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Discover Digital acquires majority stake of EFX Productions --
Wed, 26 Jul 2017 10:15
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On-demand solutions specialist, Discover Digital, has acquired a 74% stake in
technical service and TV production company EFX Productions, expanding Discover
Digital s full-service production, broadcasting and streaming capabilities.
Stephen Watson, managing director of Discover Digital, says the acquisition enhances
Discover Digital s own production capacity. Now we are able to film and produce
events, live stream across multiple channels, handle all the post-production
highlights, near-live clippings and short-from clips, manage advertising and graphics,
and archive and monetise the content. We are very excited that we can now offer
total turnkey production solutions. This also expands the potential for us to develop
more of our own original productions for our digital entertainment on-demand service,
DEOD, and its multiple niche sports channels and news service, shares Watson.
EFX Productions, a local company, has been in the television industry for over 10
years, working with staging companies, transmission service providers and creative
directors to film and produce coverage of sporting events and concerts, as well as TV
series and documentaries. Its facilities include a high-definition outside broadcast
(OB) van and flight case solutions for event recordings and outside broadcasts.
Watson says EFX Productions is a highly professional and reliable production company
that uses innovative and streamlined processes to offer services more cost-effectively.
Because EFX is an entrepreneurial business, just like Discover Digital, we see a good
cultural fit between the two companies, says Watson.
We have worked with EFX through our involvement in the SuperGP championship
over the past four years. They stood out for us in that they were always able to
produce great quality content in highly pressured environments, at an affordable
price. For niche sports and school sports that do not have big production budgets and
are looking at live streaming and video on demand (VOD) as a channel to get their
content out to fans, production costs are always a big inhibitor. Discover Digital is
focused on providing services for niche sports, schools and varsity sports that want to
live-stream events, potentially moving through to curating that content and giving
them a platform on DEOD or on their own VOD applications.
We are also doing more and more work with individual sports entities who want their
own branded VOD services, where we create their dedicated applications and they
curate their own content. We have the ability to deliver all the VOD technology
applications, and by acquiring a stake in EFX, we now have the ability to provide
production solutions too, Watson adds.
Under the partnership, EFX Productions CC will become EFX Productions Pty Ltd.
headed by its founder, Brendan Marsay. Discover Digital will invest in additional
equipment for the EFX business, which will now also have an expanded service
offering, including enhanced VOD and streaming platforms.
Marsay expands: Partnering with Discover Digital was the next logical step in the
evolution of EFX Productions. As an entrepreneur and business owner, I find there are
not enough hours in the day to grow past a certain point. Discover Digital came on
board with a wealth of business management experience, and has the resources to
effectively administrate and guide the company s growth.
EFX is also able to fulfill a role in Discover Digital s business model, which would have
otherwise been an expensive out-cost. More importantly, the owners of both
businesses share a combined vision, and I am excited about the future prospects for
both of us, Marsay concludes.
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