Motion Pictures
August 28, 2019
Transcending Genre, Warner Bros. Pictures Attracts a Fearsome Lineup of Promotional Partners for New Line Cinemas Much-Anticipated Return to Derry in IT Chapter Two (August 28, 2019 Burbank, CA) Warner Bros. Pictures has attracted a broad array of brand-leading promotional partners in support of New Line Cinemas IT Chapter Two, an unheard-of phenomenon and a first for a motion picture in the horror genre.
Gene Garlock, Executive Vice President of Worldwide Promotional Partnerships and Alliances, stated, The fact that we were able to attract such an impressive group of partners speaks to the event status of the film franchise and further highlights how these films have become iconic, must-see experiences on the big screen. Following the huge success of IT, the brands joining us were eager to be aligned with such a powerhouse property.
For the first time ever, Carls Jr. will replace its famed Happy Stars smiling face with none other than Pennywise. The shape-shifting clowns visage debuts online today, as part of the Pennywise takeover and IT Chapter Two campaign launch at their 1,100 U.S. locations which also includes four exclusively designed collectable cups, in-restaurant signage and Carls Jr. social channels. Crew will be donning co-branded t-shirts throughout the promotion as well. Customers in both the U.S. and Mexico will be able to experience the takeover.
AT&T will support the film through their AT&T THANKS Loyalty Program in the U.S., with a buy-one-get-one movie ticket offer daily for multiple weeks throughout September via Fandango. The app will also offer members a chance to attend one of ten advance screenings in top markets. The program will also be expanded through the social media platforms Facebook, Twitter, and Instagram; through direct mail and mobile service; and by re-skin on the apps TickIT Twosdays.
National CineMedia (NCM) will offer moviegoers an exclusive augmented reality experience through Noovie Arcade the nations only big-screen AR platform and revolutionary companion app for NCMs Noovie pre-show bringing them into the virtual world of IT Chapter Two. The in-theater campaign includes AR-enhanced content running across approximately 10,000 screens in 800 theaters. The partner will also host multiple sweepstakes online and on social media, with a chance to win film-themed prizes.
In support of the film, Pop Secret , a staple for movie nights around the country, will run an on-packaging sweepstakes program wherever the product is sold in the U.S. The tasty treat will also be served up at various Warner Bros.-hosted activations, such as the sold-out flagship The IT Experience: Chapter Two in Hollywood. Support will also be provided online and via social media.
Through the nationwide loyalty program Fuel Rewards , and in partnership with Atom Tickets, Shell has revved up a special ticketing offer for Fuel Rewards members with Gold Status to see IT Chapter Two for a price closer to the amount the young Losers Club kids might have paid: $5.00. Shell will support the partnership through member e-blasts and on the Gold microsite.
Internationally, support is equally as strong, especially in Mexico, with multiple partners tying into IT Chapter Two with unique, integrated campaigns in addition to Carls Jr. Partners there include Chinese-owned rideshare app and the worlds leading mobile transportation platform, DiDi, who is activating a paid social campaign to win tickets to the local premiere. They also devised a stunted scavenger hunt, which ended in an immersive, branded experience at a fun house created to reflect the Derry Canal Days fun house in the movie. Postmates, the food delivery app newly arrived in the country, created an Unhappy Meal available to customers via a virtual pop-up restaurant decked out with red balloons and a replica of Georgies iconic paper boat; they are offering themed prizes and discount codes, and will also host a trivia contest to win premiere tickets. The campaign is all shared via social media and in-app. And finally, Virgin Mobile who, focused on content and entertainment, will reach their strong user base with an online and social media campaign.
The list of international partners continues with one of Canadas leading coffee store chains, Country Style, with a turn up to win IT cup that offers a chance to win prizes, including three grand prize trips to Warner Bros. Studios in Burbank, California. Cold Stone Creamery will create a custom flavor for the release of the film in Brazil, which will be featured in eight locations and allow customers who buy an ice cream to also receive a movie ticket. Orange, one of the largest mobile network operators in Spain, will run an online contest for advance screening tickets and themed merchandise. And Sanrio Puroland in Japan, a popular theme park usually themed with the iconic Hello Kitty, will tie-in to the film with a sweepstakes, as well as film-themed posters and red balloons popping up around the park at night.
About the Movie
Evil resurfaces in Derry twenty-seven years after the Losers Club defeated Pennywise, he has returned to terrorize the town of Derry once more. Director Andy Muschietti reunites the adult Losers in a return to where it all began with IT Chapter Two. The film is Muschiettis follow-up to 2017s critically acclaimed and massive global box office hit IT, which grossed more than $700 million worldwide. Both redefining and transcending the genre, IT became part of the cultural zeitgeist.
IT Chapter Two stars James McAvoy, Jessica Chastain, Bill Hader, Isaiah Mustafa, Jay Ryan, James Ransone and Andy Bean. Reprising their roles as the young members of the Losers Club are Jaeden Martell, Wyatt Oleff, Jack Dylan Grazer, Finn Wolfhard,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Motion Pictures
