Sony Digital Rapids Pixel Power calrec Sony

IBC 365: Cloud Playout: Covid-19 Fuelling Increased Migration as Broadcasters Seek Greater Flexibility

26/06/2020

IBC 365: Cloud Playout: Covid-19 Fuelling Increased Migration as Broadcasters Seek Greater Flexibility

Implementing some degree of cloud-based playout has been a marked trend for a while now, but this year's momentous events are certain to accelerate developments. In this article, Executive Vice President Ciaran Doran, alongside other industry personalities talks to David Davies about the changes in broadcast workflows.

In the context of the profound changes that have impacted most aspects of broadcast workflows during the past few years, it was surely only a matter of time before playout underwent a similar quiet revolution. That has now arrived in the form of cloud-based playout, which opens the way for broadcasters to enjoy greater flexibility and cost-efficiency, either as a sole platform or as part of a hybrid playout infrastructure that typically includes on-premise facilities.

Markus Placho is vice president of video products at SES, a leading provider of global content connectivity solutions via satellite, which currently manages playout for more than 525 channels and delivers over 8,400 hours of online video streaming per day. There is more and more demand [among our customers] for cloud-based playout, primarily due to flexibility and the opportunity to scale up and down more easily, he says. Pop-up or temporary channels - for example, those connected with sporting tournaments - would be a good example here as they allow playout to be achieved without the need to invest in hardware for a short period of time.

For SES, this realisation has recently led to the development of its own bespoke cloud playout infrastructure together with Microsoft Azure; Placho envisages that many of its customers will want to migrate some or all of their services to this platform . But as the following round-up makes evident, innovation is hardly in short supply elsewhere in this market, with numerous vendors bringing new or updated cloud-based systems to launch over the past 18 months.

Cloud playout overview

Cinegy's software playout product, Cinegy Air, has been available to run in the cloud for more than three years as a BYOL or rental offer. It comprises two key components - Cinegy Playout Engine and Cinegy Air PRO operator interface - which can be run independently on different instances.

Michael Jacobs, the company's head of professional services, highlights a specific USP from an operational cost perspective: One of the advantages of using our software is that we can make extensive use of any Nvidia GPU, which is available to offload CPU cycle costly jobs such as encoding of output streams with H.264 or HEVC and insertion of complex graphics. This means that running an HD channel with branding can be achieved on a very modest cloud instance with associated costs.

The advantages of cloud-based playout are now firmly established and further underlined by the impact of Coronavirus, indicates Jacobs, who says the primary benefits for Cinegy's customers are the reduction in capital expenditure, reduction in time for deployment of pop-up channels for large-scale sporting events, and the flexibility which comes from not being tied to a hardware deployment. Additionally, given the current climate, there is the ability to [enable] their engineers and operators to continue their day-to-day tasks without being in the same building as their colleagues and equipment.

Software company nxtedition's offer revolves around the use of on-premise virtualised private cloud infrastructure. According to creative director Adam Leah, its customer base of regional and national broadcasters has geographical borders, and therefore the elasticity and scalability of a public cloud is not necessary for their day-to-day playout requirements. Instead, their requirements focus more on speed and cost.

As a dynamic live led' playout system, the area of adoption nxtedition sees the most is the recycling of content made by the client through the day, either live-on-air or to live streams, apps, VOD, web or social media. Moreover, the use of localised private cloud technology allows not only the minimisation of latency and bandwidth load, but also the creation of smart channels that are populated with the content of either searches or linear playout of live material in the correct order, without the content moving anywhere else.

Ciaran Doran, executive vice-president at Pixel Power, positions playout within the frame of a broader trend towards virtualised services which can run in the machine room, the corporate data centre or the cloud. Hence the company's development of products such as Gallium and StreamMaster, and the pursuit of a licensing philosophy that entails each aspect of the functionality remaining the same, wherever that functionality is implemented. Broadcasters determine their own business case, and will make their own decisions on how to implement their own systems.

But where cloud-based playout is desired, one frequent motivating factor is the need to open pop-up channels, for instance around a major sporting event, notes Doran. The fully transferable licensing model means that - rather than adding to the risks of the pop-up channels by operating them remotely - stable and proven channels [can] be moved from the premises to the cloud, leaving capacity free for the pop-up channels to be spun up under the direct control of the engineers.

Channeling playout

Amagi's main offer in this area is the CLOUDPORT cloud-based channel playout platform, whose primary selling points including the leveraging of significant automation for processes such as playlist generation and quality checks for configurable parameters. As well as pre-recorded content, CLOUDPORT can also be deployed to manage live broadcast and is able to ingest content from multiple live sou
LINK: http://www.pixelpower.com/news/ibc-365-cloud-playout-covid-19-fuelling...
See more stories from pixel

Europe Stories

04/07/2020

Elite Multimedia takes the show online in a Virtual Event Production Studio

Elite Multimedia takes the show online in a Virtual Event Production Studio posted: 04/07/2020 Nashville-based production provider adapts to the challenge...

