
2021 WNBA Draft: Virtual Broadcast Puts Fresh Spin on Pioneering ESPN Effort From a Year Ago Eleven mobile video kits have been sent to players to capture reactions, facilitate live interviews By Brandon Costa, Director of Digital
Wednesday, April 14, 2021 - 3:46 pm
Print This Story | Subscribe
Story Highlights
Many leagues and broadcasters took innovative steps to get back on the air following the pandemic-driven shutdown of live sports in March 2020. But, when it comes to pioneering efforts, one broadcast deserves major praise for being on the frontlines: ESPN's broadcast of the WNBA Draft.
Commonly noted as the first major live sports event to be broadcast following the shutdown, the WNBA Draft was a special effort that truly had no blueprint to work from. And the fully virtual event laid the groundwork for what ESPN, other broadcasters, and sports leagues were able to accomplish in the following weeks and months.
Now, a year later, the WNBA Draft is back (Thursday, 7 p.m. ET, ESPN). It's still virtual, but it's an even more comprehensive effort that has the behind-the-scenes crew at ESPN feeling a whole lot more confident than when it was forging a path into a whole new world of broadcast.
The conversations we were having last year at this time were just on the stability of technology and what happens if we lose [a feed], says Sara Gaiero, senior managing producer, ESPN. Last year, Sabrina Ionescu was the biggest story going into the Draft, and what kept me awake at night was what happens if we lose her signal at the moment she gets drafted; we'll never have that moment of seeing her joy. I have so much more confidence in the technology this year that I don't even sweat those details anymore. Our team has done a great job, and I truly have relied on them to just run with this.
A big difference this year is that WNBA Commissioner Cathy Engelbert will announce the picks from ESPN's New York Seaport District Studios. A year ago, she broadcast from her home. This year, she'll have the gorgeous backdrop of the Brooklyn Bridge, with the Draft taking place on the set for ESPN's daily morning show, Get Up!. The set will be redecorated with WNBA scenery and, of course, a podium from which to announce the picks.
ESPN's Sara Gaiero: What's exciting this year is, we know we can talk about a season that's going to happen. There was so much unknown going into the Draft last year.
Approximately 20 crew members (camera operators, video, shading, audio, a couple of stage managers) will be at the Seaport facility, but the majority of the behind-the-scenes crew (about 40 positions), including the main studio set and the primary control room, are on ESPN's Bristol, CT, campus. Crews there will continue to be spread out in compliance with social-distancing protocols.
A similarity to last year is that the event will again be anchored from a studio in Bristol. Ryan Ruocco will host studio coverage alongside basketball analysts Rebecca Lobo and LaChina Robinson and reporter Holly Rowe.
ESPN has shipped 11 mobile video kits to a selection of the top WNBA prospects. The kit comprises an iPhone 11, an iPad, a ring light, a Beats Pill+ portable speaker, and a transmission solution from TVU Networks. ESPN's Shea Byrum, Ryan Bastic, and Leah Morgenstern assembled the kits and worked closely with the players to link up and position the kits so that they can be used to capture reactions when a player is drafted and then used again for one-on-one interviews with the studio talent later in the show.
What's exciting this year is, we know we can talk about a season that's going to happen, says Gaiero. There was so much unknown going into the Draft last year, just about what's going to happen with the regular season and how we are going to play. There's far more clarity, which is just great for us to be able to go into this great event and get these stories out and talk about this league, which is really hot right now. Just about a month after this Draft, the regular season will begin, and we'll see what Season 25 for ESPN looks like.
The WNBA Draft Presented by State Farm will air live on Thursday, April 15 at 7 p.m. ET on ESPN.
More from Sports Video Group
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...
06/08/2026
Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...
06/08/2026
Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...
06/08/2026
Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...
06/08/2026
End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...
05/08/2026
RSNs, teams, leagues, and streamers explore the present and future of local spor...
05/08/2026
As sports-production workflows generate larger volumes of unstructured data and ...
05/08/2026
Three aspiring broadcasters will contribute on-camera and inside the production ...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
Live Media Group will take control of Gravity Media's U.S. mobile-unit fleet...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...