ABC Grants Continued Certification to comScore for Content Verification

ABC Grants Continued Certification to comScore for Content VerificationBrand Safety Remains Critical to Building Advertiser Confidence Online

LONDON, UK, 30 April, 2015 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The ABC certificate provides transparency into the capabilities of comScore's CV product in order to give advertisers and agencies greater confidence in brand safety online. comScore was one of the first companies to receive CV certification in 2012.

CV is part of comScore validated Campaign Essentials (vCE ), which is a holistic ad and audience delivery validation solution that provides an unduplicated accounting of impressions delivered across a variety of key dimensions, including target audience (demographics), viewability, non-human traffic, brand safety, geography and engagement. vCE insights are delivered throughout the course of the campaign, enabling effective in-flight campaign management, optimisation and evaluation to eliminate waste and improve overall delivery outcomes.

comScore is committed to helping advertisers feel confident in their online investment - whether it's making sure ads had the chance to make the right impression in a brand-safe environment, to making sure ads had a chance to make an impression at all with viewability and non-human traffic measurement. said Duncan Trigg, comScore Vice President of Advertising Effectiveness. ABC's rigorous certification process is an important part of bringing further transparency to trading and we are pleased to once again be recognised for our commitment to delivering certified solutions to the market.

Congratulations to comScore for completing their Content Verification (CV) technology testing, said Jerry Wright, ABC, Chief Executive. Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for CV tools in the area of brand safety online. This will help to provide the transparency and reassurance advertisers need to invest more of their budgets in online media.

LINK:	http://www.comscore.com/Insights/Press-Releases/2015/4/ABC-Grants-Cont...
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