Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

05/11/2026

RT Combines Calrec Type R, ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

SVG Sit-Down: Telstra's Amanda Leighton on Dynamic Connect and the Future of Managed Services

The company's chief revenue officer shares its new messaging emphasizing its...

04/11/2026

Gravity Media Debuts SMARThead Robotic Cameras in U.S. at TCS New York City Marathon

Gravity Media has brought its SMARThead robotic camera technology to the United ...

04/11/2026

WWE and Disney Expand Partnership With Two-Day ESPN Wide World of Sports Takeover

WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...

04/11/2026

RT Mixes 2026 World Football Championship Commentary With Calrec Type R

RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...

04/11/2026

Bildquadrat Adds Riedel Virtual SmartPanel to Production Intercom

D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...

04/11/2026

Verizon Details Network Upgrades and Connected Tech Across the 2026 NFL Season

Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...

04/11/2026

Crowd Control: How the International Dance League Builds Its Broadcast Around the Audience

It's not just the video. The in-venue sound and noise also bring the energy ...

04/11/2026

Foundry makes virtual production more accessible with Nuke Stage macOS support and education licensing

London - October 29, 2026 - Creative software developer Foundry today announced ...

04/11/2026

MaxxKonnect Acquires FCCInfo.com

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Hearing Scheduled for FCC Commissioner Thumann Severs Nomination

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RT Combines Calrec Type R, SMPTE ST 2110 for World Cup Commentary

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Roku Introduces Roku Outcomes to Optimize Ad Delivery

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bildquadrat Expands Production Communication With Riedel...

Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...

04/11/2026

DPA Microphones Delivers Pristine Audio for Hilary Duff T...

For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...

04/11/2026

Premiere mobile adds music from UMG and WMG, helping creators find the perfect track for every story

Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...

04/11/2026

Towson University Relies on Blackmagic Design for Media Production

Towson University Relies on Blackmagic Design for Media Production Brie Clayton November 4, 2026 0 Comments DaVinci Resolve Studio implementation driv...

04/11/2026

Berklee Celebrates Screen Scoring Talent at Annual BMI Day

Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...

04/11/2026

Canon Brings PTZ and Multicamera Setup, Control and Management into a Single Platform

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Gov. Newsom Proposes Expanding Film and TV Tax Credit to $1B

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Netflix Deploys Beta AI Discover' Feature

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

MaxxKonnect Group Acquires FCCInfo.com from Cavell, Mertz & Associates

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

RTE mixes 2026 World Football Championship commentary wit...

RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...

04/11/2026

NAB Show New York 2026 Innovation

NAB Show New York 2026 Innovation David Kirk November 3, 2026 0 Comments Now in its 11th year, NAB Show New York was established as an East Coast vari...

04/11/2026

Cheddar Turns to Playbox Neo for Playout

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Rethink: SRT Is De Facto' Standard Among Open Internet Transport Protocols

Share Copy link Facebook X Linkedin Bluesky Email...

04/11/2026

Bob Daniel Joins ASG as Storage and Workflow Solutions Ar...

Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...

03/11/2026

Grass Valley Wins Tender to Support France Tlvisions' Move to IP Production for Franceinfo

Grass Valley has announced that France T l visions has completed the first phase...

03/11/2026

WELT TV and SES Extend Satellite Distribution Agreement in Germany

SES and WELT TV have renewed their partnership under a new multi-year agreement for satellite distribution in Germany. The agreement runs into the next decade a...

03/11/2026

Eutelsat OneWeb to Provide LEO Connectivity for SES's Multi-Orbit Finnair Service

Eutelsat's OneWeb low Earth orbit (LEO) network will provide connectivity as...

03/11/2026

CONMEBOL Renews GRUP MEDIAPRO Partnership Through 2030

CONMEBOL has renewed its agreement with GRUP MEDIAPRO, which will continue to run the CONMEBOL Hub's end-to-end operation through 2030. The Hub handles prod...

03/11/2026

Aggreko Returns as Official Temporary Power Partner for 2026 Las Vegas Grand Prix

Aggreko has returned as Official Temporary Power Partner for the FORMULA 1 HEINE...

03/11/2026

Gravity Media Debuts IP-Based Nova 110 OB Truck in Belgium

Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League m...

03/11/2026

NFL and TMRW Sports Unveil Premier Flag, Professional Flag Football League Launching Summer 2027

The NFL and TMRW Sports have unveiled Premier Flag, the brand identity for a new...

03/11/2026

Stephen Arnold Music Creates Atlanta Hip-Hop-Influenced Sonic Branding for Gray Media's Hawks Broadcasts

Stephen Arnold Music has developed the original musical theme and sonic branding...

03/11/2026

Monumental Sports Network Rolls Out Monumental+ App Enhancements

Monumental Sports Network (MNMT), the local media rights holder for the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington My...

03/11/2026

Gravity Media SMARThead Robotic Cameras Make U.S. Debut at NYC Marathon via CP Communications

Able to provide unique views from inaccessible positions, the in-house-built tec...

03/11/2026

FOX LATAM Builds Mexico City Facility Into Roaring Production Hub for Latin America and FOX Deportes

In under two years, a seven-person startup has grown to more than 270 staffers, ...

03/11/2026

Youth Olympics in Dakar Make History, and Samsung Is There To Capture It

The company's mobile technology is intended to enhance digital storytelling and turn young athletes into content creators Olympics history is currently bei...

03/11/2026

Sinclair Broadcast Groups Paul Spinelli on the Impact of Upcoming C-Band Repack

There are many challenges in the sports-video-production industry that keep personnel up at night, and one that's currently on the minds of individuals in b...

03/11/2026

SVG Sit-Down: Telstras Amanda Leighton on Dynamic Connect and the Future of Managed Services

Telstra Broadcast Services may call Australia home but this year it continued to...

03/11/2026

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions and the media that influence them

New path-to-purchase research solution connects 30 consumer categories and more ...

03/11/2026

Malaysia's festive advertising trends reveal opportunities for smarter media planning, latest Nielsen data shows

Latest Nielsen data reveals a surge in advertising investment during key festive...

03/11/2026

Utopai Studios Taps Former Disney AI Exec Hans Ku as New Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Bring AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

AWARN: Request to Shut Off ATSC 3.0 Protection Is Inappropriate'

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Sinclair Taps Jennifer Lopez to Lead Boise, Idaho, Stations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Jaime Eskridge Named GM of Gray's WLFI in Lafayette, Ind.

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

LPTV Advocates Continue to Push for Voluntary 1.0 Shutdown

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Gravity Media SMARThead Makes Its NYC Marathon Debut

Share Copy link Facebook X Linkedin Bluesky Email...