Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

16/07/2026

SMPTE Kicks Off 110th Anniversary Campaign

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Cox Media Group Taps Waymark for AI Ad Creation Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Parks: Cable Broadband Sub Losses Slow Down

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

CatchLight, Sony Launch Initiative to Help Local Newsrooms

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

XR Launches XR ONE Ad Ops Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/07/2026

Zixi and Comcast Technology Solutions Partner to Provide...

Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...

16/07/2026

Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App

Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App Brie Clayton July 15, 2026 0 Comments Leader in Personal Aviation taps URSA Cin...

16/07/2026

XenData Announces LTO Archive Appliances with both File and S3 Object Storage Interfaces

XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...

15/07/2026

Inside DAZNs Multi-Market World Cup Effort With CTO Sandeep Tiku

The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...

15/07/2026

SVG New Sponsor Spotlight: Qumulo's Chris Horn on Powering Global Media Workflows Across Edge, Core, and Cloud

As sports-media organizations manage rapidly growing content libraries and incre...

15/07/2026

FIFA World Cup 2026: Inside the HBS Non-Live London Production Hub

HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...

15/07/2026

IBC2026 to Spotlight AI, Live Sports Production, Creator Economy, and Trust in Media

IBC has unveiled the conference program for IBC2026, with this year's event ...

15/07/2026

Vanessa Paradis Tour Adopts Sennheiser Spectera Wireless Ecosystem for 2026 Production

Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...

15/07/2026

Telos Alliance Integrates AudioShake Source Separation Into Minnetonka AudioTools Server

New AI-powered module enables broadcasters and content owners to extract dialogu...

15/07/2026

AIMS Schedules Second IPMX Product Certification Event for August

Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...

15/07/2026

Force Tech Appoints Bryan Adams as Vice President of Integration

Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...

15/07/2026

USA Sports and Bundesliga Announce Exclusive Multi-Year U.S. Media Rights Agreement

USA Sports has announced an exclusive English-language agreement with the Bundes...

15/07/2026

Inside ITV Sport's Stunning FIFA World Cup Studio in New York City With Paul McNamara

ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...

15/07/2026

CatchLight, Sony Launch Equipment Initiative for Local Visual Journalists

Program will provide professional camera kits, training, and technical support to participating local newsrooms...

15/07/2026

CornerstoneSF Installs FOR-A HVS-Q12 Switcher in New UHD Production Facility

San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...

15/07/2026

Steve Bornstein Joins Advisory Board of Scott Cokers New Global MMA Promotion

Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...

15/07/2026

Space City Home Network Executive Producer John Valek on Leaning Into Innovation, Access, and Opportunity

The Houston-based RSN is the live-game home of the Astros and Rockets...

15/07/2026

FCC to Vote on Replacing National Broadcast Ownership Cap

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

ATSC Updates Industry Audio Loudness Guidance

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

GigaCloud and Cubbit partner to deliver sovereign and res...

GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...

15/07/2026

SMPTE Launches 110th Anniversary Campaign to Advance Its...

SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...

15/07/2026

STUDIO TECHNOLOGIES UNVEILS MODEL 762 STEREO LEVEL CONTRO...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...

15/07/2026

COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried

COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried Brie Clayton July 15, 2026 0 Comments Producer, Virtual Events (Hybrid | Full-time | ...

15/07/2026

SIMBA powers new streaming delivery network with Broadpea...

Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...

15/07/2026

DHD Introduces Discovery Utility for Network-Connected Au...

DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration. Anyone w...

15/07/2026

BCNEXXT Brings Next-Generation Vipe to IBC2026 Breaking t...

BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...

15/07/2026

S&P Analysis: Three Quarters of Americans Watch Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

Scripps Sports, Ion Score Women's Volleyball Rights

Share Copy link Facebook X Linkedin Bluesky Email...

15/07/2026

NVIDIA Introduces New Jetson Thor Computers to Advance Mainstream Robotics and Edge AI

General-purpose robots and autonomous machines are moving from research labs to ...

15/07/2026

NVIDIA and Japan Bring Full-Stack AI and Robotics to Every Industry

Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...

14/07/2026

Bowling Green State Upgrades Doyt Perry Stadium With New Daktronics LED Display

South end zone videoboard, cloud-based control system will be ready for 2026 football season...

14/07/2026

Mizzou Athletics Launches Connected Digital Platform

Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...

14/07/2026

DePaul Athletics, Playfly Sports Agree to Multimedia Rights Partnership

Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...

14/07/2026

American Association Expands Broadcast Reach Through FanDuel Sports Network Partnership

Independent league adds 14 regional sports network affiliates, growing distribut...

14/07/2026

Euroleague Basketball Introduces Euroleague Basketball+ Digital Ecosystem Initiative

New strategy aims to unify competitions, content, fan engagement, and commercial...

14/07/2026

Professional Fighters League, ESPN Reach Multi-Year Media Rights Deal for Brazil

ESPN and Disney+ become exclusive home of PFL events in key international MMA market...

14/07/2026

TEGNA Names Scott Gill VP of Technology and Operations

Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...

14/07/2026

Guest Post: Dynamic Media Facilities Could Reshape the Future of Broadcast Workflows

Submitted by North American Broadcasters Association (NABA) As broadcasters con...

14/07/2026

Bayerischer Rundfunk Debuts Fully Software-Defined SMPTE ST 2110 Radio OB Van Built Around Lawo Technology

Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...

14/07/2026

Scripps Sports, ION Secure U.S. Rights to 2027 FIVB Womens Volleyball World Cup

Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...

14/07/2026

FloSports Lands Exclusive U.S. Rights to IIHF Mens World Championship Beginning in 2027

FloHockey to stream every game of the annual international tournament under four...

14/07/2026

Minnesota Lynx Add Three Games to KARE 11s Over-the-Air Schedule

Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...

14/07/2026

CBS Atlanta Adds a Noon Newscast

Share Copy link Facebook X Linkedin Bluesky Email...

14/07/2026

Tegna Names Scott Gill VP, Technology and Operations

Share Copy link Facebook X Linkedin Bluesky Email...