Sony Pixel Power calrec Sony

ATTO Technology Powers Post Production Workflow with RED and HP at NAB 0

08/04/2013

ATTO Technology Powers Post Production Workflow with RED and HP at NAB 2013 Amherst, NY (April 8, 2013) - ATTO Technology, Inc. is teaming up with HP and RED to create one of the worlds most powerful digital workflows on display at NAB 2013 - RED footage with Adobe Premiere Pro over an HP Fibre Channel network. This innovative end-to-end infrastructure is comprised of HP Z820 workstations connected to high-performance HP storage using the Quantum StorNext file system, and is powered by ATTOs Celerity Fibre Channel Host Bus Adapters (HBAs.) It is being demonstrated in the RED Booth, located in the South Hall, #1516 in the Las Vegas Convention Center, Las Vegas, Nevada April 8 through April 11. In addition, projects created on-site will be backed up and archived by ATTOs ExpressSAS HBAs connected to an HP LTO5 drive running LTFS.

ATTO is proud to be a sponsor of this unique educational opportunity that illustrates the workflows possible when utilizing the innovative solutions from companies that have revolutionized the industry, said Wayne Arvidson, vice president of marketing at ATTO Technology, Inc. When it comes to powering high-performance audio and video workflows, and supporting ever-increasing resolutions and frame rates, creative professionals, post-production, film and broadcast facilities have relied on ATTOs break-through technology for the past 25 years. The selection of ATTO for this project re-affirms that.

ATTOs 16Gb/s and 8Gb/s Fibre Channel family represents the industrys first complete SAN connectivity solution made up of HBAs, RAID Controllers and Switches. It features the worlds only quad-port HBA that allows data transfers of over 6,000 MB/s as well as the first 16Gb/s RAID Controller on the market.

ATTOs new 12Gb/s ExpressSAS HBAs achieve up to 8,000 MB/s to enhance the performance of streaming media applications today while being ready for next generation platforms and infrastructures. In addition, this demonstration features another breakthrough in storage availability and performance, ATTOs Adaptive Path Optimization (APO) feature. APO improves RAID group reliability by eliminating single points of failure and automatically tunes connection pathways to deliver predictable performance and uninterrupted workflows via a single cable.

In addition to the live demonstration in the RED booth, displays of the unique technologies that make up this new setup can be viewed in the following booths at NAB:

HP - South Hall, Booth #SL9605

Quantum - South Hall, Booth #SL9016

Alliance IT - South Hall, Booth #11811

We encourage show attendees to stop by the ATTO booth, located in the South Hall, #SL7613, or at one of the 64 partners here at NAB who rely on ATTO to build their solutions, to learn more about this powerful new workflow from RED and HP. They can also contact their system integrator, VAR, or ATTO directly for more information.

For a complete list of ATTOs NAB partners stop by the ATTOs booth, or visit www.attotech.com/nab. Follow us on Twitter @ATTOtechnology for updates throughout the show.
LINK: http://www.attotech.com/corporate/press/208/atto-technology-powers-pos...
See more stories from attotech

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Dnyada her 14 kiiden biri Trk mzii dinliyor

Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...

30/01/2026

2026 Media Industry Trends to Watch: Change is Your Competitive Advantage

Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...

30/01/2026

VEON Partners with MindBridge to Enhance Financial Analytics, Audit and Internal Controls with Augmented Intelligence Capabilities

30 Jan 2026 VEON Partners with MindBridge to Enhance Financial Analytics, Audit...

30/01/2026

Introducing the NEW Techtel.tv! | FEB 5% OFF Offer

Introducing the NEW Techtel.tv! | FEB 5% OFF Offer 30 Jan Written By Suzanne Costello Our Website & Online Store: Now Unified for a Seamless Experience.We&#...

30/01/2026

Easels at the ready! All new judging line up for series 13 of Portrait Artist of the Year

Friday 30 January 2026 Easels at the ready! All new judging line up for series ...

30/01/2026

Britain can switch off terrestrial TV in the 2030s, with targeted support to close the digital divide

Friday 30 January 2026 Britain can switch off terrestrial TV in the 2030s, with...

30/01/2026

The Danish Crime Series The Asset' Returns for a Second Season

Back to All News The Danish Crime Series The Asset' Returns for a Second Season Entertainment 30 January 2026 GlobalDenmark Link copied to clipboard ...

30/01/2026

Building Trust in Retail Media: Lessons from the IAB Europe Agency Breakfast

Two key themes came through strongly: Inconsistent measurement remains a major barrier to comparing performance across Retail Media Networks Independent cer...

29/01/2026

Extension of Invitation to Submit Proposals for Micro-Budget Film Projects 2026 Deadline to 2 February 2026

The National Film and Video Foundation (NFVF), in collaboration with a distribut...

29/01/2026

Hitachi Europe Appoints Michele Fracchiolla as President

Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026 London, January 29, 2026 Hitachi Europe Ltd. today announces the appoi...

29/01/2026

L3Harris Technologies Reports Strong Full Year and Fourth Quarter 2025 Results, Initiates 2026 Guidance

MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...

29/01/2026

Nielsen Announces 2025 ARTEY Award Winners Following Record-Breaking Year of Streaming

Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...

29/01/2026

Report: Performance TV Ties With Social Media in Driving Ad Results

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

ISE: NDI and OBSBOT Expand Partnership

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

NTCA Asks FCC to Block Nexstar, Tegna Deal

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

FCC Announces Tentative Agenda for February Open Meeting

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

CBS Sports AFC Championship Game Attracts 48.6 Million Viewers

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

29/01/2026

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo Dugan Piano Concerto

Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...

29/01/2026

Kyivstar Announces Pricing of Secondary Offering of Common Shares Held by VEON

29 Jan 2026 Kyivstar Announces Pricing of Secondary Offering of Common Shares Held by VEON NEW YORK, New York, January 29, 2026 -- VEON Ltd. (Nasdaq: VEON), a ...

29/01/2026

Mercedes-Benz Unveils New S-Class Built on NVIDIA DRIVE AV, Which Enables an L4-Ready Architecture

Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...

29/01/2026

X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of Pantone

X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...

29/01/2026

Outback Terror: The Falconio Murder

New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...

29/01/2026

'Love is Blind: Sweden' Returns for a Third Season - Premiering on March 12

Back to All News Love is Blind: Sweden Returns for a Third Season - Premiering ...

29/01/2026

Unmask Bridgerton' Season 4 With Our Complete Coverage Guide

Back to All News Unmask Bridgerton' Season 4 With Our Complete Coverage Guide Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...

29/01/2026

Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes Psychological Thrillers: Inside Netflix's 2026 Chinese-Language Slate

Back to All News Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...

29/01/2026

FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule

FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule Monumental Slate Features 340 Hours of Live First-Run Programming Across FOX Sports Platfo...