Sony Pixel Power calrec Sony

Streaming Ahead with Synergy: Insights from Connected TV World Summit

20/03/2025

In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium content, and creative personalization are reshaping a new era of streaming entertainment.

I recently had the pleasure of attending the Connected TV World Summit (CTVWS) in London, where industry leaders gathered to discuss the future of TV and digital media. Natasha Matos-Hemingway, Chief Executive at Shahid (MBC Group), kicked off the event with a compelling presentation on Shahid's platform growth, boasting more than 3.9 million subscribers. She attributed their success to a seamless blend of a great product, exceptional content, and an efficient go-to-market (GTM) strategy. This set the stage for insightful discussions on what differentiates a premium streaming service, the types of content that resonate most, and the importance of bundled offerings.

Navigating the Plateau: Quality Over Quantity One of the standout discussions at the Summit revolved around data insights from Ampere Analysis, revealing that streaming service subscriptions have plateaued, with growth largely driven by previous subscribers returning to the service. This underscores the challenge of retaining users and reducing churn, especially given the often-substantive re-acquisition costs. While bundling and collaboration are trending topics, the real focus to successfully attract and retain audiences should be on the quality of these connections and the compatibility of the partner's long-term strategic roadmaps. Effective bundling means choosing partners that offer high-quality services and have aligned strategies, whereas bloated and incompatible bundles are often counterproductive. As Priya Dogra from SKY emphasized, great partnerships lead to better outcomes, engaged users, and stronger connections, fostering business scalability and growth.

These insights align with the approach NAGRAVISION has taken with OpenTV ENTera. We're dedicated to cultivating a partner ecosystem that seamlessly integrates with our streaming solution. By exclusively collaborating with partners who are fully committed to our specification, we tackle complex integration challenges and utilize the solution's full range of capabilities. Our mission extends beyond delivering a streaming service; we're dedicated to crafting a strategic roadmap for operators' success and our selected partnerships are a testament to this strategy. Our collaborations aren't just about offering extensive content options, but reflect our commitment to integrating diverse services, creating rich entertainment environments, and boosting our customer's operational efficiency.

Personalization and Sports: Key Drivers of Engagement Personalization remains a pivotal topic in shaping customer experiences, as highlighted by Matthew Hughes from EE. It was fascinating to hear that 80% of customers are more likely to engage with personalized services, which boosts viewing and loyalty by at least 30%. Personalization for EE begins with diverse content through strategic partnerships that encompasses both content and hardware.

The key is to create a layered experience, striking the right balance between investing in quality content and developing seamless, intuitive discovery methods. This involves rethinking how users experience entertainment and matching user viewing data with content and metadata to build a highly engaging environment. YouTube's success in connecting audiences with content owners and keeping users engaged beyond recommendations is a prime example.

At NAGRAVISION, we're leveraging our partnerships with industry leaders like XRoadMedia and SimplyTV to harness AI and metadata and develop highly personalized offers with OpenTV ENTera. It's not just about the content; it's about empowering audiences to feel in control of their own experience. Our focus on features like keyword searches, swim lanes, deep-linking, and localized metadata is crucial to create fully bespoke environments that can anticipate the audience's needs. As both content and user interfaces (UIs) become increasingly similar across platforms, creating better journeys based on a holistic understanding of viewing preferences is essential.

Perhaps unsurprisingly, on-demand and live sports offerings also emerged as a key topic, with data from OMDIA highlighting that UK sports fans generate £2 billion in video revenue annually. Half of these fans engage with sports content on social media and other digital platforms, and 30% are likely to pirate video content-1.5 times more than non-sports fans. These insights emphasize the importance of content security and anti-piracy measures, key hallmarks of NAGRAVISION's streaming security solution, to ensure that high-resolution experiences across multiple devices are delivered securely to legitimate subscribers.

Sports streaming faces important challenges like converting users beyond specific events, high content rights costs, technical issues, and managing live events. With OpenTV ENTera, NAGRAVISION prepares operators for high volumes of concurrent streams using multi-CDN technology, ensures low latency and enables interactive solutions to enhance the viewing experience.

