Rotolight would like the opportunity to respond to the recent concerns raised that related to the circumstances surrounding, and subsequent request for the removal of a video from Vimeo. We sincerely apologise for any offence caused to Den Lennie and the F-Stop academy, and for the resulting anxieties around freedom of speech.
Rotolight is a small, family owned and run, UK based business, with a great team of extremely hard working and passionate people, who have worked for decades in the creative industries and care greatly about creating highly innovative products for our customers. Rotolight is not a corporate bully', far from it. We are in fact one of the little guys', and have to work extra hard to compete with larger companies, to come up with exciting and imaginative new designs that push the boundaries of LED lighting technology.
Rotolight welcome and encourage independent reviews, editorial and feedback from customers on our products, and indeed go out of our way every week to provide products for test to numerous major industry publications, to which Rotolight has no affiliation. We also regularly provide loan products to leading cinematographers and DoP's in the field for use on their projects, without any prior knowledge of their potential feedback on the product. As a result, our products have recently been used on James Bond Skyfall (http://goo.gl/UUxK7e), Tom Hanks latest movie Captain Phillips (http://goo.gl/XP1JeV), and currently by ITV's Your face sounds familiar' as well as recently on a major BBC series and Formula 1.
In this specific case, the video was not removed for copyright infringement reasons as has been widely reported. Rotolight received external advice with respect to this particular video that it was potentially misleading and unrepresentative. This advice resulted in the only request the company has made to have a video removed from any video sharing website in the last 3 years.
It is important to understand the damage that can be caused not just to our business, but to its hard working employees and their families, and also to the numerous other SME's in our UK supply chain, whom we make a conscious effort to source components from in order to support our local business community, which is why we felt we needed to act.
However, we accept that we could have dealt with this better and avoided the issue through clearer communications in the first instance, and we are already reviewing our process and policy on this matter to ensure it does not happen again.
Due to a simple human error, the light featured in this Video was found to have a minor anomaly in its manual software calibration process, which affected only this particular light. It was immediately rectified and returned to the customer, resolving the issue displayed in the Video. The issue here was not that we simply didn't like the results' but that the original test video was posted to Vimeo 5 months after the issue had been rectified, without any reference to this. It was therefore felt the Video was potentially misleading and unrepresentative, although we fully accept that this was not the intention of the Video when it was uploaded.
We have already posted a link to a completely independent test of a representative light alongside 20 other manufacturers lights, carried out by Wide Open Camera that can been seen here:- http://goo.gl/zny8hF
The colour accuracy of the Rotolight Anova was specifically analyzed by the Canadian Society of Cinematographers in an independent test where they said Many lights, especially LED's, produce a spiky spectrum or have large chunks of spectrum missing, but the Rotolight Anova showed a nice smooth gradation through the whole visible light spectrum, which in turn means rich, beautiful and natural colour rendition in the subjects you are shooting (Sarah Moffat, CSC, http://goo.gl/mNZSYP)
We recognize everyone's rightful concerns about freedom of speech, which we equally share. However, this particular case was more an issue of a breakdown in communication between the key parties, which is regrettable and for which we deeply apologize to all concerned.
As a gesture of good faith, we have offered to donate a brand new Rotolight Anova worth over £2000 to Den Lennie's F-Stop Academy for use by its students in their workshops, and have invited them to our Pinewood Studios Office to meet the designer and the Rotolight team.
Indeed we always try to communicate, promote, understand and welcome our end users feedback, either positive or negative It's what makes us work harder, move further and improve our products every day. That's one of the reasons why in a recent survey over 92% of Rotolight customers said they would recommend our products to a friend'. We encourage you to visit a store today, try one of our products and see it for yourself.
Last week Rotolight was proud to be honoured by the Hollywood Film Making Community as the Winner of the prestigious CINEGEAR 2013 Technical Award (held at Paramount Studios LA). We have also won numerous other industry awards including the CINEC Special Award for Scientific Innovation and Technical achievement, and the British Kinematographic Sound and Television Society award 2013 for a product range that has made an outstanding contribution to the advancement of the industry .
We'd encourage you to visit Rotolight at IBC 2013 on stand (11:D69) to see the award winning lights in action and have a one-to-one demonstration on the latest additions to the Anova product line being announced at the show.
To see Rotolight's products in action, you can view our showreel here:- http://goo.gl/v2CXhm
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
Tonight on Smoke and Mirrors: Fanyana feels embarrassed about his sexual mishapDon't miss Monday, 29 April's riveting episode of South African soapie Sm...
29/04/2024
Talk about commitment. When startup SEA.AI, an NVIDIA Metropolis partner, set out to create a system that would use AI to scan the seas to enhance maritime safe...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
Rotolight would like the opportunity to respond to the recent concerns raised that related to the circumstances surrounding, and subsequent request for the removal of a video from Vimeo. We sincerely apologise for any offence caused to Den Lennie and the F-Stop academy, and for the resulting anxieties around freedom of speech.
