
Imagine Communications Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
By Contributor
Published: July 5, 2022
Imagine Communications' Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
target=_blank title=Share on LinkedIn class=share-linkedin>
IP, SMPTE ST 2110, 4K, UHD, remote production. These are tech terms that have headlined white papers and webinars across the electronic media industry for the last few years. What I want to talk about is real-world, practical applications that show these technologies are ready and relevant not a science project.
It was back in 2018 that Imagine Communications was the lead technology partner on two major ST 2110 UHD projects: the 24/7 production and broadcast centre for QVC Japan and the live production truck for tpc Switzerland.
While QVC and tpc are both forward-thinking media organisations, they embarked on these projects not simply because they were at the bleeding edge of technical development, but because they believed this new architecture was technically practical and made good business sense.
Three years of solid, consistent, reliable output later, what can we learn from the experience?
Scaling up and out Today, the capability for UHD production - 4K and high dynamic range (HDR) - is expected at the top end. Major sports and cultural events, typical of the assignments for tpc's truck, will be broadcast in 4K today and archived for future re-use. But UHD is extremely demanding of bandwidth: four times that required for HD (even more with High Frame Rate).
This need to scale up and out is one of the biggest drivers in the move to IP. We needed to find a way to handle 12 Gb/s signals without racks full of big-iron routers, tie-lines and distribution amplifiers. Outside broadcast engineers, in particular, cannot afford the additional weight in trucks that are always close to the limit.
SMPTE ST 2110 is the answer. With it, you can fit up to eight UHD streams on just one strand of single-mode fibre. And that fibre can carry the signal as far as 40 kilometres without the need to re-amplify.
That fibre can be routed in enterprise-class, off-the-shelf ethernet switches - capable today of hosting the equivalent of a 384 x 384 UHD router per rack unit. Double that if the edge devices are bidirectional.
This means much more than just reducing the size of the switch in the truck, vital though that is. It means you can put the cameras and the production equipment at a greater distance. Any distance, given access to the fibre.
And that means remote production - cameras at the venue, control room at the broadcaster's base - is now perfectly feasible, without limiting technical or creative quality in any way. The director sees the pictures in real time; the video engineer tracks the cameras in real time; audio stays in sync with the video. The router and the production switcher act just as they always did: With smart systems engineering, the most complex system can sit under a single control panel.
Incidentally, some may try to tell you that IP is power hungry. Do not be fooled. A 512 x 512 SDI router will occupy at least 25 rack units and draw more than 9kW of power. A 2RU COTS switch will handle 768 x 768 UHD sources and destinations and draw only 3.6kW.
You may not need that much capacity now, but with a 100 gigabit ethernet switch scaling is simple. Scaling an SDI infrastructure will, sooner or later, require a significant investment in more hardware, rack space, power and air conditioning.
Proven in the real world As our friends at tpc and QVC Japan have found over the last three years, ST 2110 and COTS technologies continue to prove themselves time and again. And we continue to put the valuable experience we gained in those pioneering ST 2110 deployments to good use in customer installations around the world.
For example, we recently provided Sinclair's Tennis Channel with core infrastructure for a large-scale ST 2110 live production centre featuring a cloud-based environment for pop-up live events. This allowed Sinclair to spin up live channels around the 2021 Miami Open tennis tournament, marking the first time that any broadcaster had supported such a high-profile live sporting event via live real-time cloud playout. They used the same platform for coverage of the 2021 French Open from Roland Garros.
In short, IP systems built on COTS hardware and the recognised SMPTE ST 2110 standard are proven in challenging real-world environments. They guarantee performance today and seamless scalability for the future. And they're definitely not a science project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...