Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...

20/10/2026

Media Links Powers Live Broadcast Contribution at the All-Asia Games 2026

Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan. ...

20/10/2026

Op-Ed: One Sprint Season, Two Season Launches. How MLS Creative Teams Can Prepare for 2027

For Major League Soccer creative teams, 2027 is going to be unlike any year they...

20/10/2026

NHL Constructs Massive Manitoba Cabin Setting for 2026 NHL Heritage Classic on Oct. 25

The National Hockey League (NHL) has given a first look at its planned transform...

20/10/2026

FloSports, National Lacrosse League Begin Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...

20/10/2026

AMWA Takes Home Technology & Engineering Emmy Award for Development of NMOS Discovery, Registration and Connection

The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...

20/10/2026

Pearl TV Makes Major Progress Toward Affordable NEXTGEN TV Converter Boxes

Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...

20/10/2026

37th SPORTEL Awards Honor Best in Content, Sports Productions

The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...

20/10/2026

Sistemas de Video Comunicacin S.A. Starts Partnership With Amagi for Media Tech Modernization in South America

Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...

20/10/2026

Eurosport, TNT Sports Continue Coverage of Tour de France and La Vuelta a Espaa in Europe

The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...

20/10/2026

Give Me the Backstory: Get to Know Itab Azzam and Jack MacInnes, the Directors of One in a Million

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

20/10/2026

SUNDANCE INSTITUTE NAMES TRACY BRADY AS CHIEF MARKETING, BRAND AND COMMUNICATIONS OFFICER

Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...

20/10/2026

Pearl TV Issues Progress Report on Low-Cost 3.0 Converters in Advance of NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

USSI Global Ups Ted Korte to Chief Technology Officer

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

The Weather Company Unveils Weather Story Assist

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Calrec appoints Video Progetti as Italian distribution pa...

Calrec has appointed Video Progetti, the Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Media comp...

20/10/2026

FOR-A and Canon team up for a unified approach to PTZ pro...

FOR-A has collaborated with Canon to integrate PTZ camera control into the software-defined MixBoard production switcher. The resulting seamless operations wer...

20/10/2026

KRK Monitors Help The Beat Garden Grow a Sound That is Al...

Great music rarely happens in isolation. It emerges when artists, producers, and songwriters exchange ideas, challenge one another, and find unexpected creative...

20/10/2026

BeckTV, Beam Dynamics and Providius Connect Broadcast Sys...

Collaboration gives broadcast teams a faster path from network alerts to the affected equipment, system dependencies and support information BeckTV, Beam Dyna...

20/10/2026

NHK Super Hi-Vision Cameras Join Journey to the Red Planet

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Kokusai Denki to Debut New Broadcast Camera Viewfinder at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

PrimeTime Lighting Systems Unveils Duo Stream Plug-and-Play Lighting

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

OWC Makes OWC Dock Ejector 2.1 Available for General Release

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Amagi Expands its South American Presence

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

University of Washington Opens Four-Control-Room IP Produ...

University of Washington Intercollegiate Athletics has brought its new Sundodger Studios production facility on air, with Grass Valley cameras and production sw...

20/10/2026

Miri Technologies to Showcase Whats New and Whats Next fo...

Live demos will include upgrades for the X510 bonding router, self-serve management for NetConnect data plans and a technology preview of future developments ...

20/10/2026

Jigsaw24 Appoints Alex Battrick as Pre-Sales Solution Con...

Jigsaw24 has appointed Alex Battrick as Pre-Sales Solution Consultant, strengthening its technical expertise as the company expands its offering across live pro...

20/10/2026

COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing

COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing Brie Clayton October 19, 2026 0 Comments Toronto Freelance Crew Call - Your Story (...

20/10/2026

Give your photos a second chance with Open Eyes in Lightroom on mobile

Give your photos a second chance with Open Eyes in Lightroom on mobile Shambhavi Kadam October 19, 2026 0 Comments You know the frustration. Everyone ...

20/10/2026

Paperwolf Studio launches eight creative OpenFX plugins for DaVinci Resolve

Paperwolf Studio launches eight creative OpenFX plugins for DaVinci Resolve Brie Clayton October 19, 2026 0 Comments Datamosh, slit-scan, camcorder lo...

20/10/2026

MLBs Regional Broadcast Rights Worth $1.6B Despite RSN Disruption

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

PSSI Ups Tracy Michaels to Vice President of Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Hearst Television Adds Chris Plourde as VP, Strategy and Distribution

Share Copy link Facebook X Linkedin Bluesky Email...

20/10/2026

Scripps Research bestows inaugural Distinguished Alumni Awards

LA JOLLA, CA-The Scripps Research Alumni Network has announced the two divisional winners of its inaugural awards program, created to honor institute alumni for...

20/10/2026

Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me

Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me Conservatory musical theater students will perform the charming production, set...

20/10/2026

Rachel McFarlanes American Dialogue Premieres at Carnegie Hall

Rachel McFarlanes American Dialogue Premieres at Carnegie Hall The alum composer and violinists commissioned work is part of Sphinx Virtuosis nationwide tour ...

20/10/2026

FOR-A and Canon team up for a unified approach to PTZ production

Collaboration delivers comprehensive camera control and switching in a single intuitive interface...

19/10/2026

NBA Expands Content Creator Relationships; X, TikTok Offer Dedicated NBA Experience for New Season

The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...

19/10/2026

Net Insight Names Mario von Dahn as New CFO

Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...

19/10/2026

Miami Heat Announce 2026-27 Broadcast Partnership With WTCN in West Palm Beach

The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...

19/10/2026

NAB NY 2026: KOKUSAI DENKI to Show 4K Cameras, Plus New Control Panel and Viewfinder

KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...

19/10/2026

Bridge Technologies Joins Grass Valley's MXL-Native AMPP Ecosystem

Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...