WNBA scenery and, of course, a podium from which to announce the picks.
ESPN's Sara Gaiero: What's exciting this year is, we know we can talk about a season that's going to happen. There was so much unknown going into the Draft last year.
Approximately 20 crew members (camera operators, video, shading, audio, a couple of stage managers) will be at the Seaport facility, but the majority of the behind-the-scenes crew (about 40 positions), including the main studio set and the primary control room, are on ESPN's Bristol, CT, campus. Crews there will continue to be spread out in compliance with social-distancing protocols.
A similarity to last year is that the event will again be anchored from a studio in Bristol. Ryan Ruocco will host studio coverage alongside basketball analysts Rebecca Lobo and LaChina Robinson and reporter Holly Rowe.
ESPN has shipped 11 mobile video kits to a selection of the top WNBA prospects. The kit comprises an iPhone 11, an iPad, a ring light, a Beats Pill+ portable speaker, and a transmission solution from TVU Networks. ESPN's Shea Byrum, Ryan Bastic, and Leah Morgenstern assembled the kits and worked closely with the players to link up and position the kits so that they can be used to capture reactions when a player is drafted and then used again for one-on-one interviews with the studio talent later in the show.
What's exciting this year is, we know we can talk about a season that's going to happen, says Gaiero. There was so much unknown going into the Draft last year, just about what's going to happen with the regular season and how we are going to play. There's far more clarity, which is just great for us to be able to go into this great event and get these stories out and talk about this league, which is really hot right now. Just about a month after this Draft, the regular season will begin, and we'll see what Season 25 for ESPN looks like.
The WNBA Draft Presented by State Farm will air live on Thursday, April 15 at 7 p.m. ET on ESPN.
More from Sports Video Group
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...
31/03/2026
Sennheiser's Spectera wideband bidirectional wireless system was used by bot...
31/03/2026
Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of o...
31/03/2026
PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...
31/03/2026
As sports media organization continue to seek out new ways to streamline their p...
31/03/2026
With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...
30/03/2026
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...
30/03/2026
At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...
30/03/2026
OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...
30/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
30/03/2026
The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...
27/03/2026
Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...
27/03/2026
Deltatre has announced that CEO Andrea Marini will step down after five years in...
27/03/2026
DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...
27/03/2026
Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...
27/03/2026
The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...
27/03/2026
ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...
27/03/2026
USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...
27/03/2026
From 14-camera coverage to official review from Variant Systems Group, Sellitto ...
27/03/2026
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...
27/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/03/2026
The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...
27/03/2026
Besides restructuring for Season 3, the league worked with FOX and ESPN over the...