Avid, Cinegy, Haivision, LightFlow, Microsoft, Telestream, and Wowza Media Systems to demonstrate integrated cloud broadcast workflows at IBC 2019
MONTREAL, CANADA September 9, 2019 Haivision, a leader in video streaming solutions, today announced the SRT Hub Partner Program and the availability of the SRT Hub Software Development Kit (SDK). Haivision SRT Hub is an intelligent low latency media routing service built on Microsoft Azure that connects edge devices and systems with cloud resources regardless of geographic location. With SRT Hub, broadcasters can take advantage of best-in-class multi-vendor cloud products to build out customized media contribution, production, distribution, and delivery workflows.
The SRT Hub Partner Program, supporting third party vendor integration with the newly available SRT Hub SDK, provides a framework to develop input, output, and processing modules, called Hublets, that can extend the capabilities of SRT Hub. Initial SRT Hub integrations with products from Avid, Cinegy, Haivision, LightFlow, Microsoft, Telestream, and Wowza Media Systems will be demonstrated at the IBC 2019 conference. With SRT Hub, global media workflows connecting vendors and spanning multiple Azure datacenters and broadcast services can be defined, orchestrated, and launched within minutes.
With Haivision SRT Hub, we're creating an ecosystem that gives broadcasters a highly reliable, ultra low latency cloud-based workflow to send their content throughout their connected broadcast systems, said Peter Maag, CMO, Haivision. We're bringing some of the leading systems together to make these workflows more efficient and we're looking forward to developing new broadcast workflows for the future.
The broadcast cloud requires seamless low latency connections to and from edge devices and amongst the leading cloud-based broadcast solutions, said Bob De Haven, General Manager, Worldwide Media & Communications at Microsoft Corp. With SRT Hub on Microsoft Azure, Haivision is helping bring together an open ecosystem of partners so customers can more easily build world-class media contribution, live routing, and delivery workflows.
At IBC, Avid is showing a tech preview with Haivision SRT Hub to demonstrate how broadcasters can leverage a highly reliable, ultra-low latency cloud-based and on-premise workflow for getting their content into Avid MediaCentral , from anywhere in the world, said Raymond Thompson, Director of Product Marketing for Avid. The combination of SRT Hub and MediaCentral is redefining how broadcasters cover the most important breaking news and sports events and can be the first to get content on traditional and digital platforms.
Wowza is excited to announce the Wowza Hublet for SRT Hub at IBC, powering high-quality, low-latency streaming from any location to any device, anywhere. The Wowza Hublet for SRT Hub was built from the ground up to work seamlessly and quickly with Wowza's industry-leading streaming solutions, said Barry Owen, Wowza VP of Solutions Engineering. Our media and entertainment customers are excited to leverage cost-effective, high-quality, highly-reliable streaming to CDNs, private networks, and syndicated delivery to social media platforms.
At IBC we are introducing LightFlow's second SRT Hublet. We continue to enable the LightFlow Suite within Haivision SRT Hub, where customers are able to create live video streams with a three second glass-to-glass latency, from broadcast contribution to massive delivery over the Internet with optimal multi-codec dynamic ABR ladders. Additionally, publishers can now benefit from a multi-CDN strategy based on advanced business rules and real-time QoE analytics, said Miguel Serrano, CEO at LightFlow, an Epic Labs company. The possibilities of the whole SRT Hub ecosystem are endless and we are excited to help video publishers to redefine and create more flexible and versatile workflows .
At the IBC 2019 conference in Amsterdam, September 13-18, see demonstrations of intelligent cloud media routing with SRT Hub at the following stands:
Avid: Hall 7 - 7.B55
Cinegy: Hall 7 - 7.A01
LightFlow: Hall 14 - 14.A05
Haivision: Hall 14 - 14.G27
Microsoft: Hall 1 - 1.C27
SRT Open Source Showcase: Sunday, September 15, G Corridor, room G104
Telestream: Hall 7 - 7.C14
Wowza Media Systems: Hall 14 - 14.E08
For vendors who wish to learn more about integrating their products with SRT Hub, there will be an informative presentation, SRT Hub Technical Overview, on Sunday, September 15 at 13:30 in G Corridor, Room G104. Advanced registration is required.
The SRT Hub SDK is now available from Haivision and will shortly be published and freely distributed on Github. For more information on the SRT Hub Partner program, visit haivision.com/srthub-partner-ecosystem/.
About Haivision
Haivision is the leader in live video streaming technologies, providing more than 25,000 organizations globally with video solutions that help them stream broadcast-quality, low-latency video from anywhere. Founded in 2004, Haivision is a profitable, privately held company with headquarters in Montreal and Chicago, and regional offices located throughout the Americas, Europe, and Asia. To help solve the world's most difficult video streaming challenges, Haivision open sourced its award winning SRT low latency video streaming protocol in 2017 and founded the SRT Alliance, which now has over 250 industry leading companies supporting this new standard. Awarded an Emmy for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision is also recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte's Technology Fast 500. Learn more at haivision.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Avid, Cinegy, Haivision, LightFlow, Microsoft, Telestream, and Wowza Media Systems to demonstrate integrated cloud broadcast workflows at IBC 2019
