Popular Exhibition Space Showcases How Mobile Products and Services are Creating a Better Future; Includes Immersive Experiences from Cisco IoT, Huawei Wireless X Labs, KT Corporation, Sierra Wireless and Turkcell/Lifecell Ventures and Zain.
Barcelona: The GSMA Innovation City will be at Mobile World Congress 2018 once more, offering visitors with an opportunity to discover how mobile products and services are helping to create a better future for citizens and businesses around the world. The interactive exhibition space, which welcomed over 30,000 visitors last year and is one of the key attractions at Mobile World Congress, covers the latest innovations in mobile from artificial intelligence (AI) to 5G through a range of hands-on, experiential demonstrations that illustrate how mobile impacts virtually every aspect of our lives in sectors such as transport, health, agriculture, industry, home and retail.
From chatbots to 5G, the GSMA Innovation City includes the very latest developments and innovations in this fast-moving industry and frames them in a consumer context via immersive, interactive demonstrations, said Michael O'Hara, Chief Marketing Officer, GSMA. One of the most popular destinations at Mobile World Congress, the City is a one-stop shop for the latest developments in our industry and we encourage all attendees to visit this year's showcase.
At the heart of the event and next to the Conference Village in Hall 4 in Fira Gran Via, the City is supported by leading brands including Cisco IoT, Huawei Wireless X Labs, KT Corporation, Sierra Wireless and Turkcell/Lifecell Ventures and Zain as well the GSMA's key programmes and initiatives including Future Networks, Identity, Internet of Things, and Mobile for Development. The City will also include examples of the GSMA's work supporting the United Nations Sustainable Development Goals (SDGs).
Showcasing a Range of New Experiences
The Innovation City will showcase an array of interactive product and service demonstrations including:
CISCO IOT:
Cisco IoT will enable visitors to experience firsthand how businesses globally are using the Cisco IoT Data Control platform to maximise the value of their IoT data. Visitors will get to see how Cisco IoT solutions can enable them to connect, extract, compute and move their IoT data to deliver the best business outcomes. Attendees will:
See how Departments of Transportation are using the Cisco Kinetic IoT data platform to connect their roadways and act upon data in real time at the edge in order to save lives
Learn how businesses across the globe are utilizing Cisco's IoT device connectivity management platform - Cisco Jasper Control Center - to monitor and automatically reduce water waste to help combat drought conditions
Experience how NB-IoT connectivity management is enabling smart lighting solutions that help keep citizens safer while making smart cities more efficient
Get live, on-demand demos of the entire Cisco IoT solution set, and learn how Cisco enables the IoT ecosystem globally
TURKCELL/LIFECELL VENTURES
Experience how Turkcell/Lifecell Ventures takes the communication and entertainment experience to the next level by offering a wide array of services like BiP, fizy, Tv+, lifebox designed exclusively for today's digital lifestyle
See how Turkcell/Lifecell Ventures is using LPWA NB-IoT networks to support smart agriculture
Learn how Turkcell/Lifecell Ventures uses their big data analytics tools to respond instantly to humanitarian crises with smart city simulations
HUAWEI WIRELESS X LABS
Huawei will demonstrate its innovative mobile applications jointly developed by its Wireless X Labs and vertical partners with highlights including:
Moon Landing Cloud Virtual Reality: Enter the Lunar Lander' and experience a moon landing via a wireless Virtual Reality headset
Flying Car Connected Drone: See the future of transport with a flying connected drone
Wireless Factory: Participate in a real manufacturing scenario constructed by Huawei and Denso
KT CORPORATION
KT Corporation, one of Korea's leading telecommunication service providers, will showcase its 5G network service for the first time ever. They will also demonstrate their first commercial 5G technologies and allow guests to experience futuristic 5G-based experiences including virtual reality, mixed reality and the connected car.
SIERRA WIRELESS
Sierra Wireless is empowering customers to reimagine their future in a connected world. Their demonstrations in the Innovation City will allow visitors to experience examples of how the IoT is creating a better future in all facets of life, including:
Worker safety with an LPWA-connected work boot,
Agriculture with a smart solution to optimize yields and better serve growing population needs over the long term,
Security and energy efficiency with a solar-powered drone designed for long-endurance flights and monitoring remote locations, and
A connected washing machine showing how connectivity helps laundry service providers transform their customer experience.
ZAIN
Co-located with the Innovation City for the first time in 2018, Zain will showcase its work around sustainability and humanitarian efforts across its territories in the Middle East.
GSMA INDUSTRY PROGRAMMES
The GSMA will also include a number of exhibits and experiences highlighting its key industry programmes, allowing attendees to:
Experience how licensed Low Power Wide Area networks (LTE-M & NB-IoT) are transforming everyday life across cities, businesses, communities and citizens around the world
Learn how Mobile Connect is supporting cross-border identify verification compatible with the European Union e-Identification and Trust Services (eIDAS) regulation
Test out your boxing skills on the IoT Punch Bag, which measures the power of
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Popular Exhibition Space Showcases How Mobile Products and Services are Creating a Better Future; Includes Immersive Experiences from Cisco IoT, Huawei Wireless X Labs, KT Corporation, Sierra Wireless and Turkcell/Lifecell Ventures and Zain.
