CABSAT 05 TO DRIVE REGIONAL CONTENT AND ENTERTAINMENT INDUSTRY GROW

With the Middle East and North Africa (MENA) media market expected to grow from US$16 billion in 2014 to US$24 billion in 2019 according to Strategy & Analysis of CABSAT will examine the global impact of industry-evolving mega trends and highlight how regional companies can adopt products and strategies to drive monetisation and growth opportunities.

CABSAT 2015, the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), will examine how global media and entertainment organisations are driving innovation into their businesses and content offerings amid the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors.

The show, which runs from 10-12 March at Dubai World Trade Centre (DWTC), will present three days of disruptive trends delivering transformational change to the region via an exciting roster of new and enhanced features. These include specialist conferences and training sessions, satellite talks, the all-new Content Market Place featuring MBC Group and Stargate Studios, and an enlarged Content Delivery Hub a key attraction for exhibitors specialising in anywhere and everywhere connected content platforms.

With the total advertising spend in entertainment and media across the Middle East and Africa due to increase from USD$43.5 billion in 2014 to USD$65.9 billion in 2018, CABSAT 2015 provides a dedicated industry platform for regional media companies to absorb innovation-driven, best-practice business strategies to enhance their products for the benefit of viewers and consumers, said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. Research shows that emerging markets are due to surpass established markets in digital universe percentage share by 2020. CABSAT is the number one regional platform to connect live content opportunities and enhance collaboration between regional and international content owners, operators and distributors.

With CABSAT 2015 due to welcome more than 900 exhibitors from 60 countries, the show will boast an expanded conference format featuring the second annual CABSAT & NAB Show Collaborative Conference and the inaugural Middle East Post-Production Conference.

The CABSAT & NAB Show Collaborative Conference will be opened by Corey Bridges - one of the original directors who launched Netflix in the USA, the founder of Multiverse, the CEO of Lifemap Solutions, and a member of the Producers Guild of America. He is also a former Vice President of Marketing and CMO of Hollywood visionary James Camerons firm CAMERON | PACE Group (CPG) and an advisor on the board of South by South West - a series of Texas-based film, interactive and music festivals and conferences.

Bridges will use a keynote address to highlight his experiences building disruptive and innovative content companies such as Netflix and James Camerons 3D technology company, as well as exploring how the business and production of multi-platform content is moving beyond delivering interactive content and towards fully-immersive, trans-media experiences.

CABSAT and NAB Show, two of the biggest industry show brands in their field, have again collaborated on a world-class electronic media conference programme covering the latest disruptive and converging trends in all filmed entertainment and digital media content, as well as connecting live content opportunities across the MEASA markets.

With a primary theme of Connecting Live Content Opportunities, key conference highlights include presentations by international heavyweights from entities such as ESPN, NBA (National Basketball Association), ITV UK, Huffington Post, Creative Grid and Ericsson Media Room amongst others.

The Middle East Post-Production Conference will boast two full days of world-class training presented in partnership with Future Media Concepts, Dubai Studio City and the Dubai Film & TV Commission. Delivered by certified instructors for Apple, Adobe and Avid amongst others, these valuable sessions include tutorials on timelapse photography, video compression, LOG and RAW video, green screen production and web video production strategies, as well as technical guidance on software programmes such as DaVinci Resolve, Blackmagic Design cameras, GoPro cameras, Apple Final Cut Pro X, Premiere Pro, Sync Sound Workflow, Adobe Photoshop for broadcast graphics and video, and Avid Media Composer.

Catering for digital media professionals including editors, producers, directors, graphic artists, motion graphics designers and new media specialists in production and post-production, commercial video, distribution and delivery, and independent films, the introduction of a specialist Post-Production Conference supports CABSAT 2014s post-show survey results, where a significant proportion of exhibitors stated seeing technical and engineering professionals as the most important factor in judging show participation ROI the second ranked buyer audience request in 2014.

Elsewhere, the CABSAT Content Market Place a new dedicated zone for creators, distributors and broadcasters of filmed entertainment content to showcase Pay-TV and Free-to-Air content offerings - will showcase multiscreen and second screen capabilities and associated monetisation opportunities. Primarily a content, distribution and exchange platform, the Content Market Place is aimed at MEASAs third party channel suppliers including Cable, Telcos, advertising agencies, Satellite content providers, Pay-TV and Free-to-Air operators, and all international broadcasters, TV channel owners and content owners.

In addition to the raft of new features, CABSAT 2015 will also boast enhanced offerings of features which helped attract a record 12,632 visitors to the 2014 event, including the GVF Satellite HUB - held

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