Sony Pixel Power calrec Sony

10 Things you didnt know about metadata

17/12/2020

1. There is not a single definition for metadata

Although metadata literally means data about data from its Greek etymological root, various organizations have defined the term more precisely, such as the National Information Standards Organization (NISO), which defines it as structured information that describes, explains, locates, or simplifies the retrieval, use, or management of an information source'.

Other organizations such as the American Library Association (ALA) opted for a more descriptive definition: Metadata is structured and coded data that describes the characteristics of information entities of interest to assist in the identification, discovery, assessment, and management of the described entities'.

Finally, the Dublin Core Metadata Initiative (DCMI) explains metadata as structured data that includes data associated with information about a system or object for the purpose of providing a description'. Although all definitions are similar at one or more points, it seems clear that metadata is an essential component to help us locate, classify and understand the objects-whether physical or non-physical-that they are attached to.

2. The conceptual origin of the metadata is in libraries

Already in Ancient Egypt (280 BC), the Great Library of Alexandria offered all its scrolls with a small label attached to each one. They contained the title, subject and author of the work, allowing readers to locate their search more easily and librarians to organize the catalog without wasting hours of work in the process. These labels would later become bibliographic records, and their digital version would be mentioned for the first time by two MIT engineers in a report entitled ADMINS, where they mention the need to maintain a record (metadata) of the data records'.

3. Metadata travels more than you might think

For example, every time you take a photo with your smartphone, it generates data about the exact date and time it was taken, the resolution, exposure, focal length, file dimensions and also the exact coordinates from where you took it. Although most social networks will remove this data if you publish it, in the digital age it is important to be informed and cautious about the information you share with others on the Internet.

4. Google would not be Google without them

In 2007, Google irrevocably changed its search engine. Until then, it was based on a list of relevant links, whether paid or unpaid. But Google expanded the scope of its searches to news, images and video, and as a result, countless metadata began to be relevant in its search results, which would also determine its importance when creating web pages and facilitating their search as part of optimization processes. Today, the success of digital marketing depends significantly on accurate and well-organized metadata.

5. Metadata automation came in 2015

Similar to the creators of YouTube, who came up with the idea for their creation when they couldn't find a way to share a video among friends, Amnon Drori, Gal Ziton and Itai Kahalani, three Israeli software engineers, were frustrated by having to manually track the origin of the different data they needed in error-prone sessions that could take hours or weeks of work. So they decided to found Octopai, a Machine Learning technology company that automatically maps and manages metadata collectively in a single search interface. The start-up has so far raised more than five million dollars from different level investors and alliances with giants like Microsoft.

6. Its importance as a business asset is growing every day

In the words of Amazon's CTO, Werner Vogel, Data is at the core of value creation, while physical assets are losing their importance in business models'. To get an idea of the certainty of this sentence, it is only necessary to take a look at the common element of most of the 10 most valuable companies in the world: how much would Alphabet, Apple, Microsoft, Amazon, Facebook, Tencent or Alibaba be worth without the data they manage, organize and use to improve their offer day by day?

This importance is not limited to large corporations. According to the recent study Streaming Wars: Raise or Fold conducted by Capgemini, although content is the king and first key differentiating element in the supply of content, the collection and accumulation of data that helps improve the user experience, brand recognition and other key elements in business profitability make it increasingly an essential strategic element, a reality that can be extrapolated to an entire broadcast sector that is increasingly closer to the consumer. So, how can industry professionals take advantage of its full potential? We dedicate the last points to explain it.

7. The recording of metadata should not be saved for last

One of the most common mistakes made by Broadcast and Media professionals is to only include metadata in the last phase of production, archiving. However, metadata should be recorded throughout the production process, from the moment it is generated and with special emphasis on the production and planning phases, where most of the relevant user metadata is generated.

If this task is followed up properly, it will be much easier in the future to locate and keep our metadata organized, information whose potential, as we have seen, is on the rise. We can even use the templates offered by some databases for each phase of production, increasing our productivity and efficiency.

Everything you need, we have! Request your demo today

Schedule your demo

8. Metadata management is easier if you apply standards

To convey meaningful information, metadata must be combined into groups. In the same way that our respective languages group words together to form meaningful sentences, it is more than advisable to follow rules of grouping and stru
LINK: https://www.vsn-tv.com/en/10-things-about-metadata/...
See more stories from vsn

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

15/10/2025

St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open Video

St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...

15/10/2025

Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsorships

Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...

15/10/2025

The Remaining Native Team on the Sundance Institute Labs, Community and More

By Paige Bethmann Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...

15/10/2025

Spotify Celebrates Two Years of Audiobooks in Premium, Fueling Growth and Discovery Across the Publishing World

Two years ago, Spotify set out to grow the entire publishing industry by making ...

15/10/2025

DJ Levels Up With Spanish-Language Requests, Text Requests, and Personalized Prompts

People turn to DJ for a listening experience that feels personal, dynamic, and j...

15/10/2025

DJ evoluciona con solicitudes en espaol, peticiones por texto y recomendaciones personalizadas

Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...