Simplicity and Innovation: The Future of Streaming Ultimately the discussions at CTVWS highlighted that core to success in the world of digital entertainment are consumer offers that offer simplicity paired with a great user experience that provides frictionless access to content. This goes beyond traditional recommendations or non-curated bundles and focuses on the long-term strategy behind these choices. Pairing simplicity with innovation and collaboration is key. As Dan Simmons from Caretta Research emphasized, it all starts with UX. That's exactly why, at NAGRAVISION,
LINK: https://nagra.vision/newsroom/blog/streaming-ahead-with-synergy-insigh...
See more stories from nagra

Europe Stories

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

08/05/2025

Expected weak market dynamics weigh on business development in the first three months 2025

As expected, continued weak demand from key sales markets and declining economic...

08/05/2025

BBC announces Agatha Christie's Endless Night, adapted by Sarah Phelps

A new three-part series is coming to BBC iPlayer and BBC One (Image: The Christie Archive Trust) The BBC has announced Agatha Christie's Endless Night, a...

08/05/2025

VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela to Serve as Chairman

08 May 2025 VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...

08/05/2025

Will Mellor & Ralf Little return to U&Dave for more Will & Ralf Should Know Better

Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...

08/05/2025

TenneT Relies on Arvato Systems for Market Communications

TenneT relies on Arvato Systems for market communication Energy industry: Impressive market communication know-how and system integration expertise G tersloh...

08/05/2025

2025-05-08

When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...

08/05/2025

Joe Duffy hangs up his mic on Liveline as he confirms Retirement from RT after 37 Years

The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...

08/05/2025

RT reveals first look at comedy drama The Walsh Sisters, based on novels of Marian Keyes

RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...

07/05/2025

Experience a New Dimension of Music Discovery With More Controls and Enhanced Tools

Discovering music should feel effortless and fun. That's why Spotify continu...

07/05/2025

FOX Doubles Down on the Laughs Renewing Comedies Animal Control, Starring Joel McHale, and Going Dutch, Starring Denis Leary

FOX Doubles Down on the Laughs Renewing Comedies Animal Control, Starring Joel M...

07/05/2025

VEON's QazCode Signs MoU with Seekr to Develop AI-Powered Solutions to Drive Digital Growth

07 May 2025 VEON's QazCode Signs MoU with Seekr to Develop AI-Powered Solut...

07/05/2025

U&GOLD commissions feature-length documentary celebrating the life of Victoria Wood

UKTV has ordered a feature length documentary celebrating the life of Britain...

07/05/2025

Shaun the Sheep: The Beast of Mossy Bottom to join Sky Original film slate in 2026

Wednesday 7 May 2025 Shaun the Sheep fans are in for a baaaarilliant treat in 2...

07/05/2025

Rohde & Schwarz to highlight innovative broadcast technologies at CABSAT 2025

Rohde & Schwarz to highlight innovative broadcast technologies at CABSAT 2025 Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Br...

07/05/2025

MPTS. London. May 14-15, 2025

The Importance of Workflow Efficiencies in Post-Production Wednesday, 14 May 14:40 FilmLight sits down with Sam Lempp, head of business development for Nara, ...

07/05/2025

RT Announces Fergal O'Brien as new Business Correspondent

RT News is pleased to announce the appointment of RT journalist, Fergal O'Brien, as its new Business Correspondent. In his new role, Fergal will be repor...

06/05/2025

Spotify Amplifies Colombia's Booming Local Music Scene With Sbele a Eso' Initiative

In Colombia, music isn't just background noise-it's center stage. It'...

06/05/2025

La nueva apuesta de Spotify para destacar la msica local en Colombia: Sbele a Eso'

En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...

06/05/2025

Spotify Introduces Plays, a New Way To See What Content Is Resonating With Podcast Fans

At Spotify, we always seek ways to connect users with their next favorite podcas...

06/05/2025

In Mumbai, Our Public Affairs Chief, Dustee Jenkins, Spotlights the Role of Spotify in the Growth of India's Music Industry

Since Spotify's 2019 launch in India, the growth of the country's local ...

06/05/2025

Basilica of Our Lady of Aparecida Enhances Intercom Infrastructure with Clear-Com and...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

06/05/2025

Comscore Reports First Quarter 2025 Results

Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...

06/05/2025

KLA to perform live on RT Radio 1's Arena with exclusive preview of new album, Raise the Road

Live from Studio 1 at 7pm, Tuesday May 6 Iconic trad-fusion group K LA will be ...

