At NAB 04, Sony Unites Product, Systems and Services to Give 4K Content Creators New Ways to Expre emselves

Sony provides end-end 4K solutions for professional production and content creation customers

MVS-8000X and MVS-7000X Multi-format switchers

-4K options for MVS-8000X and MVS-7000X

A 4K software upgrade (BZS-7570X and BZS-8570X) adds real-time 4K processing capability to existing Sony MVS-8000X and MVS-7000X multi format switchers. Available effects include various wipe transitions, 2.5D key resizer, chroma key, MIX transition by aux bus and more.The MKS-8460X format converter board can up-convert HD video to 4K with Sonys original data-base driven super resolution technology.

-Newly developed Control Panel for MVS-8000X and MVS-7000X

Technology Exhibition

The switcher control panel for the MVS-8000X and MVS-7000X is redesigned with a flexible modular design and includes RGB indicators on the cross-point buttons, and OLED displays for better visibility. In addition, a newly developed LCD legendable button provides more flexibility for function to button assignments. Networked data management is another new feature which allows data to be easily shared among connected MVS-8000Xs and MVS-7000Xs models. Sony is also demonstrating a new operation capabilities using Tablet PC. The new panel is planned to be launched by the end of year, 2014.

Vision Presenter

Sonys Vision Presenter 4K viewing system can simultaneously display multiple sources of information such as videos, still images, presentation slides, websites, and video conferencing. It is also extremely easy to operate using either a conventional wireless mouse or tablet device. Sonys Vision Presenter can handle diverse information faster and easier to provide effective presentation and collaboration.

New Workflow

New Products

PDW-850 and PDW-HD1550

Sonys XDCAM Professional Disc lineup is strengthened with the addition of two new products. ThePDW 850 XDCAM HD422 camcorder has a new 2/3-inch CCD; and the PDW-HD1550 XDCAM HDE 422 recorder can record to both 100-GB (3-layer) and 128-GB (4-layer) high-capacity Professional Discs.

7-inch Full HD LCD Viewfinder

Sony adds two versions of a 7-inch Full HD LCD color viewfinder, both using a high-definition LCD panel with 1920 x 1080 full HD high-resolution to its line-up under the flagship HDVF-EL75, 7.4-inch OLED viewfinder. TheHDVF-L770 offers a flexible position adjustment mechanism and large handle incorporating 6 assignable switches. The HDVF-L750 is a basic, easy-to use viewfinder, and various interfaces are available for multi-use of both viewfinders. Using a VF cable and V plate converter(1), the viewfinders can be attached onto XDCAM camcorders (2) as in a studio configuration, with the ability to switch return between video and camera image. The viewfinders can also be used with Sonys 4K live camera system.

(1) Only HDVF-L750 includes within the package(2) Attachable onto XDCAM PMW series shoulder camcorders

Workflow Solution

Sony XDCAM systems have emerged as the de facto standard for news production by broadcasters throughout the world. Sony XDCAM products have continuously promoted the development of file-based workflows, employing highly efficient MPEG-2 Long GOP encoding to enable rapid production and prolonged recording even at low bit rates. Now, Sony is also actively bringing its XAVC format corresponding MPEG-4 / H.264 Intra Frame and Long GOP encoding into the XDCAM product linecovering high resolution high-bit-rate high-frame-rate capabilities and low bit rate production extending the lines usage into not only news production but also to TV program and commercial production. A new firmware upgrade adds XAVC support to the PMW-400 and PMW-300 memory camcorders, Sony is also working to further streamline XDCAM workflows in concert with the accelerated move toward file-based and networked-based implementations. Sonys CBK-WA100 and WA101 wireless adapters enable network transfer and mobile viewing of proxy files, significantly reducing the time required to get time-critical location work on air. As its effort to offer a viable wireless workflow, Sony Media Cloud Services has built Ci a cloud-based video production and collaboration platform for professional content creators. Furthermore, Sony collaborates with Aframe and Forbidden Technologies, to accelerate fast, efficient, trust-worthy new workflow.

And Sonys Media Backbone Conductor boosts the efficiency of the entire workflow, with comprehensive support for ingestion, editing, and distribution processes.

New Products

PXW-X180

As a new addition to the XDCAM line-up, Sony is introducing the 1/3-type Exmor 3CMOS camcorder PXW-X180. The PXW-X180is equipped with the newly developed Sony G lens which boasts 26mm wide angle and 25 times zoom capability. The new variable ND filter system enables the wide range and linear ND control from 1/4ND to 1/128ND. The PXW-X180 has the XAVC Intra and XAVC Long-GOP recording capability as well as MPEG HD422, AVCHD and DV. As a workflow solution, a wireless LAN module is included to enable the use of Wi-Fi and Near Field Communication (NFC) functions for file transfer, monitoring and operate the camcorder by remote.

Multi-interface shoe adaptor for UWP-D series

The wireless receiver of UWP-D series wireless microphones can be attached to camcorders or interchangeable-lens cameras (3) that have an MI (Multi-Interface) Shoe using the MI shoe adaptor, eliminating the need for connecting cables. By using the MI shoe adapter, the audio signal can be transmitted from a wireless receiver to a camera. In addition, the wireless receiver can get power from the camera, and power ON/OFF can be controlled by the camera for unifying the power management.

(3)The SMAD-P3 is applicable to XDCAM Camcorder PXW-X180, interchangeable lens digital camera 7, 7R and 99. (as of April 2014)

Wireless Studio Mobile

Offering easy and casual usage of DWX series -Digital Wireless Microphone Syst

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