AT&T DIRECTV To Deliver First Live 4K HDR Telecast in U.S. With Tonight's Penguins-Golden Knights Game

AT&T DIRECTV To Deliver First Live 4K HDR Telecast in U.S. With Tonight's Penguins-Golden Knights Game The NHL matchup will kickoff a full slate of 4K HDR live sports content in the coming weeks By Jason Dachman, Chief Editor

Thursday, December 14, 2017 - 3:08 pm

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As first announced at the SVG Summit earlier this week, AT&T DIRECTV will become the first U.S. pay-TV provider to broadcast a live 4K HDR telecast tonight with the production of the Pittsburgh Penguins vs. Vegas Golden Knights. The NHL matchup will be the first event to air live in 4K HDR, via a simulcast of NHL Network. In addition to the Penguins-Golden Knights game, AT&T DIRECTV will also broadcast 13 NBA games in 4K HDR this season.

Mobile TV Group's 39 Flex truck is being used for DirecTV's 4K HDR production in Las Vegas tonight.

DIRECTV will utilize Mobile TV Group's 39FLEX mobile unit for tonight's 4K HDR production in Las Vegas. The game will be produced natively in 4K HDR out of 39FLEX, which will serve as the home-feed truck and produce the game natively in 4K HDR. The HD feed for NHL Network will be derived from the 4K HDR show.

Last season, AT&T and NBA TV (jointly managed by the NBA and Turner Sports) provided fans in the U.S. with the opportunity to watch a live NBA game in 4K Ultra HD (UHD) for the first time, when DIRECTV distributed NBA TV's telecast of the Denver Nuggets vs. the Utah Jazz game on Saturday, Dec. 3, 2016. The NBA was the first U.S. professional sports league to capture a game in 4K in January 2015, when the New York Knicks played the Milwaukee Bucks during NBA Global Games London.

AT&T Entertainment Group SVP of Content Operations John Ward revealed the news at the SVG Summit on Tuesday during an Opening Keynote Conversation:

DIRECTV's slate of live 4K HDR events will feature:

The Pittsburgh Penguins vs. Vegas Golden Knights2 on Dec. 14 at 10 p.m. ET simulcast of NHL Network.

The Brian Setzer Orchestra's 14th annual Christmas Rocks! concert Live from the Granada Theatre in Santa Barbara, Calif. on Monday, Dec. 18 at 8 p.m. PT simulcast of AXS TV.

The Cleveland Cavaliers vs. Milwaukee Bucks on Dec. 19 at 8 p.m. from NBA TV

Women's college basketball University of Connecticut vs. Duquesne on Dec. 22 at 7 p.m. ET simulcasts of SNY.

The Toronto Raptors vs. Oklahoma City Thunder on Dec. 27 at 8 p.m. ET from NBA TV.

The annual Rose Parade. Live from Los Angeles on Jan. 1 at 11:00 am ET simulcasts of HGTV.

Plus more of the best NBA TV games throughout the regular season

HDR adds better contrast, while wide color gamut (WCG) makes the colors on your TV more closely match what you see in real life. The 10 bit color depth shows a smoother gradation in color. For example, the gradients of a sunset will appear smooth rather than banded. And at 60 frames a second, motion will be more fluid.

AT&T offered the first-ever live 4K Ultra High Definition (UHD) broadcast in the United States in 2016 at The Masters and continues to lead in live events and sports and has aired more than 700 hours of live programming from college football, NBA, MLB, the Olympics and more.

DIRECTV hosts three fully dedicated 4K TV channels (104, 106 and PPV channel 105) with both live and previously recorded documentaries, concerts, series and pay-per-view events.

LINK:	https://www.sportsvideo.org/2017/12/14/att-directv-to-deliver-first-li...
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