
Imagine Communications Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
By Contributor
Published: July 5, 2022
Imagine Communications' Cassidy Phillips argues that IP systems built on COTS hardware and SMPTE ST 2110 standard are not a science project
target=_blank title=Share on LinkedIn class=share-linkedin>
IP, SMPTE ST 2110, 4K, UHD, remote production. These are tech terms that have headlined white papers and webinars across the electronic media industry for the last few years. What I want to talk about is real-world, practical applications that show these technologies are ready and relevant not a science project.
It was back in 2018 that Imagine Communications was the lead technology partner on two major ST 2110 UHD projects: the 24/7 production and broadcast centre for QVC Japan and the live production truck for tpc Switzerland.
While QVC and tpc are both forward-thinking media organisations, they embarked on these projects not simply because they were at the bleeding edge of technical development, but because they believed this new architecture was technically practical and made good business sense.
Three years of solid, consistent, reliable output later, what can we learn from the experience?
Scaling up and out Today, the capability for UHD production - 4K and high dynamic range (HDR) - is expected at the top end. Major sports and cultural events, typical of the assignments for tpc's truck, will be broadcast in 4K today and archived for future re-use. But UHD is extremely demanding of bandwidth: four times that required for HD (even more with High Frame Rate).
This need to scale up and out is one of the biggest drivers in the move to IP. We needed to find a way to handle 12 Gb/s signals without racks full of big-iron routers, tie-lines and distribution amplifiers. Outside broadcast engineers, in particular, cannot afford the additional weight in trucks that are always close to the limit.
SMPTE ST 2110 is the answer. With it, you can fit up to eight UHD streams on just one strand of single-mode fibre. And that fibre can carry the signal as far as 40 kilometres without the need to re-amplify.
That fibre can be routed in enterprise-class, off-the-shelf ethernet switches - capable today of hosting the equivalent of a 384 x 384 UHD router per rack unit. Double that if the edge devices are bidirectional.
This means much more than just reducing the size of the switch in the truck, vital though that is. It means you can put the cameras and the production equipment at a greater distance. Any distance, given access to the fibre.
And that means remote production - cameras at the venue, control room at the broadcaster's base - is now perfectly feasible, without limiting technical or creative quality in any way. The director sees the pictures in real time; the video engineer tracks the cameras in real time; audio stays in sync with the video. The router and the production switcher act just as they always did: With smart systems engineering, the most complex system can sit under a single control panel.
Incidentally, some may try to tell you that IP is power hungry. Do not be fooled. A 512 x 512 SDI router will occupy at least 25 rack units and draw more than 9kW of power. A 2RU COTS switch will handle 768 x 768 UHD sources and destinations and draw only 3.6kW.
You may not need that much capacity now, but with a 100 gigabit ethernet switch scaling is simple. Scaling an SDI infrastructure will, sooner or later, require a significant investment in more hardware, rack space, power and air conditioning.
Proven in the real world As our friends at tpc and QVC Japan have found over the last three years, ST 2110 and COTS technologies continue to prove themselves time and again. And we continue to put the valuable experience we gained in those pioneering ST 2110 deployments to good use in customer installations around the world.
For example, we recently provided Sinclair's Tennis Channel with core infrastructure for a large-scale ST 2110 live production centre featuring a cloud-based environment for pop-up live events. This allowed Sinclair to spin up live channels around the 2021 Miami Open tennis tournament, marking the first time that any broadcaster had supported such a high-profile live sporting event via live real-time cloud playout. They used the same platform for coverage of the 2021 French Open from Roland Garros.
In short, IP systems built on COTS hardware and the recognised SMPTE ST 2110 standard are proven in challenging real-world environments. They guarantee performance today and seamless scalability for the future. And they're definitely not a science project.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...
06/02/2026
Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...
06/02/2026
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...
06/02/2026
Milano Cortina marks the first time since London 2012 that NRK has had the full ...
06/02/2026
Winter sports are wildly popular in Norway, with cross-country skiing and biathl...
06/02/2026
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...
06/02/2026
The production of the mega-esports event also leverages facilities at EA headqua...
06/02/2026
Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....
06/02/2026
Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/02/2026
Calrec Wins Best of Show at ISE 2026 for Orchestrating Distributed IP Production
Calrec is delighted to announce that its IP Ecosystem Powered by True Control...
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
06/02/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...
06/02/2026
The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...
06/02/2026
NAB Show 2026 | April 19 22 | Booth # N2471
At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...
06/02/2026
Getting closer to the business through highly respected technology partner
Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026
Bitfocus is acceleratin...
06/02/2026
Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
TV Highlights: Saturday February 7th - Friday February 13th
What can I watch on TV in the UK this week? What can I watch on U&GOLD? What can I stream on U thi...
06/02/2026
Back to All News
Next on Netflix Thailand 2026: The Widest Variety of Thai Stor...
06/02/2026
The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...
06/02/2026
How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...
05/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep an...
05/02/2026
Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed
The Opening C...
05/02/2026
Kiswe has partnered with the Mountain West Conference to power the next iteratio...
05/02/2026
NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...
05/02/2026
Vizrt, which specializes in live production technology as well as transforming v...