Whitman Illuminates Hot Wheels Spots with BB&S Lighting Innovations

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Tristan Whitman plays with toys. A specialist in tabletop cinematography, the LA-based filmmaker/USC professor is often called upon by top toymakers to make their action cars and figures grab the attention of young viewers. Unlike setups that require big crews, tabletop shooting is a more solitary endeavor, requiring a focused skillset including concentration, patience and resourceful use of tools.

With fewer people on set, following the new safety protocols amid the Covid-19 outbreak is just a minor inconvenience. Case in point, a recent campaign working with Moustache Productions and The Good Kind of Crazy Ad agency for Mattel's steadfastly popular 52-year old Hot Wheels toy racecar line. Whitman had ample experience around the track before.

BBIt's a balance he explains, with the goal to make the cars look big and in your face, while still keeping viewers aware that the stars of the show are indeed small toys. We often go right next to the car and shoot wide so the car looks bigger which creates whole set of technicalities. Much of the work is shot with high-speed cameras like the Phantom he used for this campaign, and attention to the details is vital. For miniatures you have to highlight things like the bumper or the grill and yet hold the blacks of the tires while reading what's written on the wheels. It's about putting a light where needed in dark areas so you can pop little pieces of the car.

LA-based Whitman had been eyeing new lighting tools and the 2020 campaign presented the perfect opportunity to try them out. Known for producing a powerful dimmable concise beam, the BB&S hand-size Compact Beamlight (CBL) along with Lightbridge CRLS C-Reflectors seemed a natural combo for two of the challenges he often faces. Although CRLS ranges in sizes up to 100x100cm, for his miniature set Tristan chose a 7x7cm C-Reflector in Diffusion 4 Superwhite and matched it with a daylight CBL.

He shot with a Phantom and RED Dragon mainly equipped with a probe-style lens. I needed a small and compact fixture that output a hard edge while shooting 1000fps. No other LEDs are as hard and punchy.

Catching the light while the cars race through loops and dark shoots has always been a challenge. The tiniest CBL let me eliminate dark shadows we often have to deal with on the tracks. Shooting from 120 to 190 fps, they were the only source that really dug into dark shoots and deep tracks. And there was no flicker!

Another tool he made use of was the Pipeline Reporter kit. They fit the linear Pipeline right under the probe-style lens and it was ready when they needed to add accents and precise fill lights on the small cars. We shined it on the bumper of a mini car, so you could see the small details on the front.

To get an edge light throughout, Whitman tried the BB&S Force 7 LED LEKO and he was pleasantly surprised. When the Force 7 projects it is clean. With other LEKOs you can see the colors of light mixing as they leave the lens, but this one is pure daylight. And it is nice and hard. Yet, after a full day I touched the back of the Force 7 and it wasn't hot at all.

For more information about BB&S Lighting in North and South America visit www.bbslighting.com or in Europe, Africa and Asia visit: www.brothers-sons.dk

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