15/10/2025

Bruce Springsteen and Jeremy Allen White Unite in London for an Exclusive Spotify Conversation and Film Preview

Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...

15/10/2025

Meet Spotify's RADAR Creators Global Class of 2025, the Next Wave of Podcast Talent

At Spotify, we're all about supporting rising talent and helping them connec...

15/10/2025

New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS On Demand

New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...

15/10/2025

SBS celebrates the Festivals of Lights with bold, illuminating stories across the network

SBS celebrates the Festivals of Lights with bold, illuminating stories across th...

15/10/2025

Seeking Astrobiological Potential Millions of Miles from Earth

One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...

15/10/2025

Austin PBS Expands Facility-Wide Production Communications with Clear-Com

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

15/10/2025

Scality debuts industry-first AI certifications with more...

Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...

15/10/2025

2026 HPA Tech Retreat to Deliver Insight Innovation and I...

The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...

15/10/2025

Interra Systems Drives Quality Compliance and Monetizatio...

At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...

15/10/2025

RMC BFM Group Selects Grass Valley to Power its Transitio...

Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...

15/10/2025

Appear to Showcase Next-Generation Hybrid Live Production...

Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...

15/10/2025

Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert

Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...

15/10/2025

Berklee Brings Live Music to the Head of the Charles

Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...

15/10/2025

CobbTV Taps Pebble for Playout Automation

CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...

15/10/2025

Appear to Showcase Next-Generation Hybrid Live Production at NAB Show NY

OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...

15/10/2025

NBA Unveils Updated NBA App and Reimagined' NBA TV

NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...

15/10/2025

DirecTV Announces Major Expansion of Interactive AI-Powered Features

SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...

15/10/2025

Roku Upgrades User Interface to Showcase Original Content

SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...

15/10/2025

OpenDrives Promotes Alex Dunfey to CTO

LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...

15/10/2025

Sky celebrates Nick Cave in upcoming one-off special, The Veiled World of Nick Cave (w/t)

Wednesday 15 October 2025 Nick Cave JPEG (275 KB) Explore the creative univer...

15/10/2025

The Textorcist: Brits confess their scariest messaging moments

Wednesday 15 October 2025 From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send Over a fifth (...

15/10/2025

Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advanced performance meets affordability

Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...

15/10/2025

Revenge Series The Resurrected' Captivates Audiences Across Asia

Back to All News Revenge Series The Resurrected' Captivates Audiences Across Asia Entertainment 15 October 2025 GlobalTaiwan Link copied to clipboard ...

15/10/2025

Bringing the Best in VFX and Virtual Production Together as Eyeline

Back to All News Bringing the Best in VFX and Virtual Production Together as Eyeline Jeffrey Shapiro CEO, Eyeline Business 15 October 2025 GlobalCanadaInd...

15/10/2025

NESN Redefines Regional Sports Video Delivery with Harmonic

Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge SA...

15/10/2025

RMC BFM Group Selects Grass Valley to Power its Transition to IP and UHD Production

Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...

15/10/2025

First look at new RT comedy-drama These Sacred Vows

Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today RT today released first look images of new comedy-drama ...

14/10/2025

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...

14/10/2025

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revolutionized NFL Broadcasting'

SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...

14/10/2025

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacing

SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...

14/10/2025

Content Protection: Getting the Right Management for Your DRM

Content protection: Getting the right management for your DRM By Neal Romanek Friday, October 10, 2025 - 10:11 Print This Story Eluvio power the EPCR'...

14/10/2025

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, Global Matchups, and More

As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...

14/10/2025

Time and Effort: World's Largest Student-Led Broadcast Prepares to Go On Air for 24 Hours this Week

Time and effort: World's largest student-led broadcast prepares to go On Air...

14/10/2025

The Perfect Neighbor Takes a Novel Approach to Examining America's Race and Gun Violence

(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...

14/10/2025

Spotify Premium bietet jetzt verlustfreies Audio fr ein detailreicheres Hrerlebnis

Lossless ist jetzt mit Spotify Premium verf gbar. Verlustfreies Audio war eine...

14/10/2025

La qualit Lossless arrive sur Spotify Premium, pour une exprience d'coute plus riche

La qualit Lossless est disponible sur Spotify Premium. Le format sans perte de...

14/10/2025

Ed Sheeran's Play' Hits the Pitch as Spotify and FC Barcelona Launch Latest El Clsico Jersey Takeover

For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...

14/10/2025

Spotify Expands Managed Accounts for Young Listeners on Premium Family Plans

Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...

14/10/2025

Spotify's Fiction Podcast Caso 63' Reaches an Epic Conclusion

Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...

14/10/2025

El podcast de ficcin de Spotify, Caso 63,' llega a un pico final

Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...

14/10/2025

Nu kan du lyssna med lossless-kvalitet p Spotify Premium

Premiumanv ndare f r en avisering i Spotify-appen. Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat...

14/10/2025

Spotify Studios and The Ringer Video Podcasts Are Coming to Netflix

Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...