Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...

06/11/2026

Soaring in Stamford: Major League Soccer's Seth Bacon Details the Growth of MLS Productions

It's been nearly two years since MLS Productions made the move to WWE's ...

06/11/2026

With Decision Day on Deck, MLS Productions' Stamford Hub Prepares for 15 Matches in Five Hours

All 30 clubs take the field Saturday, and every camera, graphic, and feed runs t...

06/11/2026

FCC Releases More Details on Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Pro Tools Adds New AI-Powered Extension for Separating Audio Into Individual Elements

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Sage Issues Mandatory Security Update for ENDECS

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

CNN Reports Record Setting Viewership Numbers for Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Democratic Senator Sends Warning to FCC Chairman Carr

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Maxon Expands Creative Possibilities with New Touch and S...

Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...

06/11/2026

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...

06/11/2026

NBC News Wins Midterm Elections Ratings Race

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Gravity Media's OB Rethink Delivers for Gravel Cycling Championship

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

VITEC to Retire Datapath Brand

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

NEP Americas Adds IP-Based Flypack Kits to Production Lineup

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company Brie Clayton November 5, 2026 0 Comments Purchase any FSI monitor between now and...

06/11/2026

COW Jobs: Faith-Based UGC Video Creator - Remote

COW Jobs: Faith-Based UGC Video Creator - Remote Brie Clayton November 5, 2026 0 Comments Faith-Based UGC Video Creator (Remote, Part-Time) November...

06/11/2026

How NVIDIA Open Source Tools Are Helping Researchers Build Next-Generation 6G Networks

A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...

05/11/2026

SVG Students To Watch: Hunter Tempel, Marquette University

The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...

05/11/2026

Sky Sports to Show Exclusive Live Coverage of WTGL and Two More Years of TGL

Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...

05/11/2026

CP Communications Rigs Gravity Media SMARThead Robotic Cameras Over TCS New York City Marathon Start

CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...

05/11/2026

Gravity Media Runs Remote Production of UCI Gravel World Championships From Melbourne

Gravity Media developed a remote production solution for Beyond Productions'...

05/11/2026

Canon Releases Firmware Update for Cinema EOS Cameras, Launches Camera Control Center

Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...

05/11/2026

Canon Marks 15 Years of the Cinema EOS System

Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...

05/11/2026

Canon Announces Cinema EOS Lens Kits and EOS C50 Videographer Kit

Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026. The lens kits pair the ...

05/11/2026

2026 Sports Broadcasting Hall of Fame: Dick Stockton, a Play-by-Play Announcer With a Journalistic Bent

Dick Stockton's broadcasting career was marked by longevity, versatility, an...

05/11/2026

Registration Open to Attend UFL 2027 Draft in St. Louis on Nov. 18

The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...

05/11/2026

NBC News Highest Rated for Mid-Terms Election Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Joseph Hopkins Joins Telestream as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

TV Factory Deepens Commitment to 24i with Exclusive Swiss...

24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...

05/11/2026

Telestream Appoints Joseph Hopkins as Chief Revenue Offic...

Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....

05/11/2026

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects

How to Recreate the Classic Movie Star Trek Warp Effect in After Effects Graham Quince November 5, 2026 0 Comments How did the filmakers create the or...

05/11/2026

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackmagic Design

Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...

05/11/2026

Nomono Brings Speech-Enhancement Pipeline to Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

GatesAir Adds New Capabilities to AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

First LED cinema in Hungary powered by Lightware

Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...

05/11/2026

COW Jobs: Film Delivery and Servicing Lead - Mars, PA

COW Jobs: Film Delivery and Servicing Lead - Mars, PA Brie Clayton November 5, 2026 0 Comments Film Delivery and Servicing Lead October 27, 2026COW ...

05/11/2026

RT Combines Calrec Type R, ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Vera Delivers the Best of Both Worlds: Highest Throughput and Fastest Agents

AI agents do more than generate answers. They search for information, query databases, write and test code and take action. Each of those steps relies on a CP...

05/11/2026

Join Broadcast Pix at ACM Northeast 2026

See the ONix Pro Control Panel's ACM Northeast Debut and Get a Sneak Peek at Dynamic Tyngsboro, Mass. - November 6, 2026 - Broadcast Pix is excited to exhib...

05/11/2026

More Performance From Every Byte: How Full-Stack Codesign Solves AI's Memory Challenge

Larger models, longer contexts and agentic applications are increasing GPU memor...

05/11/2026

The Wizard of Open Weights: Chris Alexiuk Makes AI Easy With Open Models

Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it. We should be shouting about this technology from the rooftops, ...

05/11/2026

Hogwarts Legacy' Gets a Magical NVIDIA DLSS 5 Upgrade on GeForce NOW

Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...

04/11/2026

SVG Sit-Down: Telstra's Amanda Leighton on Dynamic Connect and the Future of Managed Services

The company's chief revenue officer shares its new messaging emphasizing its...

04/11/2026

Gravity Media Debuts SMARThead Robotic Cameras in U.S. at TCS New York City Marathon

Gravity Media has brought its SMARThead robotic camera technology to the United ...