Amazon Fashion Launches Amazon Fashion Studio Sessions
Students from leading NYC-based fashion, photography and design programs will compete for the chance to create Amazon Fashions next on-site editorial
NEW YORK--(BUSINESS WIRE)--Oct. 17, 2013-- Amazon Fashion has announced the launch of Amazon Fashion Studio Sessions, a creative challenge designed to foster and celebrate emerging talent in the fashion industry. On Saturday, October 19, 2013, the challenge will task students from leading undergraduate fashion and design programs in New York City to produce a compelling image for Amazon Fashion's Fall 2013 on-site editorial, using its new 40,000-square-foot fashion photography studio in Williamsburg.
Four participating schools - Fashion Institute of Technology, Parsons The New School for Design, Pratt Institute, and The School of Visual Arts - will each send two teams of five students (one focused on womenswear, and the other on menswear) to compete in the day-long contest that challenges the selected students to conceptualize, style, and shoot a compelling editorial image in line with the Amazon Fashion brand. The cross-functional teams are composed of students with experience in graphic design, fashion photography, styling, editing, and art direction. Each team will work in its own dedicated photography bay and will be granted access to the studio's state-of-the-art equipment, wardrobe, props, models, and hair and make-up services. The Amazon Fashion creative in-house team will be on hand to provide guidance throughout the day as the students work to complete their image.
A panel of industry experts will vote to select two winning teams - one for the best womenswear image, and one for the best menswear image - based on criteria including creativity, wardrobe styling, layout and composition, photography, art direction and set design, and editing.
The judging panel includes ready-to-wear designer Steven Alan; editor-in-chief of Lucky Magazine, Eva Chen; fashion industry consultant Julie Gilhart; Council of Fashion Designers of America (CFDA) chief executive officer, Steven Kolb; womenswear designer Derek Lam; creative director of VICE Magazine, Annette Lamothe-Ramos; chief creative officer of Amazon Fashion, Dennis Leggett; co-founder of Art Commerce, Jim Moffat; men's fashion director of T: The New York Times Style Magazine, Bruce Pask; co-founder and creative director of Milk, Mazdack Rassi; womenswear designer Tracy Reese; photography director of Vogue, Ivan Shaw; and model Elettra Wiedemann.
The winning teams' images will be featured on Amazon.com/Fashion. A total of $100,000 will be awarded: each winning team will receive $25,000 for their work and an additional $25,000 for their school. The winning teams will also receive a mentoring session with Cathy Beaudoin, President of Amazon Fashion; Steven Kolb, CEO of the CFDA; and Andrew Rosen, founder and president of Theory.
We're thrilled to celebrate the opening of our Williamsburg fashion photography studio with an exciting challenge that gives these exceptional students a chance to demonstrate their creativity and technical skills in front of leaders in the field. Through Amazon Fashion Studio Sessions, our hope is that the students' work will inspire other aspiring creative professionals and our millions of fashion customers across the country, said Cathy Beaudoin, president of Amazon Fashion.
As the fashion industry continues to grow, so too does the need for professional experience for students pursuing careers in the field. I think Amazon Fashion Studio Sessions is an incredible opportunity for young talent to understand the creative challenges fashion businesses face every day, demonstrate their skills and ingenuity, and receive first-hand feedback from accomplished industry authorities. I couldn't be happier to be a part of this initiative, said Steven Kolb, CEO of the CFDA.
For official rules, please visit www.amazon.com/studiosessionscontest.
About Amazon Fashion
Amazon Fashion, a fast-growing division of Seattle-based Amazon.com, Inc. (NASDAQ:AMZN), is a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories from a wide range of iconic, designer, contemporary, and classic brands. Amazon Fashion aims to reinvent the online fashion shopping experience and to support Amazon.com's corporate mission to be the Earth's most customer-centric company, where customers can find and discover anything they might want to buy online. In true Amazon style, trying things on-and sending them back-is easy with free shipping and free returns on eligible items.
At Amazon Fashion, we carry the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe, including must-have denim from Hudson Jeans, True Religion, and Seven for All Mankind. Amazon Fashion also has one of the largest selections of shoes for the whole family, from designer to athletic, including favorite brands like Kate Spade New York, Steve Madden, Cole Haan, Adidas, Timberland, and so many more. Amazon Fashion also carries a vast array of handbags, jewelry, and must-have accessories-as well as an impressive watch selection, including GUCCI, Ferragamo, and Versace.
From tried-and-true heritage brands like Levi's, Lucky Brand, and Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy, Steven Alan, and Tracy Reese, Amazon Fashion offers options for just about everyone. Amazon Fashion also provides how-to-wear-it ideas and style inspiration to make shopping that much easier and more enjoyable. Amazon Fashion editorials highlight the latest trends and newest arrivals, while designer spotlights and other special content take you behind the scenes with industry tastemakers.
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Amazon Fashion Launches Amazon Fashion Studio Sessions 
