Sony Pixel Power calrec Sony

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

03/02/2023

Sony Electronics Announces Two 4K IP-Based Pan-Tilt-Zoom Cameras Featuring PTZ Auto Framing with AI Analytics

Brie Clayton February 2, 2023

0 Comments

The SRG-A40 and SRG-A12 Also Provide Excellent Image Quality and Enable Remote Control for Seamless Capture in a Variety of Applications

Sony Electronics is expanding its lineup of pan-tilt-zoom (PTZ) cameras with the addition of two 4K models with built-in AI analytics. The SRG-A40 and SRG-A12 cameras automatically and consistently track, and naturally frame presenters, regardless of movement or posture, for seamless content creation and control - all without operating a computer. The new Pan-Tilt-Zoom (PTZ) Auto Framing technology features automatic operation for quick object tracking and rediscovery, as well as multiple Auto Framing options. Highlights of the cameras include image quality with automation, the flexibility of IP, powerful zoom, remote control, and easy configuration and operation. They are ideal for use in education, corporate, medical, government, broadcast, and faith applications, as well as for live events.

Our latest PTZ cameras truly represent a new generation, said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. While they incorporate the image quality that is Sony's bedrock, these efficient new models are even smarter than ever with the addition of built-in AI analytics which enable PTZ Auto Framing, paired with the potential resulting from remote control. Our customers have told us that the way in which they capture content - and even the location from which they do it - has changed drastically over the last few years. We listened and created a new user-friendly series that enables mounting freedom, prioritizes location-free operation and creates a streamlined workflow that empowers operators with varying degrees of expertise to create extremely professional content while keeping operating costs down.

Smart Automation: PTZ Auto Framing

New to this series of advanced cameras is Sony's built-in PTZ Auto Framing technology with AI analytics, which improves usability and productivity. Multiple Auto Framing angles provide well-framed options for close-ups, waist-up or full body images, enabling additional creative freedom and customization options. With auto operation, the cameras begin to operate as soon as the power is turned on, searching for and rediscovering an object to track. A combination of advanced and consistent recognition technologies are employed, including facial recognition which can even detect masked faces. A new user-friendly tally light allows users to easily identify which camera is actively in use and tracking movements.

Excellent Picture Quality

Both the SRG-A40 and SRG-A12 adopt a highly sensitive Exmor R CMOS sensor for high-quality, naturally vivid images with less noise that support 4K 30p and Full HD 60p. The SRG-A40 offers Clear Image Zoom technology which digitally doubles the optical zoom from 20x to 30x in 4K or 40x in Full HD, while the SRG-A12 provides up to 12x zoom. With tele convert mode the SRG-A40 can extend up to 80x zoom, while the SRG-A12 can extend up to 24x, all while offering smooth, fast PTZ movement between cameras. Day mode and night mode help optimize capture in brightness and shadows.

Related COW News

February 2, 2023Steve Yedlin, ASC, lenses Glass Onion: A Knives Out Story with ZEISS Supreme PrimesLong-time collaborators, cinematographer Steve Yedlin, ASC, and director Rian Johnson, have been

January 31, 2023Bolin Technology Introduces World's First Dante AV Dual-Stream CamerasD220UH and D412UH Simultaneously Stream Dante AV Ultra and Dante AV-H for the Ultimate

Flexible and Stable Production

The new models offer 3G-SDI, HDMI, and IP connectivity (NDI |HX through optional license)[1] and can be controlled remotely through VISCA/VISCA over IP, using a single network cable for power, output and control. They also include Power over Ethernet Plus Plus (PoE++), allowing for simplified integration into new or existing environments - without separate power supply cabling. With robust connection and integration options, the new series takes advantage of PTZ cameras' distinct ability to provide capture and control even in hard-to-reach locations, while offering new angles and vantage points. Support for Real Time Streaming Protocol (RTSP) allows for remote viewing, while Security Reliable Transport (SRT) protocol enables safe, smooth, stable video streaming.

Easy Configuration and Operation

In addition to easy integration and installation, the cameras are simple to set up and use for operators with differing levels of ability. With the picture setting file feature, users can quickly set up and duplicate menu settings from camera to camera creating uniformity and instilling familiarity. The new models' PTZ motion sync feature enables smooth and rapid PTZ movement to a target position at a maximum 170 pan/tilt angle range. Pre-set recall allows for quick transitions from one camera to other pre-set angles, to capture critical moments. A picture freeze preset can also be used to hold the last image captured in place, as the camera moves - eliminating blurry transition shots and minimizing distraction. Additionally, the virtual webcam driver software can turn up to five connected cameras into collaborative conference and lecture tools using a computer to provide professional image quality during web-based meetings.

The SRG-A40 and SRG-A12 are expected to be available in September in North America. For more information about these new models and Sony's lineup of professional display technologies, please visit https://pro.sony/prodisplaysolutions. Read Sony Electronics' latest professional news at https://pro.sony/press or follow Sony's professional business on social media: Linked
LINK: https://creativecow.net/sony-electronics-announces-two-4k-ip-based-pan...
See more stories from creativecow

North America Stories

17/04/2026

World Fencing League Announces DAZN as Global Streaming Partner Ahead of April 25 Debut

The World Fencing League (WFL) has announced DAZN as its primary global streamin...

17/04/2026

NAB 2026: ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates

ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates ARRI has announced software updates for its ALEXA 35 Live camera and Live Production System L...

17/04/2026

NAB 2026: Sennheiser Announces Spectera Studio System Planner for Spectera Wireless Ecosystem

Sennheiser has announced Spectera Studio, an offline system planner for its Spec...