04/07/2020

#NewReplayExperience webinar on Wednesday, July 15th at 10:00 CEST or 18:00 CEST

#NewReplayExperience webinar on Wednesday, July 15th at 10:00 CEST or 18:00 CEST posted: 03/07/2020 Working alongside the LSM-VIA remote, the new versatil...

04/07/2020

Techtel integrates Bluefish444 IngeSTore Server with Inflo for network control of Tasmanian Parliament's centralised SDI ingest

Techtel integrates Bluefish444 IngeSTore Server with Inflo for network control ...

04/07/2020

Meet Your Maker: Sally Baines

Welcome to the third instalment of Meet Your Maker Q&A! Meet Your Maker is a series of behind-the-scenes videos and blogs that illustrate the wide range of in-h...

04/07/2020

Far EasTone launches Ericsson-powered commercial 5G in Taiwan

Ericsson was announced as FET's RAN vendor in March this year. Since 2015, Ericsson has been the sole provider of FET's Evolved Packet Core (EPC) networ...

04/07/2020

Grundfos pursues Industry 4.0 with Ericsson and TDC NET 5G dedicated network

Under the proof of concept (PoC) partnership, Ericsson and TDC NET will deploy 5G technology at one of Grundfos' plants in Bjerringbro, Denmark, replacing w...

04/07/2020

Ericsson powers Vodafone UK Standalone 5G network at Coventry University

The Standalone 5G network will be used to trial virtual reality learning to support training for student nurses and allied health professionals. Ericsson partn...

04/07/2020

SGO introduces revolutionary Mistika 10 in an exclusive event for the Spanish-speaking Creative Community

View Larger Image [SPANISH BELOW] SGO presents an exclusive Spanish language...

04/07/2020

Nana Hughes appointed as ITV Head of Scripted Comedy

ITV has announced Nana Hughes as the newly appointed Head of Scripted Comedy. Reporting into Head of Drama, Polly Hill, Nana will be responsible for driving an...

03/07/2020

Western Balkan Members positively assess EC-funded project

Western Balkan Members positively assess EC-funded project...

03/07/2020

RT announces new RT Six One News presenter

RT News today announced that David McCullagh will join Caitriona Perry as the new permanent presenter of the RT Six One News. Journalist and Broadcaster Davi...

03/07/2020

Summer listening sorted, as RT Radio 1 announces new shows for season

RT Radio 1 has announced a selection of new and returning factual, arts, and music series to engage and entertain listeners for the summer season. New five-pa...

03/07/2020

Invitation to presentation of Net Insights Interim report January - June 2020

Net Insight appoints Chief Commercial Officer Stockholm, Sweden - With the objective to strengthen the commercial functions, Net Insight has today appointed M r...

03/07/2020

MEDIAPRO Canada selected as TV production and international media rights partner of CEBL Summer Series in 2020

MEDIAPRO Canada selected as TV production and international media rights partner...

03/07/2020

Aston Element design enters final phase

Last chance to help design Aston's new microphone As we've reported before (see here), Aston's newest microphone, the Element, is being designed...

03/07/2020

Getting Hamilton from the stage to the screen to the stream

[The cast] knew exactly what to do, said director Thomas Kail. My job was to not get in the way of that. By Dan Meier Published: July 3, 2020 [The cast...

03/07/2020

A view to the future of post production

ENVYs technical operations director Jai Cave discusses the companys forward thinking approach to post production By Contributor Published: July 3, 2020 ENV...

03/07/2020

Black Dragon Capital completes Grass Valley acquisition

Deal first announced in early February By Jenny Priestley Published: July 3, 2020 Deal first announced in early February target=_blank title=Share on Lin...

03/07/2020

The distribution model of live sports must change': Eleven Sports founder on the future of broadcasting

You should be able to get access to a football game as easily as buying an ice c...

03/07/2020

'Mixing Pop Music' video course from Samplecraze.com

How to mix and produce a commercial friendly pop mix The best way to explain how to mix a pop song is to actually mix a pop song, from start to finish! Spanni...

03/07/2020

Zoom H8 Portable Recorder unveiled

Award-winning H-series gets new flagship model Zoom's H-series of portable recorders has long been a favourite for musicians and engineers wanting to ca...

03/07/2020

Atomos and Z CAM release 5.8K and 4K ProRes RAW recording and camera control for E2 series cinema cameras

Atomos and Z CAM release 5.8K and 4K ProRes RAW recording and camera control for...

03/07/2020

Garth Brooks Returns to the Stage with Bandit Lites

Garth Brooks Returns to the Stage with Bandit Lites posted: 03/07/2020 Garth Brooks returned to the stage in true spectacular fashion, as only Garth can, in...

03/07/2020

Grass Valley Acquisition by Black Dragon Capital Completed

Grass Valley Acquisition by Black Dragon Capital Completed posted: 03/07/2020 Grass Valley announces the completion of its acquisition by private equity fir...

03/07/2020

Elation Professional presents Virtual at Home Demo series

Elation Professional presents Virtual at Home Demo series posted: 03/07/2020 With the travel, gathering and distancing restrictions that come with the C...

