Death of Elena S nchez, Director of HURRY Video Closely linked to the world of television for almost two decades, Elena S nchez was part of the founding team of four and his innovative vision on television led to remarkable transformations in content.
Elena S nchez, Director of rush Radio, died Saturday after battling against a disease that was diagnosed him just a few months ago. His death, at age 51, has caused a great commotion among television professionals.
Macarena King, Member of the directive Board of the Academy of Television and CEO of Shine Iberia, has wanted to highlight its innovative capacity and its talented professional: "Elena has been a cornerstone in the history of television in Spain and in each of the charges held throughout his life. His innovative vision on television led to remarkable transformations, example of this was his step by Madrid Directo in Telemadrid and, later, as Director of Canal "."
His partner and friend said that her happiest time was, without doubt, the creation of four. "It was a bold TV, without complexes, full of personality. "I remember telling him"at last, a generalist television for us, that we are engaged in content creation..."and she with her inexhaustible smile told me" not Maca, four is the television of all, young people and all those who look for transgressive content "." He was a generalist, innovative television where it was left breathing to innovative formats, which showed that the viewer consumes quality when given the opportunity. Together with his team, Fernando Jerez and I aki Marticorena head, designed a flawless Grill and an image of the channel never before seen in Spain", adds Macarena King.
"It was obvious that fundamentally was entertaining in a bold and blatant way storytelling and an example of this, responsibility of Elena, was creating the sports format Los Manolos that gave so much joy in them, as well as El Hormiguero who was born under its supervision." Today was at the head of Prisa TV willing to continue transforming, creating and innovating through the contents. "Those who work in this single television can give you, a thousand times, the thanks to Elena for letting us learn at his side, infect us with their energy and vitality, and for giving us part of his wisdom", concludes King.
Meanwhile, the Chairman of PRISA, Juan Luis Cebri n, underlined that "Elena was a complete professional; journalist of an incorruptible independence, loved by their bosses and adored by his companions and collaborators. After you have created four, he led the digital transformation of PRISA and the incursion of the country media through the Internet".
Licenciada en Filolog a Hisp nica y m ster en Periodismo por la Escuela UAM/El Pa s, la periodista se incorpor a PRISA en 2001 tras haber dirigido los informativos de Telemadrid. Durante m s de cuatro a os dirigi Canal . Posteriormente, pas a formar parte del equipo fundacional que dise el lanzamiento de Cuatro, la cadena en abierto de PRISA heredera de la frecuencia en abierto de Canal . En el nuevo canal fue directora de Contenidos hasta diciembre de 2010.
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Death of Elena S nchez, Director of HURRY Video Closely linked to the world of television for almost two decades, Elena S nchez was part of the founding team of four and his innovative vision on television led to remarkable transformations in content. 
