
SBS has announced the appointment of Natalie Edgar as Channel Manager, SBS and SBS VICELAND.
Natalie will oversee programming for SBS and SBS VICELAND, leading the development and execution of the program and scheduling strategy for both channels, maximising the impact of SBS's distinctive content offering for audiences.
With more than 20 years' working in the television industry in both public broadcasting and the commercial sector, Natalie brings to the role substantial and diverse experience across a range of platforms and genres. She joins SBS from the ABC where she has been Channel Manager for ABC TV since 2016, overseeing programming across a portfolio of channels including ABC TV, ABC News, ABC Australia, and the recently rebranded ABC TV Plus.
She was previously the Director of Television, Australia and New Zealand for BBC Worldwide, where she led editorial direction for the local portfolio of channels, including commissioning and acquiring content. She has also held roles with Discovery, Turner and TV1, as well as additional roles and experience gained working at the ABC, including relaunching ABC2 in 2007.
Peter Andrews, Head of Network Programming at SBS, said: We're thrilled to welcome someone of Natalie's calibre and vast experience to this important role at the heart of our network. Natalie will play a leading role in setting the strategic direction for our SBS and SBS VICELAND channels, overseeing the delivery of a truly distinctive content offering that is uniquely SBS. We're excited by her drive for innovation along with her shared passion for SBS's purpose. We look forward to welcoming her on board.
Natalie Edgar said: As a second generation Australian, I grew up with SBS in our home. I have seen firsthand how important SBS's role in connecting all Australians plays out, and I'm so excited for the opportunity to work with such an engaged and exceptional team who champion diversity and inclusion through compelling, inspiring and entertaining content, every day.
In the role of Channel Manager, SBS and SBS VICELAND, Natalie will report to and work closely with the Head of Network Programming, and play a key leadership role in SBS's Television and Online Content Division. She commences 14 June.
For a PDF version of this media release, click here.
About Natalie Edgar
Natalie Edgar joins SBS as Channel Manager, SBS and SBS VICELAND from 14 June, 2021.
She has been Channel Manager for ABC TV since 2016. In this role she oversees programming across the portfolio of adult channels including ABC TV, ABC News, ABC Australia, and the newly rebranded ABC TV Plus. As well as programming and acquiring content for linear platforms, Natalie programs adult-facing content driving digital audiences and growth on iView.
Natalie has over 20 years' experience within the television industry, including spending two years working in the United Kingdom, covering a broad range of television programming and executive activities. From public broadcasting to commercial networks, free-to-air to streaming and subscription channel, Natalie has a breadth of experience across a wide range of platforms and genres.
Serving as Channel Manager for ABC TV, Natalie has helped drive the channel's strategic direction across broadcast and digital and is responsible for programming adult content while delivering growth, trust and building a lifelong relationship with Australians.
Asia, Australia & Oceanic Stories
02/10/2026
New SBS podcast How Australia Works helps migrants to navigate Australia's d...
02/10/2026
Agility Beyond Space achieves ISO 27001 certification, strengthening the securit...
01/10/2026
Screen Australia-funded documentaries bring Australian experiences and new persp...
23/09/2026
Koori Knockout returns home exclusively to NITV and SBS On Demand in 2026
11 September, 2026
Media releases
Fans can catch all the live action exclusively ...
21/09/2026
Indigenous screen organisations from Canada, Aotearoa New Zealand and Australia ...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
In the feature ...
17/09/2026
Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...
16/09/2026
Screen Australia funds games projects in every state and territory as Screen Cur...
15/09/2026
Applications open for Future Leaders Delegation to BitSummit 2027 15 September 2026
Applications are open for Screen Australia's annual Future Leaders Dele...
14/09/2026
WTA Awards Tier 4 to Agility Beyond Space Subic Bay and Cikarang sites...
11/09/2026
Agility Beyond Space and Sonema deepen their long-term partnership to strengthen...
10/09/2026
Agility Beyond Space and Levira partner to expand video distribution across Eura...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
09/09/2026
Twenty Years Strong...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
03/09/2026
Fraudulent communications purportedly from Screen Australia 3 September 2026
Screen Australia is aware of scam attempts involving fake emails and promotional m...
01/09/2026
SBS secures exclusive rights to FIFA World Cup 2030
1 September, 2026
Media releases
Major sports rights deal ensures all Australians will be able to view...
01/09/2026
SBS announces the launch of outcomes-based measurement across its network
1 September, 2026
Media releases
New offer sees national broadcaster put outcomes...
01/09/2026
Revealed: The Booster Economy' how $140bn+ in everyday inheritances'...
01/09/2026
SBS census explorer to provide new insights into contemporary Australia
1 September, 2026
Media releases
The 2026 Census Explorer will give marketers new i...
01/09/2026
SBS and oOh!media launch exclusive SBS News content partnership across office, a...
01/09/2026
SBS offers marketers greater reach with extension into outdoor, creator economy ...
01/09/2026
SBS and The Guardian join forces to supersize sustainability challenge for 2027
1 September, 2026
Media releases
SBS Media and Guardian Australia have join...
01/09/2026
SBS goes deeper in 2027 with provocative Australian documentaries, star-studded ...
01/09/2026
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure
Venera Technologies ...
31/08/2026
Optus commits 3% of consumer brand spend to First Nations media in new landmark ...
31/08/2026
Digicel Pacific Selects Techtel for PNG Digital TV Head-End Transformation
31 Aug Written By Mal Chandler
Sydney, 31 August 2026 - Techtel has been appointe...
27/08/2026
Screen Australia opens applications for Global Fellowships Program 27 August 2026
Applications are now open for the Screen Australia Global Fellowships progra...
26/08/2026
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure
Venera Technologies ...
24/08/2026
SBS WorldWatch embraces digital future with move to SBS On Demand
24 August, 2026
Media releases
On 18 September, SBS WorldWatch will transition from a lin...
21/08/2026
Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026
(L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins
Got questio...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
13/08/2026
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure
Venera Technologies ...
12/08/2026
2026 NATIONAL NAIDOC AWARDS TO BROADCAST ON NITV LIVE AND DIRECT FROM MPARNTWE
12 August, 2026
Media releases
First Nations excellence will be celebrated l...
12/08/2026
More than six million sports fans stay with SBS for Tour de France and Tour de F...
11/08/2026
Transforming your audience into advocates with Kelsey Gamble 10 August 2026
Building community, harnessing fandom for marketing and activating the four stages ...
07/08/2026
Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...
06/08/2026
Screen Australia and YouTube Australia fund five new teams through eleventh Skip...
04/08/2026
SBS helps Australians understand why every Census counts
4 August, 2026
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS ...
30/07/2026
Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...
29/07/2026
SBS Appoints Chief Commercial Officer and Director of Marketing and Audiences
29 July, 2026
Media releases
SBS is pleased to announce the appointment of Ni...
29/07/2026
Applications open for IFFI/WAVES Film Bazaar in Goa - Producer Delegation 28 July 2026
Image credit: Four Years Later
Screen Australia has opened applications...
23/07/2026
NITV launches new By Mob For Mob series in partnership with NRMA Insurance
23 July, 2026
Media releases
National Indigenous Television (NITV) has launched ...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...