Discover Digital acquires majority stake of EFX Productions

--

Discover Digital acquires majority stake of EFX Productions --

Wed, 26 Jul 2017 10:15

--

On-demand solutions specialist, Discover Digital, has acquired a 74% stake in

technical service and TV production company EFX Productions, expanding Discover

Digital s full-service production, broadcasting and streaming capabilities.

Stephen Watson, managing director of Discover Digital, says the acquisition enhances

Discover Digital s own production capacity. Now we are able to film and produce

events, live stream across multiple channels, handle all the post-production

highlights, near-live clippings and short-from clips, manage advertising and graphics,

and archive and monetise the content. We are very excited that we can now offer

total turnkey production solutions. This also expands the potential for us to develop

more of our own original productions for our digital entertainment on-demand service,

DEOD, and its multiple niche sports channels and news service, shares Watson.

EFX Productions, a local company, has been in the television industry for over 10

years, working with staging companies, transmission service providers and creative

directors to film and produce coverage of sporting events and concerts, as well as TV

series and documentaries. Its facilities include a high-definition outside broadcast

(OB) van and flight case solutions for event recordings and outside broadcasts.

Watson says EFX Productions is a highly professional and reliable production company

that uses innovative and streamlined processes to offer services more cost-effectively.

Because EFX is an entrepreneurial business, just like Discover Digital, we see a good

cultural fit between the two companies, says Watson.

We have worked with EFX through our involvement in the SuperGP championship

over the past four years. They stood out for us in that they were always able to

produce great quality content in highly pressured environments, at an affordable

price. For niche sports and school sports that do not have big production budgets and

are looking at live streaming and video on demand (VOD) as a channel to get their

content out to fans, production costs are always a big inhibitor. Discover Digital is

focused on providing services for niche sports, schools and varsity sports that want to

live-stream events, potentially moving through to curating that content and giving

them a platform on DEOD or on their own VOD applications.

We are also doing more and more work with individual sports entities who want their

own branded VOD services, where we create their dedicated applications and they

curate their own content. We have the ability to deliver all the VOD technology

applications, and by acquiring a stake in EFX, we now have the ability to provide

production solutions too, Watson adds.

Under the partnership, EFX Productions CC will become EFX Productions Pty Ltd.

headed by its founder, Brendan Marsay. Discover Digital will invest in additional

equipment for the EFX business, which will now also have an expanded service

offering, including enhanced VOD and streaming platforms.

Marsay expands: Partnering with Discover Digital was the next logical step in the

evolution of EFX Productions. As an entrepreneur and business owner, I find there are

not enough hours in the day to grow past a certain point. Discover Digital came on

board with a wealth of business management experience, and has the resources to

effectively administrate and guide the company s growth.

EFX is also able to fulfill a role in Discover Digital s business model, which would have

otherwise been an expensive out-cost. More importantly, the owners of both

businesses share a combined vision, and I am excited about the future prospects for

both of us, Marsay concludes.

Related Articles

Discover Digital s VOD service now a Sun International loyalty programme rewardSun International is partnering with South Africa-based VOD solutions provider, Discover Digital, to revolutionise its MVG loyalty programme reward offering...

Read more...



-- --

-- --

-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus

LINK:	http://www.screenafrica.com/page/news/business/1663234-Discover-Digita...
	See more stories from screenafrica

Most recent headlines