17/04/2026

Deltatre and DFB Announce DFB.TV+ Streaming Service, Launching May 22

Deltatre and the German Football Association (DFB) have announced DFB.TV+, a DFB-owned direct-to-consumer streaming service developed and operated by Deltatre. ...

17/04/2026

IMG announces senior leadership roles for next phase of growth

Global sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of ...

17/04/2026

NAB 2026: NAGRAVISION and Harmonic Launch Watermarking-as-a-Service for Live Event Streaming

NAGRAVISION and Harmonic have announced a watermarking-as-a-service solution for...

17/04/2026

NAB 2026: NETGEAR and EVS Announce Technology Partnership for AV-over-IP Live Production

NETGEAR and EVS Broadcast Equipment have announced a global technology partnersh...

17/04/2026

NAB 2026: Americas Broadcasters Launch NEXTGEN TV Converter Box Program

America's broadcasters are launching the NEXTGEN TV Converter Box Program, a new initiative designed to provide millions of American viewers with a low-cost...

17/04/2026

NAB 2026: Quantum to Showcase Tape-Anchored Storage Workflows, Responds to Industry Supply Chain and Power Disruption

Quantum Corp. will exhibit at NAB Show 2026 (Booth N1726), presenting what it ca...

17/04/2026

SVG Marks 20th Anniversary with Plan to Set Course for the Future

Leadership and Staff Announce '20/20 Vision' Playbook...

17/04/2026

TNT Sports Acquires U.S. Broadcast Rights to FIA World Endurance Championship

TNT Sports has announced a multi-year agreement for U.S. media rights to the FIA World Endurance Championship (WEC). Three events will air on truTV - the 24 Hou...

17/04/2026

Scripps Sports and PBR Announce Multi-Year Broadcast Partnership for Premier Womens Rodeo

Scripps Sports has announced a multi-year broadcast partnership with PBR (Profes...

17/04/2026

NAB 2026: Adder Technology Releases AIM 6 IP KVM Matrix Management Software

Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the latest release of AIM, its IP KVM matrix management so...

17/04/2026

Victory+ and Dallas Cowboys Announce Multi-Year Content Streaming Partnership

Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowb...

17/04/2026

SVG GameDay, Ep. 11: Philadelphia Phillies Arianna Krizek - Baseball at the Bank

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

17/04/2026

Quickplay Deploys Gray Medias New Streaming Platform - Powered by Google Cloud AI - Across 113 Markets

Quickplay has announced the full-scale deployment of Gray Media's streaming ...

17/04/2026

NAB 2026: Clear-Com's New FreeSpeak Cell Addresses Spectrum Congestion

Clear-Com has introduced the FreeSpeak Cell cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production commun...

17/04/2026

2026 NAB Show Opens Tomorrow, Bringing Industry Together in Vegas

The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening April 19-22 at the Las Vegas Convention Center. The show features more ...

17/04/2026

Ratings Roundup: CBS Tees Up Best Masters Since 2015; NBA Sees Big Regular Season Increases

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/04/2026

Maintaining America's Undersea Edge: L3Harris Secures Towed Array Production Through 2029

L3Harris towed array systems provide U.S. Navy submarines with extended acoustic...

17/04/2026

Microsoft Previews 2026 NAB Show Trends, Plans

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

2026 NAB Show Exhibitor Insight: LTN

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Vizrt To Feature Newly Introduced AI Keyer At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Cobalt Digital and SineSix Media Partner to Transform Acc...

Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026 Collaboration integrates...

17/04/2026

Appear appoints Mike Burk as Vice President of Business D...

Strengthening Appear's North America team with a new Vice President of Business Development Appear ASA (Appear, OSE: APR), a global leader in live producti...

17/04/2026

Wowza Launches Video Intelligence Framework to Turn Live...

New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...

17/04/2026

VisualOn and Cires21 Release Joint Research at NAB 2026 S...

New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience. V...

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G Brie Clayton April 17, 2026 0 Comments World's first immersive cinema camera f...

17/04/2026

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Reduces Distribution Costs and Time to Market

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...

17/04/2026

What Makes a Good Marathon Running Playlist?

What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...

17/04/2026

Wowza Launches Video Intelligence Framework

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PTZOptics and Moondream to Demo Visual Reasoning for Live...

At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...

17/04/2026

Eindhoven University of Technology relies on Lightware T...

The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...

17/04/2026

Documentary Editor - US, Remote

Documentary Editor - US, Remote Brie Clayton April 17, 2026 0 Comments Documentary Editor April 13, 2026Freelance Video Cameraman - Los......

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G Brie Clayton April 17, 2026 0 Comments Revolutionary digital film camera brings cinem...

17/04/2026

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PSSI Global Acquires Beagle Networks

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

FCC Commissioner Gomez to Speak at LPTV Day at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

swXtch.io Introduces the swXtch AI Router for Live Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Bittree Returns to NAB Show with Diverse Patching Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Dubformer and Adapt Power Goalcast Expansion into Global...

Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...

17/04/2026

New Mavis Studio App for iPad Redefines Mobile Live Produ...

At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...

17/04/2026

Avid and Google Cloud Announce Partnership to Bring Agent...

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...

17/04/2026

LucidLink brings the most complete file streaming platfor...

At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...

17/04/2026

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...

17/04/2026

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at Berklee College of Music's 2026 Commencement

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...

17/04/2026

Telos Alliance Introduces Four New Products at the 2026 NAB Show in Las Vegas

Telos Alliance Introduces Four New Products at the 2026 NAB Show in Las Vegas Search Cleveland, Ohio (April 17, 2026) - Telos Alliance , trusted global le...

17/04/2026

A Turn-of-the-Century Superpower Adventure of Goofy Misfits: The WONDERfools' Premieres May 15

Back to All News A Turn-of-the-Century Superpower Adventure of Goofy Misfits: ...

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...