Vertical Horizon: A 9:16 Social Video Content Production Masterclass

Vertical Horizon: A 9:16 Social Video Content Production Masterclass Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical video By Will Strauss, SVG Europe

Friday, June 21, 2024 - 7:23 am

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Traditionalists furrow their brows at video in a vertical format. There's no denying, however, that as more video consumption goes mobile and social media platforms fortify their position as a default delivery method for viewers, posting content in a 9:16 configuration is essential.

In this exclusive panel discussion, producers and agencies showcase their work and share best practices in producing live and on-demand content for mobile: outlining what works, and what doesn't, and providing the secret to ensuring broadcasters and Generation TikTok' alike are engaged.

This discussion includes:

Tim Stott, HBS, Executive Producer Digital

Katie Matthews, Little Dot Sport, Partnerships Director

Alexander M lders, Sky Sport, Director of Concepts & Performance

This session was hosted at SVG Europe's Create Share Engage event in London on May 23 and was moderated by Will Strauss, Editor, SVG Europe.

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LINK:	https://www.sportsvideo.org/2024/06/21/vertical-horizon-a-916-social-v...
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