In a world where storytelling reigns, Crooked Letter Films' visual narratives have made lasting impressions for brands like Columbia Records, Refinery 29 and H&M.
Based in New York, the one-stop shop conceptualizes, executes and delivers compelling digital stories for a range of clients, guiding each project from beginning to end. When Brooklyn Bicycle Co. recently approached Crooked Letter Films with the opportunity to create a promo for its website, company founder Gabriel Gomez set the bar high, electing to shoot the film in ProRes with an AJA CION production camera.
Were in a day and age where anyone with a DSLR can call themselves a filmmaker, so weve recently started upping the ante for projects by working in higher resolutions and less-compressed formats, like ProRes, explained Gomez. For this project in particular, we wanted to create a branded piece that felt more like a short film, and CION definitely helped us give the piece that high-end cinematic feel we were going for.
Paying homage to Brooklyn and highlighting Brooklyn Bicycle Co.s commitment to the community, the 90-secon spot follows three local bikers along their daily routes through the city, showcasing iconic landmarks and close-ups of their bikes. Prior to starting production, Gomez and Cinematographer Benjamin Garst compiled an extensive shot list to capture all three subjects in one day. While a majority of the shots required a tripod, several of the action shots called for handheld.
We shot all over with CION, often out of the back of a van, so having CIONs top handle for run and gun helped things move along quicker; it was wonderful, Gomez shared. I loved how light, small and accessible CION was; we could capture what we needed without being overwhelmed by excess cords, monitors and buttons.
Garst added, The simplicity of CIONs settings is great, and the menus are divided up intelligently. Id never used CION before, but the learning curve was quick, and its menu was easy to navigate, even in a variety of shooting environments.
With CIONs PL mount, Gomez and Garst branched out into new glass territories, opting to use a combination of Cooke 18-100 T3.1 and Cooke 25-250 T3.7 Cine PL lenses. Having set CION at ISO 320 with extended gamma and flat settings, they captured 700GB of ProRes 444 and ProRes 422 footage, which armed them with a plethora of creative options in post. The combination of the Extended 1 Gamma mode with flat color correction in ProRes 444 was great for getting a lot of dynamic range; that allowed us to get a lot out of the color in post, said Garst.
Using CIONs AJA Pak media, Crooked Letter Films team transferred ProRes footage into Adobe Premiere Pro CC for post, where they stylized the look of each shot. Pak media is great in that you load it up, and there is one clean folder with QuickTime files that you can just drop on your hard drive; it saves a lot of time, expressed Gomez. We also had many layers of color information from CION to work with, so we were able to easily adjust the highlights and manipulate the footage without screwing up any of the original color information during grading.
The available color information proved particularly important for the closing shot of the Brooklyn Bridge. Gomez concluded, That last shot is big, wide and closes the piece, so it was crucial we get it right. Given the pretty bleak, overcast shooting conditions that day, we thought it might prove a challenge, but CION provided such an amazing amount of infinite color detail that we were able to turn a gray and blown out shot in reality into a picturesque sunrise shot with purple and orange washes, and even bring back the clouds.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
In a world where storytelling reigns, Crooked Letter Films' visual narratives have made lasting impressions for brands like Columbia Records, Refinery 29 and H&M. 
