
In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium content, and creative personalization are reshaping a new era of streaming entertainment.
I recently had the pleasure of attending the Connected TV World Summit (CTVWS) in London, where industry leaders gathered to discuss the future of TV and digital media. Natasha Matos-Hemingway, Chief Executive at Shahid (MBC Group), kicked off the event with a compelling presentation on Shahid's platform growth, boasting more than 3.9 million subscribers. She attributed their success to a seamless blend of a great product, exceptional content, and an efficient go-to-market (GTM) strategy. This set the stage for insightful discussions on what differentiates a premium streaming service, the types of content that resonate most, and the importance of bundled offerings.
Navigating the Plateau: Quality Over Quantity One of the standout discussions at the Summit revolved around data insights from Ampere Analysis, revealing that streaming service subscriptions have plateaued, with growth largely driven by previous subscribers returning to the service. This underscores the challenge of retaining users and reducing churn, especially given the often-substantive re-acquisition costs. While bundling and collaboration are trending topics, the real focus to successfully attract and retain audiences should be on the quality of these connections and the compatibility of the partner's long-term strategic roadmaps. Effective bundling means choosing partners that offer high-quality services and have aligned strategies, whereas bloated and incompatible bundles are often counterproductive. As Priya Dogra from SKY emphasized, great partnerships lead to better outcomes, engaged users, and stronger connections, fostering business scalability and growth.
These insights align with the approach NAGRAVISION has taken with OpenTV ENTera. We're dedicated to cultivating a partner ecosystem that seamlessly integrates with our streaming solution. By exclusively collaborating with partners who are fully committed to our specification, we tackle complex integration challenges and utilize the solution's full range of capabilities. Our mission extends beyond delivering a streaming service; we're dedicated to crafting a strategic roadmap for operators' success and our selected partnerships are a testament to this strategy. Our collaborations aren't just about offering extensive content options, but reflect our commitment to integrating diverse services, creating rich entertainment environments, and boosting our customer's operational efficiency.
Personalization and Sports: Key Drivers of Engagement Personalization remains a pivotal topic in shaping customer experiences, as highlighted by Matthew Hughes from EE. It was fascinating to hear that 80% of customers are more likely to engage with personalized services, which boosts viewing and loyalty by at least 30%. Personalization for EE begins with diverse content through strategic partnerships that encompasses both content and hardware.
The key is to create a layered experience, striking the right balance between investing in quality content and developing seamless, intuitive discovery methods. This involves rethinking how users experience entertainment and matching user viewing data with content and metadata to build a highly engaging environment. YouTube's success in connecting audiences with content owners and keeping users engaged beyond recommendations is a prime example.
At NAGRAVISION, we're leveraging our partnerships with industry leaders like XRoadMedia and SimplyTV to harness AI and metadata and develop highly personalized offers with OpenTV ENTera. It's not just about the content; it's about empowering audiences to feel in control of their own experience. Our focus on features like keyword searches, swim lanes, deep-linking, and localized metadata is crucial to create fully bespoke environments that can anticipate the audience's needs. As both content and user interfaces (UIs) become increasingly similar across platforms, creating better journeys based on a holistic understanding of viewing preferences is essential.
Perhaps unsurprisingly, on-demand and live sports offerings also emerged as a key topic, with data from OMDIA highlighting that UK sports fans generate £2 billion in video revenue annually. Half of these fans engage with sports content on social media and other digital platforms, and 30% are likely to pirate video content-1.5 times more than non-sports fans. These insights emphasize the importance of content security and anti-piracy measures, key hallmarks of NAGRAVISION's streaming security solution, to ensure that high-resolution experiences across multiple devices are delivered securely to legitimate subscribers.
Sports streaming faces important challenges like converting users beyond specific events, high content rights costs, technical issues, and managing live events. With OpenTV ENTera, NAGRAVISION prepares operators for high volumes of concurrent streams using multi-CDN technology, ensures low latency and enables interactive solutions to enhance the viewing experience.
Simplicity and Innovation: The Future of Streaming Ultimately the discussions at CTVWS highlighted that core to success in the world of digital entertainment are consumer offers that offer simplicity paired with a great user experience that provides frictionless access to content. This goes beyond traditional recommendations or non-curated bundles and focuses on the long-term strategy behind these choices. Pairing simplicity with innovation and collaboration is key. As Dan Simmons from Caretta Research emphasized, it all starts with UX. That's exactly why, at NAGRAVISION,
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
25/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...
25/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
25/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...
25/04/2025
25 Apr 2025
VEON Files its 2024 Annual Report on Form 20-F Dubai, April 25, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON' or the Compa...
25/04/2025
Friday 25 April 2025
Hot on the heels of the Irish Dancing World Championships ...
25/04/2025
Following last year's successful event, we're back at the Media Production and Technology Show (MPTS) in London this year. As before, we're looking ...
25/04/2025
Facebook
Twitter
LinkedIn
Enhancing Data Protection and Governance Service...
24/04/2025
Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...
