
Imagine Communications Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
By Contributor
Published: July 5, 2022
Imagine Communications' Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
target=_blank title=Share on LinkedIn class=share-linkedin>
IP, SMPTE ST 2110, 4K, UHD, remote production. These are tech terms that have headlined white papers and webinars across the electronic media industry for the last few years. What I want to talk about is real-world, practical applications that show these technologies are ready and relevant not a science project.
It was back in 2018 that Imagine Communications was the lead technology partner on two major ST 2110 UHD projects: the 24/7 production and broadcast centre for QVC Japan and the live production truck for tpc Switzerland.
While QVC and tpc are both forward-thinking media organisations, they embarked on these projects not simply because they were at the bleeding edge of technical development, but because they believed this new architecture was technically practical and made good business sense.
Three years of solid, consistent, reliable output later, what can we learn from the experience?
Scaling up and out Today, the capability for UHD production - 4K and high dynamic range (HDR) - is expected at the top end. Major sports and cultural events, typical of the assignments for tpc's truck, will be broadcast in 4K today and archived for future re-use. But UHD is extremely demanding of bandwidth: four times that required for HD (even more with High Frame Rate).
This need to scale up and out is one of the biggest drivers in the move to IP. We needed to find a way to handle 12 Gb/s signals without racks full of big-iron routers, tie-lines and distribution amplifiers. Outside broadcast engineers, in particular, cannot afford the additional weight in trucks that are always close to the limit.
SMPTE ST 2110 is the answer. With it, you can fit up to eight UHD streams on just one strand of single-mode fibre. And that fibre can carry the signal as far as 40 kilometres without the need to re-amplify.
That fibre can be routed in enterprise-class, off-the-shelf ethernet switches - capable today of hosting the equivalent of a 384 x 384 UHD router per rack unit. Double that if the edge devices are bidirectional.
This means much more than just reducing the size of the switch in the truck, vital though that is. It means you can put the cameras and the production equipment at a greater distance. Any distance, given access to the fibre.
And that means remote production - cameras at the venue, control room at the broadcaster's base - is now perfectly feasible, without limiting technical or creative quality in any way. The director sees the pictures in real time; the video engineer tracks the cameras in real time; audio stays in sync with the video. The router and the production switcher act just as they always did: With smart systems engineering, the most complex system can sit under a single control panel.
Incidentally, some may try to tell you that IP is power hungry. Do not be fooled. A 512 x 512 SDI router will occupy at least 25 rack units and draw more than 9kW of power. A 2RU COTS switch will handle 768 x 768 UHD sources and destinations and draw only 3.6kW.
You may not need that much capacity now, but with a 100 gigabit ethernet switch scaling is simple. Scaling an SDI infrastructure will, sooner or later, require a significant investment in more hardware, rack space, power and air conditioning.
Proven in the real world As our friends at tpc and QVC Japan have found over the last three years, ST 2110 and COTS technologies continue to prove themselves time and again. And we continue to put the valuable experience we gained in those pioneering ST 2110 deployments to good use in customer installations around the world.
For example, we recently provided Sinclair's Tennis Channel with core infrastructure for a large-scale ST 2110 live production centre featuring a cloud-based environment for pop-up live events. This allowed Sinclair to spin up live channels around the 2021 Miami Open tennis tournament, marking the first time that any broadcaster had supported such a high-profile live sporting event via live real-time cloud playout. They used the same platform for coverage of the 2021 French Open from Roland Garros.
In short, IP systems built on COTS hardware and the recognised SMPTE ST 2110 standard are proven in challenging real-world environments. They guarantee performance today and seamless scalability for the future. And they're definitely not a science project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...
11/03/2026
Scripps Research scientists awarded nearly $5 million by NIH to investigate cancer growth Researchers will investigate how a common dietary nutrient may control...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...