06/05/2025

Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineers elevate their RF expertise

Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineer...

06/05/2025

IBM Accelerates Enterprise Gen AI Revolution with Hybrid Capabilities

LONDON, UK, May 6, 2025 /PRNewswire/ -- Today at the company s annual THINK event, IBM (NYSE: IBM) is unveiling new hybrid technologies that break down the long...

06/05/2025

2025-03-18

Apple today introduced Tap to Pay on iPhone in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia, and Switzerland, enabling millio...

06/05/2025

2025-05-06

Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and b...

06/05/2025

Tracks & Trails returns for a fresh new season

First episode airs this Friday at 8pm on RT One and RT Player with Doireann N Ghlac in presenting Guests include Barry Murphy, Brooke Scullion, Bryan Dobso...

05/05/2025

Loreen, Nemo, and More Reimagine Eurovision Anthems for Spotify Singles

As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...

05/05/2025

Closure of SGL Carbon production site in Lavradio

As part of the restructuring of its loss-making Carbon Fibers business unit, SGL Carbon has decided to close its production site in Lavradio (Portugal). Lavradi...

05/05/2025

Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Content Rankings to Programmatic Buying

Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...

02/05/2025

Following Landmark Court Ruling, Spotify Submits New App Update to Apple to Benefit U.S. Consumers

Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...

02/05/2025

Spotify and FC Barcelona Collab With Travis Scott on a Special Cactus Jack Shirt and Exclusive Concert

Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...

02/05/2025

Spotify Sparks UK Returns To Bring Together Advertisers and Creators

With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...

02/05/2025

IBM partners with Data Communications Company to Advance Great Britain's Smart Meter Network

Data Communications Company has announced its partnership with IBM to modernise ...

02/05/2025

Comscore at the 20th Annual Needham Technology, Media, & Consumer Conference

Comscore at the 20th Annual Needham Technology, Media, & Consumer Conference RESTON, Va., May 2 2025: Comscore (Nasdaq: SCOR), a trusted partner for planning, t...

02/05/2025

VEON to release 1Q25 trading update on May 15, 2025

02 May 2025 VEON to release 1Q25 trading update on May 15, 2025 Dubai, May 2, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms that t...

02/05/2025

2025-05-01

CUPERTINO, CALIFORNIA Apple today announced financial results for its fiscal 2025 second quarter ended March 29, 2025. The Company posted quarterly revenue of $...

02/05/2025

New RT Series Uncharted with Ray Goggins pushes well-known faces to their limits

Well-known faces pushed to their limits in Uncharted with Ray Goggins...

01/05/2025

Safety, media freedom and integrity top agenda for World Press Freedom Day

As Tanzania approaches a pivotal election year marked by both promise and concern over the impact of artificial intelligence (AI) on media, more than 300 journa...

01/05/2025

Best in Class' Touts the Anthems That Defined Student Listening in Celebration of This Year's 2025 College Graduates

After four years of lectures, study sessions, exams, and parties, college senior...

01/05/2025

DiGiCo Announces ATEC Pro as new distributor for Austria

Prochazka knows the power of relationships, so it has always been important to him that ATEC Pro be renowned for more than just supplying great equipment. Becom...

01/05/2025

Leinster v Northampton the highlight of another huge weekend of free-to-air sport across RT

Munster and Connacht Football Finals onThe Sunday Game Live Final two days of t...

01/05/2025

Putting the DPA 2017 to the voiceover test

Voice actor and producer Mark Yoshimoto Nemcoff shares his first impressions of the DPA 2017 Shotgun Microphone, from real-world auditions to side-by-side compa...

01/05/2025

Toto take DiGiCo Quantum 852 and Quantum 338 on world

With my previous console, Freeman recalls, I always had to run a Waves server for EQ and compression, but when I switched to DiGiCo, I found it was such an op...

01/05/2025

Brand new culinary showdown comes to RT Player

Stream all episodes ofLook Who's Hangry from April 29 An RT Player Original in partnership with Heinz...

01/05/2025

Tnaiste Simon Harris, Lottie Ryan and Boyzlife among guests on Friday's Late Late Show

Here is your host, Patrick Kielty! T naiste, Minister for Foreign Affairs and T...