
(23/10/2013) The Winter and Summer Olympics are not only a chance for world records to be broken, but also offer a global platform for sports that otherwise rarely make the mainstream' headlines.
But all of these niche sports, from wrestling to tae kwon-do have active, established sporting calendars including World Championships, World Cup events and international tours. If promoted correctly, these events can harness spectators whose interest has been piqued and convert them into longterm, active fans. The challenge is how to maximize event broadcasts, whilst working within tight budget constraints.
Hit The Roof is a Swiss video production consultancy, which specializes in exactly this. We know that not every sport has the budget of Formula 1 or the UK's Premier League, so we work with sporting bodies to build reliable flyaway kits for live production, that stand up to grueling touring schedules and produce high quality, engaging footage ready for national and pan region sports broadcasters, explains C dric Roger, director, Hit the Roof.
A dedicated team accompanies the kit on every stop of the tour, bringing consistency in content and technical expertise. When we're on the road, we're incognito as part of the sport's production team, continues C dric. It's a tough, but exciting role, and it means there's no need to constantly rebrief in terms of shots that are required.
While each flyaway kit is tailored for the particular sport, Blackmagic Design's routers, monitoring and capture solutions play a central role in the production workflow for all of the kits. This includes the Blackmagic Design Smart Videohub router, HyperDeck Studio Pro for capture and Blackmagic SmartView for high quality monitoring in the field. The crew works closely with Blackmagic reseller Visuals' Geneva team to select the right products to build their kits.
As well as being very compact and affordable, the amount of features and ease of use of products such as the Blackmagic SmartView and Videohub has meant that we can reduce the manpower required to support these tours, whilst maintaining a very credible and solid broadcast quality product for our clients.
Broadcasting the World Archery Federation
A notable success is the World Archery Tour, which includes World Cup events in Shanghai, Turkey, Columbia, Paris and Poland, junior competitions and the World Championships, held in Turkey in September 2013.
Hit the Roof has worked alongside the World Archery Federation for six years. From the outset, the aim was to produce content that would make a great TV event. Developing a robust and credible kit was essential as the tour's events last from March through to November, in a range of regions and impressive settings, designed to showcase the sport in spectacular locations, such as Trocadero's Garden in Paris.
Broadcast ready content
The flight case had to be able to support live HD broadcasting of qualifying and final rounds, as well as provide footage for 26 minute highlight programs. The content went to national and pan regional broadcasters such as Eurosport, Setanta Asia and Fox Sports, as well as being live streamed on the Federation's website, explains C dric. We had an eight camera set up shooting in HD, with a Blackmagic HyperDeck Studio Pro, recording in ProRes to capture the volume of footage we needed. The HyperDeck really functions as the backbone of the kit, as the dual SSD slots mean we can record continuously, which is critical for a sport such as archery, where there are lots of competitors shooting in quick succession.
We also included the SmartView Duo, which has two independent 8 inch screens, to give us high quality SDI monitoring and good, clean images from the live footage. As a router, we use the Smart Videohub, which has a built-in control panel, so we can route the various inputs and outputs with a push of a button.
The Hit the Roof crew is responsible for producing ready for broadcast footage, including added value content such as graphics, openers and downstream commentary. The team also provides all cabling and connections, with more than 2500m of cabling used for the archery tour, together with a large number of Blackmagic Design's Mini Converters HD-SDI, to support whatever set up each broadcaster has onsite.
Budget is always a key factor when devising the kits, but the Blackmagic products ensure that the quality of footage we produce can stand up against coverage being broadcast from other sports, concluded C dric. A great recent example was on Eurosport, where in between F1 qualifying rounds, it showed an hour of the Archery finals from Paris. The production budgets will have been worlds apart, but viewers wouldn't have noticed the difference. That is testament to what can be done with choosing the right products to showcase your sport.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...