Sony Pixel Power calrec Sony

Cisco Announces Intent to Acquire Socio Labs to Power the Future

12/05/2021

News Summary:

Socio Labs' modern event technology platform will advance Cisco's vision to deliver inclusive experiences during in-person, virtual and hybrid events.

Socio Labs will expand Webex offerings with capabilities that include live streaming, sponsorship, participant networking and advanced analytics, along with continuous attendee engagement before, during and after events.

Together with Webex, Socio Labs and recently acquired audience engagement technology from Slido will enable Cisco Webex to deliver the industry's most comprehensive hybrid event management solution.

San Jose, Calif. - May 12, 2021 - Cisco (NASDAQ: CSCO) today announced the intent to acquire privately-held, U.S.-based Socio Labs, a modern event technology platform that provides event organizers with everything they need to successfully host in-person, virtual or hybrid events of any size and format. Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. The solution will enable live streaming, sponsorship, networking and advanced analytics, along with continuous engagement before, during and after events - as well as Webex features like polling, Q&A, chat and real-time translation.

The pandemic has permanently changed events. Almost overnight, event planners adopted a virtual-only format. As recovery continues and in-person events gradually resume, the hybrid event model-a combination of in-person and virtual - is emerging as the new norm.

The future of events, like the future of work, will be hybrid, said Jeetu Patel, senior vice president and general manager of Cisco Security and Collaboration. With that comes increased complexity of creating inclusive experiences, and meaningful and measurable interactions for both virtual and in-person attendees. Socio Labs offers Webex powerful technology to provide customers with an unparalleled hybrid event management solution to engage participants whether they join in person or virtually.

As part of Cisco Webex's vision to deliver inclusive, engaging and intelligent meeting and event experiences, the acquisition of Socio Labs complements Cisco's recent acquisition of Slido, an industry-leading audience engagement tool, which together will create a comprehensive, cost-effective and easy-to-use event management solution that spans the following best-of-breed event capabilities - all through a single portal:

Webex's cutting-edge virtual meeting innovations like background noise removal and speech enhancement, gesture recognition, immersive share, real-time translation, customized stage layouts and more;

Slido's audience engagement capabilities such as polling, trivia, Q&A and gamification, which make virtual meetings and events more interactive and effective; and

Socio Labs' hybrid event technology platform that manages the full lifecycle of large-scale virtual, in-person and hybrid events - from registration to post-event analytics.

We are delighted to join the Cisco Webex portfolio to continue our common goal of enabling seamless, personalized hybrid events of all sizes, said Yarkin Sakucoglu, Socio Labs co-founder and CEO. Teaming up with Cisco gives us an amazing opportunity to apply our technology and expertise at an outstanding scale. We look forward to finding new ways to support the recovery and transition of the events industry.

Key Facts:

The acquisition is expected to close in Cisco's Q4 fiscal year 2021. Subject to customary closing conditions and required regulatory approvals.

Upon completion of the acquisition, the Socio Labs team will join the Webex Customer Experience team led by Omar Tawakol, vice president and general manager, reporting into the Security & Collaboration Group led by Jeetu Patel, senior vice president and general manager.

Cisco Collaboration is trusted by 95 percent of the Fortune 500.

Additional Resources:

Read the blog from Javed Khan, senior vice president and general manager of Cisco Collaboration.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Network and follow us on Twitter at @Cisco.

About Cisco Webex

Webex is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events, customer experience solutions like contact center and purpose-built collaboration devices. At Webex, we start with people and their experiences first. This focus on delivering inclusive collaboration experiences fuels our innovation, which leverages AI and Machine Learning, to remove the barriers of geography, language, personality and familiarity with technology. Our solutions are underpinned with security and privacy by design. We work with the world's leading business and productivity apps - delivered through a single application and interface. Learn more at webex.com.

Forward-Looking Statements

This press release may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the acquisition enabling the expansion of Webex offerings, the expected benefits to Cisco and its customers from completing the acquisition, and plans regarding Socio Labs, Inc. personnel. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due a variety of factors, including, among other things, that conditions to the closing of the transaction may not be satisfied, the potential impact on
LINK: https://newsroom.cisco.com/press-release-content?type=webcontent&artic...
See more stories from cisco

North America Stories

09/09/2026

Dalet Promotes Brian Doheny to CEO

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Studio Technologies Expands StudioComm Monitoring With In...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...

09/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...

09/09/2026

NUGEN Audio Leads the Dialog Intelligibility Conversation...

NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...

09/09/2026

Trusted Partner Network Launches Fix It or Risk It to Hel...

Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks Industry-Wide Campaign Launches at IBC2...

09/09/2026

FCC to Vote on Opening Up Spectrum for Satellite, IoT

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

83 percent of UK advertisers are using AI but speed and n...

AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...

09/09/2026

Pixitmedia by DataCore to showcase cloud and connected pr...

IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...

09/09/2026

Net Insight Showcases Open Live Media for Controlled Live...

Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...

09/09/2026

Net Insight and DMC expand repeatable remote production m...

Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...

09/09/2026

Amagi to Showcase Four AI-Native Innovations Built to Pow...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...

09/09/2026

Limecraft Brings Connected Automated and Intelligent Medi...

Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...

09/09/2026

Telestream Advances Practical AI from Content Understandi...

Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...

09/09/2026

Dalet Appoints Brian Doheny as Chief Executive Officer

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....

09/09/2026

LiveU Offers Starlink for News and Sports Broadcast as Cl...

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

FCC May Ramp Up Regulation of How Broadcasters Cover Polls

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Avid to Demo New Avid Content Core Features at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Wisycom Showcases Latest Innovations at IBC 2026

Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...

09/09/2026

VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...

AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...

09/09/2026

Sony Electronics Introduces Its First Fisheye Zoom G Lens

Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...

09/09/2026

Blackmagic Design Announces DaVinci Resolve 21.1

Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...

09/09/2026

Cuez Integrates AI into a Unified Broadcast Production Workflow

Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...

09/09/2026

NVIDIA Brings Real-Time AI to Broadcast, Sports and Global Streaming at IBC

At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Mo-Sys completes reorganisation strengthens management te...

Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...

08/09/2026

Aicox and TAG Video Systems power monitoring and multivie...

New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...

08/09/2026

Asharq migrates extended channel line-up to Pebble playou...

Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...

08/09/2026

Techex Extends its Lead in Software Defined Live Video at...

Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...

08/09/2026

Bitmovin and Ad Insertion Platform Power First Active Dep...

Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...