Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

11/05/2026

Ross Production Services 48-Foot HyperMax-1 Truck Quickly in Demand

New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...

11/05/2026

Solid State Logic Launches TCA Tour Portable Audio Production System

Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...

11/05/2026

Riedel Communications Named Official Connectivity Integration Provider for Glasgow 2026 Commonwealth Games

Riedel Communications has announced it will serve as Official Connectivity Integ...

11/05/2026

G&D and NETGEAR AV Launch KVM-over-IP Plugin for Automated Network Configuration

Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...

11/05/2026

The Famous Group and Elite Edge Announce Unified Ownership

The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...

11/05/2026

SVG All-Stars: Odair Auger, Tech Project Manager, NBCUniversal Telemundo Enterprises

The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...

11/05/2026

Cobalt Digital to Showcase IPMX/ST 2110 Ecosystem at BroadcastAsia 2026

Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...

11/05/2026

Interra Systems to Demonstrate QC, Monitoring, and Captioning Solutions at BroadcastAsia 2026

Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...

11/05/2026

T-Mobile Deploys 5G and AI Tools Across 2026 PGA Championship

T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...

11/05/2026

Vizrt Named Official Technical Supplier of Eurovision Song Contest 2026

Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...

11/05/2026

WNBA and AWS Announce Multi-Year Partnership

The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...

11/05/2026

NAB 2026: kronehit Awards Lawo and SLG Broadcast Contract for Full Studio Modernization

Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...

11/05/2026

Behind The Mic: PGA Championship Changing Weekday Announcer Lineup for 2026 Tournament

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

11/05/2026

L3Harris Reaches Over 50% in FAA Telecommunications Modernization

L3Harris has completed more than 50% of a nationwide effort to rebuild the invisible backbone of America's airspace....

11/05/2026

CBS Sacramento Debuts New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Gray Media Advances James Fitch to Senior VP, News Services

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Smarter Monetization Stronger Retention and PurposeDriven...

As Asia Pacific's streaming market continues to evolve, operators across the region are rebalancing their strategies and shifting their focus from subscribe...

11/05/2026

QuickLink to Highlight Latest StudioEdge Models StudioPr...

LONDON, MAY 11, 2026 QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will showcase its latest innovat...

11/05/2026

Cobalt Digitals BroadcastAsia Line up Highlights Flexible...

Cobalt Digital's BroadcastAsia Line-up Highlights Flexible End-to-End IPMX/ST 2110 Ecosystem Award-winning blueCORE standalone signal processors at the he...

11/05/2026

Encompass and VideoMagic Launch Altitude Intelligence to...

Encompass Digital Media, in partnership with VideoMagic International, announced at NAB 2026 the launch of Altitude Intelligence, an AI-powered platform designe...

11/05/2026

Louis Libin Preps for the World Cup's Spectrum Crunch

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Report: Broadcast Employment Hard Hit by AI

Share Copy link Facebook X Linkedin Bluesky Email...

11/05/2026

Alfalite installs 150 LED panels in Torre Iberdrola audit...

Alfalite, the only European manufacturer of LED screens, has completed a major new corporate installation in Spain with the upgrade of the auditorium at Torre I...

10/05/2026

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commencement

Berklee Honors Jacob Collier, Jill Scott, and Vinnie Colaiuta at 2026 Commenceme...

09/05/2026

New SoundApp ARA Plugin Transforms Boris FX CrumplePop

New SoundApp ARA Plugin Transforms Boris FX CrumplePop Jessie Electa Petrov May 9, 2026 0 Comments CrumplePop 2026.5 streamlines music, voice, and cin...

09/05/2026

Celebrating a TV Legend: Sir David Attenborough

Share Copy link Facebook X Linkedin Bluesky Email...

09/05/2026

Playmetrics Acquires SportsEngine From Versant

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...

08/05/2026

SVG GameDay, Ep. 14: Buffalo Sabres' Autumn Bolton - Bringing Back Better Days at KeyBank Center

In-venue and creative video staffers at the professional and collegiate level ha...

08/05/2026

ESPN and Players Era Announce Multi-Year Broadcast Agreement for Mens College Basketball Championships

Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...

08/05/2026

BFBS Selects Synamedia to Build Next-Generation Digital Platform for UK Armed Forces

BFBS (British Forces Broadcasting Service) has announced the selection of Syname...

08/05/2026

UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package

UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...

08/05/2026

Ease Live Granted US Patent for Interactive Streaming Overlay Technology

Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...

08/05/2026

Ateme Deploys OTT Platform for VTVcabs VTVprime Service in Vietnam

Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...

08/05/2026

Amagi Launches In-Content Ads Marketplace for CTV Advertising

Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...

08/05/2026

USA Sports Dives Headfirst Into Its Inaugural WNBA Season With Onsite Postseason-Style' Productions

Young broadcaster will deploy 11-camera complement on large chunk of games, At ...

08/05/2026

Ratings Roundup: NBCs Derby Coverage Hits All-Time High; 1st Round of NBA, NHA Playoffs Up Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

08/05/2026

A Mother's Day Toast to Joan Rubinsky in Theater Camp

Molly Gordon and Ben Platt appear in Theater Camp. (Courtesy of Searchlight Pictures) By Lucy Spicer Her character is the beloved founder of the AdirondACTS...

08/05/2026

G&D KVM-over-IP Plugin for Netgear AV Simplifies Deployments

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity I...

Riedel Communications today announced its return as a sponsor of the Glasgow 2026 Commonwealth Games, where the company will serve as the Official Connectivity ...

08/05/2026

Miri V410 Encoder-Decoder Wins 2026 NAB Show Product of t...

For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...

08/05/2026

Nine Alumni Nominated for Tony Awards

Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions. May 7, 2026 By Tori Donahue Boston Co...

08/05/2026

Report: Rise of Video Podcasts Prompts Hybrid Approach

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

U.K. Military Broadcaster Taps Synamedia for Digital Platform

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Gayle Benson To Receive NAB Leadership Foundation Leadership Award

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Dems Blast FCC Disney Probe As 'Egregious Abuse of Power'

Share Copy link Facebook X Linkedin Bluesky Email...

08/05/2026

Liberty University on why broadcast technology isn't just a technical investment, it's a human one

Liberty University on why broadcast technology isn't just a technical invest...

08/05/2026

COW Jobs: UGC, On-Camera Video Content

COW Jobs: UGC, On-Camera Video Content Brie Clayton May 7, 2026 0 Comments UGC, On-Camera Video Content April 17, 2026Documentary Editor - US,......