Vizrt's Flexible Access Billing Model Allows Content Creators To Scale Use of Software Tools as Needed By Ken Kerschbaumer, Editorial Director
Tuesday, January 19, 2021 - 12:00 am
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Sports-production professionals and content creators increasingly look for more-flexible ways to spin tools up and down as needed, and Vizrt has responded with the launch of Flexible Access, which applies to five suites of services and tools and is priced from $1,795 per month.
Under Flexible Access, a recurring-billing model, five new Vizrt Solution Suites provide a new and simplified way for customers to adapt their content-production software tools and scale up and down to meet rapidly changing production needs. This offers Vizrt customers access to a rich ecosystem of software-defined visual storytelling tools to help realize business outcomes faster while avoiding the need for upfront, capital-intensive investments.
Flexible Access plans will be offered in the following Vizrt Solution Suites:
Vizrt Newsroom - browser-based tools for journalists, with support for newsroom-control systems and offering graphic templates
Vizrt Extended Reality XR - virtual-reality sets and AR graphics as well as 3D sports analysis
Vizrt Production Control - graphics, automation, and live software-based production tools
Vizrt Media Workflow - media-asset management and related workflows
Vizrt Channel Branding - multichannel playout and branding of content in real time
It's about being friction-free, explains Vizrt Global President Daniel Nergaard. It has elasticity to scale up, down, and across, adapting to customer needs.
Helping with that scalability will be three levels of packages: Essential, Premium, and Ultimate. According to Nergaard, the goal is a true partnership with clients, with Vizrt and the clients working as partners to solve challenges today and in the future.
It's a true partnership in the long run, and that is important, he explains. If someone invests in the Vizrt ecosystem, we want them to be confident that we are content-centric, software-driven, and IP-centric.
Dr. Andrew Cross, president, R&D, Vizrt Group, says that decreased advertising revenue in the broadcast and media advertising market will drive changes to content creation and distribution. FA is designed to make it easier for content creators and distributors to adapt to the need to serve content to a wide variety of outlets, such as streaming, OTT, and social media.
We don't want to give tools that the customer doesn't need and make them pick and choose and make compromises, he explains. We want them to be able to scale technology up if they can't build a multimillion-dollar facility.
Cross adds that the Vizrt Engine is still a core component and a critical ingredient of the suite.
The past 12 months have proven that the future of the industry will be software running on computers connected by networks, he says. We have believed that since the beginning, and it has never been clearer that that is the future.
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Vizrt's Flexible Access Billing Model Allows Content Creators To Scale Use of Software Tools as Needed By Ken Kerschbaumer, Editorial Director 
