Haivision Enables Multi-Vendor Cloud Workflows for Broadcast and Announces SRT Hub Partner Program and Software Development Kit

Avid, Cinegy, Haivision, LightFlow, Microsoft, Telestream, and Wowza Media Systems to demonstrate integrated cloud broadcast workflows at IBC 2019

MONTREAL, CANADA September 9, 2019 Haivision, a leader in video streaming solutions, today announced the SRT Hub Partner Program and the availability of the SRT Hub Software Development Kit (SDK). Haivision SRT Hub is an intelligent low latency media routing service built on Microsoft Azure that connects edge devices and systems with cloud resources regardless of geographic location. With SRT Hub, broadcasters can take advantage of best-in-class multi-vendor cloud products to build out customized media contribution, production, distribution, and delivery workflows.

The SRT Hub Partner Program, supporting third party vendor integration with the newly available SRT Hub SDK, provides a framework to develop input, output, and processing modules, called Hublets, that can extend the capabilities of SRT Hub. Initial SRT Hub integrations with products from Avid, Cinegy, Haivision, LightFlow, Microsoft, Telestream, and Wowza Media Systems will be demonstrated at the IBC 2019 conference. With SRT Hub, global media workflows connecting vendors and spanning multiple Azure datacenters and broadcast services can be defined, orchestrated, and launched within minutes.

With Haivision SRT Hub, we're creating an ecosystem that gives broadcasters a highly reliable, ultra low latency cloud-based workflow to send their content throughout their connected broadcast systems, said Peter Maag, CMO, Haivision. We're bringing some of the leading systems together to make these workflows more efficient and we're looking forward to developing new broadcast workflows for the future.

The broadcast cloud requires seamless low latency connections to and from edge devices and amongst the leading cloud-based broadcast solutions, said Bob De Haven, General Manager, Worldwide Media & Communications at Microsoft Corp. With SRT Hub on Microsoft Azure, Haivision is helping bring together an open ecosystem of partners so customers can more easily build world-class media contribution, live routing, and delivery workflows.

At IBC, Avid is showing a tech preview with Haivision SRT Hub to demonstrate how broadcasters can leverage a highly reliable, ultra-low latency cloud-based and on-premise workflow for getting their content into Avid MediaCentral , from anywhere in the world, said Raymond Thompson, Director of Product Marketing for Avid. The combination of SRT Hub and MediaCentral is redefining how broadcasters cover the most important breaking news and sports events and can be the first to get content on traditional and digital platforms.

Wowza is excited to announce the Wowza Hublet for SRT Hub at IBC, powering high-quality, low-latency streaming from any location to any device, anywhere. The Wowza Hublet for SRT Hub was built from the ground up to work seamlessly and quickly with Wowza's industry-leading streaming solutions, said Barry Owen, Wowza VP of Solutions Engineering. Our media and entertainment customers are excited to leverage cost-effective, high-quality, highly-reliable streaming to CDNs, private networks, and syndicated delivery to social media platforms.

At IBC we are introducing LightFlow's second SRT Hublet. We continue to enable the LightFlow Suite within Haivision SRT Hub, where customers are able to create live video streams with a three second glass-to-glass latency, from broadcast contribution to massive delivery over the Internet with optimal multi-codec dynamic ABR ladders. Additionally, publishers can now benefit from a multi-CDN strategy based on advanced business rules and real-time QoE analytics, said Miguel Serrano, CEO at LightFlow, an Epic Labs company. The possibilities of the whole SRT Hub ecosystem are endless and we are excited to help video publishers to redefine and create more flexible and versatile workflows .

At the IBC 2019 conference in Amsterdam, September 13-18, see demonstrations of intelligent cloud media routing with SRT Hub at the following stands:

Avid: Hall 7 - 7.B55

Cinegy: Hall 7 - 7.A01

LightFlow: Hall 14 - 14.A05

Haivision: Hall 14 - 14.G27

Microsoft: Hall 1 - 1.C27

SRT Open Source Showcase: Sunday, September 15, G Corridor, room G104

Telestream: Hall 7 - 7.C14

Wowza Media Systems: Hall 14 - 14.E08

For vendors who wish to learn more about integrating their products with SRT Hub, there will be an informative presentation, SRT Hub Technical Overview, on Sunday, September 15 at 13:30 in G Corridor, Room G104. Advanced registration is required.

The SRT Hub SDK is now available from Haivision and will shortly be published and freely distributed on Github. For more information on the SRT Hub Partner program, visit haivision.com/srthub-partner-ecosystem/.

About Haivision

Haivision is the leader in live video streaming technologies, providing more than 25,000 organizations globally with video solutions that help them stream broadcast-quality, low-latency video from anywhere. Founded in 2004, Haivision is a profitable, privately held company with headquarters in Montreal and Chicago, and regional offices located throughout the Americas, Europe, and Asia. To help solve the world's most difficult video streaming challenges, Haivision open sourced its award winning SRT low latency video streaming protocol in 2017 and founded the SRT Alliance, which now has over 250 industry leading companies supporting this new standard. Awarded an Emmy for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision is also recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte's Technology Fast 500. Learn more at haivision.com.

LINK:	https://www.haivision.com/about/press-releases/haivision-enables-multi...
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