03/07/2020

Robe Helps Play It Forward with Oooth

Robe Helps Play It Forward with Oooth posted: 03/07/2020 Play It Forward an incendiary new live show by South African rockers Oooth - well known for the...

03/07/2020

Sony Professional Europe adds Singular.Live graphics to Virtual Production the cloud-based live production workflow

Sony Professional Europe adds Singular.Live graphics to Virtual Production the c...

03/07/2020

Nokia to unveil breakthrough innovation in data center networking #TheSwitchisOn

Nokia to unveil breakthrough innovation in data center networking #TheSwitchisOn Media Advisory Nokia to unveil breakthrough innovation in data center netwo...

03/07/2020

Princess Royal: Anne at 70

Princess Royal: Anne at 70 As HRH The Princess Royal approaches her 70th birthday, this unique 90-minute documentary brings viewers unprecedented access behind...

03/07/2020

Fujifilm is headline partner for relaunched NHS Parliamentary Awards that celebrate the nation's health and care heroes'

Fujifilm is headline partner for relaunched NHS Parliamentary Awards that celebr...

03/07/2020

South African Rapper Willy Cardiac Is a Global Star in the Making

Willy Cardiac may have just turned 19, but the rapper has been a breakout talent in South Africa for several years. And now the Pretoria-based teen has leveled ...

03/07/2020

India's Sanjeeta Bhattacharya Dabbles Freely Across Styles

Sanjeeta Bhattacharya may have studied overseas at Boston's famed Berklee College of Music, but the Delhi-based singer-songwriter is really a lifelong stude...

03/07/2020

New Spotify Premium Duo Subscription Plan Launches in 55 Markets

You love Today's Top Hits, yet your partner is obsessed with All Out 80s. So deciding who gets to play DJ at home or in the car is a constant battle. With S...

02/07/2020

In conversation with NEP, Grass Valley and Net Insight

What happens next with live broadcasting? We got together with Donald Begg from NEP UK, Boromy Ung from Grass Valley, Per Lindgren from Net Insight, Riikka Kop...

02/07/2020

The six tools to help you protect your service

As service providers and operators extend or migrate to IP environments, new challenges arise every day, notably from commercial pirates. And while they may app...

02/07/2020

The Focusrite Guide To Releasing Music: Part 1

Words: Chuck Fishman You've recorded a song. Or a few songs. Maybe it's a collection of songs - an album - now you're thinking about how to release...

02/07/2020

5 Piges viter avant de migrer vers un Cloud Public

Dans le contexte actuel, plusieurs sujets portent r flexion : le travail distance, la continuit op rationnelle ou lacc s aux contenus archiv s en libre-ser...

02/07/2020

Ericsson and Getinge partner to increase production of advanced ICU ventilators

While the majority of people who get sick from COVID-19 will not need hospital care, for the small percentage that do, advanced ICU ventilators or machines th...

02/07/2020

Ericsson 5G commercially live with MTN in South African cities

Ericsson was announced as an MTN South Africa vendor in November 2019, to deploy products and solutions spanning its radio access network (RAN) Ericsson Radio S...

02/07/2020

Sky Media to sell BT Sport advertising inventory

BT and Sky have agreed a new multi-year partnership that broadens and deepens their strong commercial relationship. Sky Media, the advertising sales arm of Sky,...

02/07/2020

Brightcove to Power Willie Nelson's Iconic 4th of July Picnic Celebration

Brightcove's live streaming technology continues to revolutionize the event industry through high-quality, immersive live virtual experiences BOSTON, July ...

02/07/2020

Chopin Institute Livestreams Recital Series with Blackmagic Design

Chopin Institute Livestreams Recital Series with Blackmagic Design posted: 02/07/2020 The Fryderyk Chopin Institute's annual summer recital program ha...

02/07/2020

Berlin Brandenburg Airport relies on IHSE KVM solution for control rooms

Berlin Brandenburg Airport relies on IHSE KVM solution for control rooms posted: 02/07/2020 In the new major international airport in Berlin-Brandenburg, KV...

02/07/2020

Video Europe Goes Back to its Roots

Video Europe Goes Back to its Roots posted: 02/07/2020 Video Europe, leading digital cinema, broadcast and edit hire company, has announced an operational...

02/07/2020

MCR and Video Europe Announce Strategic Partnership

MCR and Video Europe Announce Strategic Partnership posted: 02/07/2020 Matt Marner, Steve Green, Mike Ransome MCR Broadcast Hire and Video Europe Ltd tod...

02/07/2020

Enabling secure content collaboration for remote M&E workflows

David Phillips, principal architect, M&E solutions at Cloudian writes that having a secure, cost-effective storage solution that lets employees access tools, ap...

02/07/2020

OTT 2.0: understanding the importance of interactivity and engagement

Ian Sharpe, CEO of Promethean TV, writes that broadcasters can take action to make the most out of the changing landscape to engage customers, and build loyalty...

02/07/2020

Rugby League World Cup 2021, International Rugby League partner on broadcast production

RLWC2021 and the IRL said they will shortly issue an Invitation To Tender for a ...