Paion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo

Working via Argentine agency Santo, Passion Pictures NYC partnered with MPC NY to spread the gift of holiday cheer in an all-new campaign for Coca-Cola.

Directed by Passion's Sam Mason, and Creative Director Pete Candeland, the campaign is heavily influenced by the work of Norman Rockwell, Haddon Subdblom, and advertising campaigns from the 1930s & 1950s. Led by Passion's creative team, the partnership with MPC allowed the two companies to combine their resources, deftly translating this evocative style into a fully CG world with a contemporary twist. The spot opens on Santa Claus and his elves, hard at work preparing for his big ride on Christmas Eve. Santa however, takes a moment to convince the viewer to help him spread the spirit of Christmas to everyone through small acts of kindness.

Passion worked closely with MPC to bring the Directors' vision to life, housing Passion s modellers and previs artists under the roof of MPC's NYC studio during production to get the most out of the collaborative efforts. Together the two teams created a veritable deluge of assets for the final piece, including nearly 20 characters, seven environments, and hundreds of props.

The combined firepower of Passion and MPC was perfect for this project, allowing the companies to assemble the very best in each discipline. Noted MPC managing director Justin Lane. I've been eager to connect with the talented people at Passion over the last few years and this turned out to be the right opportunity to partner.

Director Sam Mason reflects on his favourite scene, that of Santa's workshop. There is really an unbelievable amount of detail in there, and we didn't stop adding until the last minute. Santo and Coca-Cola were really open to collaboration and letting our imaginations run wild.'

Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo

The Making of Passion Pictures NYC and MPC Recreate Christmas Past for Coca Cola, via Santo

Credits:

Client: Coca-Cola Latin Business Unit

Agency: Santo

Producer: Leandro Sussman

General Creative Directors: Maximiliano Anselmo/ Sebastian Wilhelm/ Matias Ballada

Coca Cola Production Unit: La Verde Pro

Production Company: Passion NYC

Director: Sam Mason

CD: Pete Candeland Designer(s): Sam Mason, Pete Candeland, Stephanie Davidson, Gordon Waltho, Lindsay Meyer Berg, Painting Practice, Felicie Heymoz

Storyboard Artist(s): Paul Bonanno, Dennis Moran

Matte Paintings: Painting Practice

Modeling: Tom Cushwa, Mario Ucci, Mattias Bjurstrom, Ellie Bond, Ian Brown, Dan Fine, Sylvia Apostol, Han-Chin Lee

Previs: Josh Delaney

Editor: Maria Diakova

Producer: Eve Strickman

EP: Belinda Blacklock

VFX: MPC

Executive Producer: Justin Brukman

Head of Production: Derek Macleod-Veilleux

Senior Producer: John Skeffington

Head of CG: Vicky Osborn

Lighting Lead: Bill Dorais

Lighters: Jimmy San, Mike Marsek, Jeff Chavez, Kevin Lu, Chris Bernier, Susie Hong

Animation Lead: Graeme Revell

Animators: Jacob Fradkin, Ross Scroble, Ty Coyle

Lead Compositor: Mikael Pettersson

Compositors: Sang Lee, Jonathan McKee

Rigging Lead: Andres Weber

Riggers: Lukas Wadya, Mike Amleuxen, Kate Kirby-O'Connel

Texture Artist: Emma Taylor

CG Modelers: Ajai Verghese John, Anbarasu Elangovan, Kunal Sarkar, Sumesh Chammancher, Bibin Balan P

CG Texturing Artists: Inigo Vimal Roy, Raju Ganesh S.

Telecine: MPC

Colorist: Adrian Seery

Sound Design: Q Department

Mix: Heard City

About MPC:

MPC is a creative studio.

We craft spectacular visual experiences in any space, on any screen.

We have been one of the global leaders in VFX for over 25 years, with industry-leading facilities in London, Vancouver, Los Angeles, New York and Bangalore.

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as the Harry Potter franchise, Pirates of the Caribbean: On Stranger Tides, Prometheus and Life of Pi, and famous advertising campaigns for brands such as Evian, Cadbury, Sony, Coca Cola and John Lewis.

Our broad range of skill-sets provide a multitude of creative solutions, including concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital and experiential production, colour grading for advertising and any combination of these services.

MPC is the sum of the parts: creative partners and a range of creative solutions harnessed through a dedication to collaboration. It all comes together in our enthusiastic and talented people, working every day to be a part of creating some of the best and most inspirational work in the industry.

MPC is a Technicolor company.

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