Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola.
Directed by Passion's Sam Mason, and Creative Director Pete Candeland, the campaign is heavily influenced by the work of Norman Rockwell, Haddon Subdblom, and advertising campaigns from the 1930s & 1950s. Led by Passion's creative team, the partnership with MPC allowed the two companies to combine their resources, deftly translating this evocative style into a fully CG world with a contemporary twist. The spot opens on Santa Claus and his elves, hard at work preparing for his big ride on Christmas Eve. Santa however, takes a moment to convince the viewer to help him spread the spirit of Christmas to everyone through small acts of kindness.
Passion worked closely with MPC to bring the Directors' vision to life, housing Passion s modellers and previs artists under the roof of MPC's NYC studio during production to get the most out of the collaborative efforts. Together the two teams created a veritable deluge of assets for the final piece, including nearly 20 characters, seven environments, and hundreds of props.
The combined firepower of Passion and MPC was perfect for this project, allowing the companies to assemble the very best in each discipline. Noted MPC managing director Justin Lane. I've been eager to connect with the talented people at Passion over the last few years and this turned out to be the right opportunity to partner.
Director Sam Mason reflects on his favourite scene, that of Santa's workshop. There is really an unbelievable amount of detail in there, and we didn't stop adding until the last minute. Santo and Coca-Cola were really open to collaboration and letting our imaginations run wild.'
Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo
The Making of Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo
Credits:
Client: Coca-Cola Latin Business Unit
Agency: Santo
Producer: Leandro Sussman
General Creative Directors: Maximiliano Anselmo/ Sebastian Wilhelm/ Matias Ballada
Coca Cola Production Unit: La Verde Pro
Production Company: Passion NYC
Director: Sam Mason
CD: Pete Candeland Designer(s): Sam Mason, Pete Candeland, Stephanie Davidson, Gordon Waltho, Lindsay Meyer Berg, Painting Practice, Felicie Heymoz
Storyboard Artist(s): Paul Bonanno, Dennis Moran
Matte Paintings: Painting Practice
Modeling: Tom Cushwa, Mario Ucci, Mattias Bjurstrom, Ellie Bond, Ian Brown, Dan Fine, Sylvia Apostol, Han-Chin Lee
Previs: Josh Delaney
Editor: Maria Diakova
Producer: Eve Strickman
EP: Belinda Blacklock
VFX: MPC
Executive Producer: Justin Brukman
Head of Production: Derek Macleod-Veilleux
Senior Producer: John Skeffington
Head of CG: Vicky Osborn
Lighting Lead: Bill Dorais
Lighters: Jimmy San, Mike Marsek, Jeff Chavez, Kevin Lu, Chris Bernier, Susie Hong
Animation Lead: Graeme Revell
Animators: Jacob Fradkin, Ross Scroble, Ty Coyle
Lead Compositor: Mikael Pettersson
Compositors: Sang Lee, Jonathan McKee
Rigging Lead: Andres Weber
Riggers: Lukas Wadya, Mike Amleuxen, Kate Kirby-O'Connel
Texture Artist: Emma Taylor
CG Modelers: Ajai Verghese John, Anbarasu Elangovan, Kunal Sarkar, Sumesh Chammancher, Bibin Balan P
CG Texturing Artists: Inigo Vimal Roy, Raju Ganesh S.
Telecine: MPC
Colorist: Adrian Seery
Sound Design: Q Department
Mix: Heard City
About MPC:
MPC is a creative studio.
We craft spectacular visual experiences in any space, on any screen.
We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.
Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.
Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.
MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.
MPC is a Technicolor company.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola.