24/04/2025
From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...
24/04/2025
The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...
24/04/2025
Century City, Calif. and Bilbao, Spain (July 8, 2024) - Ateliere Creative Technologies, a leading GenAI media software solutions company, and Agile Content, a l...
24/04/2025
Agile Content to Showcase Industry-Leading TV-as-a-Service Platform at IBC 2024
Bilbao, September 4th - Agile Content, a leading provider of Internet televisio...
24/04/2025
Boosting TVaaS in the German-speaking countries with expert integration and 24/7 local support
Bilbao/Wiesbaden, September 5th 2024 Agile Content and netorium...
24/04/2025
New partnership between Agile Content and GlobalDots promises to introduce automated multi-CDN solutions, optimizing content delivery and easing provider manage...
24/04/2025
Empowering operators with real-time content delivery optimization, improved video quality, and reliable end-to-end service visibility
Amsterdam, Netherlands, S...
24/04/2025
Agile Content joins forces with Convergenze to introduce a new platform in Italy, offering a wide range of premium content for all audiences.
Bilbao, September...
24/04/2025
Bilbao, October 10th 2024 - Agile Content, a global provider of PayTV end-to-end solutions, has received the Bronze EcoVadis Sustainability Rating. This ranking...
24/04/2025
Through this agreement, MASORANGE will incorporate new AGILE CONTENT technologies into its television service, enhancing customer experience with optimum servic...
24/04/2025
The company reports positive results in the third quarter, despite ending the first half of 2024 with an 8.8% decline in revenue and an 18.3% drop in EBITDA com...
24/04/2025
Agile Content joins forces with Tiscali to introduce a new platform in Italy, offering a wide range of premium content for all audiences.
Bilbao, November 26,...
24/04/2025
The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media.
The chosen tagline TVaaS your way enca...
24/04/2025
A Fully Managed Solution That Maximizes Revenue for North American Operators While Combining Traditional Cable TV and OTT Apps in one Single Interface.
Bilbao,...
24/04/2025
The Entertainment Hub is a fully integrated TV solution that represents a significant step in redefining the white-label TV business model for operators across ...
24/04/2025
Feature-Rich, Widely Deployed Android TV Devices Enable Seamless Transition to Fully Managed Pay-TV Services for Network Operators
NAB Show 2025, Las Vegas, A...
24/04/2025
Aix-en-Provence, France, San Diego, USA and Bilbao, Spain, March 27, 2025 - Verimatrix, (Euronext Paris: VMX), the leader in powering the modern connected world...
24/04/2025
VoIP quality monitoring takes off: R&S AVQA from Rohde & Schwarz now operational...
24/04/2025
Rohde & Schwarz receives VESA approval for DisplayPort testing solutions Rohde & Schwarz test solutions have been officially approved by the Video Electronics...
24/04/2025
FOX Unveils Its Summer 2025 Schedule, Featuring New and Returning Unscripted Ser...
24/04/2025
We're delighted to welcome Ambiga Ram to our Projects Team as a Project Manager.
With over 20 years of experience managing complex projects across internat...
24/04/2025
Episode one airs Sunday April 27th, 6.30pm on RT One and RT Player
Watch: Ke...
24/04/2025
Facebook
Twitter
LinkedIn
Order intake: 3.8 billion, down -25% (-27% on an organic basis1)
Sales: 5.0 billion, up 12.2% ( 9.9% on an organic basis)
A...
23/04/2025
In 2024, Thomson's Total Turnout project played a pivotal role in elevating ethical election reporting and strengthening journalist safety in Pakistan.
Wit...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
23/04/2025
In an email to RT staff today, RT Director-General, Kevin Backhurst confirmed that RT 's Voluntary Exit Programme (VEP) 2025 is open from today, Wednesday...
23/04/2025
RT will air live coverage on television, radio and online of the funeral of Pope Francis which takes place this Saturday, 26 April 2025.
Beginning at 8.30am o...
23/04/2025
Facebook
Twitter
LinkedIn
Enables Michelin to focus on development of its ...
23/04/2025
April 23 2025, 02:00 (PDT) Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025
Dolby and industry partners demonstrate robust momentum ...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
22/04/2025
Tuesday 22 April 2025
To view this content, please enable our use of cookies. T...
22/04/2025
Facebook
Twitter
LinkedIn
The Technologies for Existing and Future Main Ba...
21/04/2025
Fox Corporation Executives to Discuss Third Quarter Fiscal 2025 Financial Result...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
Big shout out for our Managing Director Simon Couchman who is running his 50th and final marathon ahead of his 50th birthday in fancy dress!
Simon hopes to ach...
17/04/2025
Festival programme promises a feast of drama, an action-packed fringe festival a...
17/04/2025
Facebook
Twitter
LinkedIn
Thursday, 17 April 2025 - The next step has now been taken in the Franco-German armaments project Main Ground Combat System (MGC...
17/04/2025
RT 's Ireland's Wild Islands wins Best Series at the 2025 International ...