BRW Filmland Los Angeles Matew Pollock Brings the Sexy Back To Garbage Removal For Hefty

BRW Filmland Los Angeles director Matthew Pollock discovers the sensual side of trash with a cast of hunky garbage men in the new :30 The Ultimate Garbage Men for Hefty out of Havas Worldwide Chicago. Following his viral hit, Gay Men Will Marry Your Boyfriends, Pollock delivers a spot that features a host of brawny sanitation workers, sprinkled with a less-than-lean, but charming cohort, to appeal to the female population with a straightforward and steamy demonstration of Hefty's new Ultimate garbage bag.

Click HERE to see the spot.

The Ultimate Garbage Men opens on a trio of hunky garbage men sensually beginning their removal routine, flirtatiously noting to camera, Good morning. I've been waiting for this all week. The Ultimate bags are so, ultimate. The enticing delivery does not skip a beat as a much plumper colleague rounds out the quartet of sexy trash collectors, confidently winking at the camera with the utmost charm and finesse. As the men continue to hail the Hefty bag's praises, we cut to a kitchen interior, where the rubbish romantics are personally installing the Hefty Ultimate as a woman gapes at their every move. The spot closes with the Hefty Ultimate garbage bag along with the super and voiceover concluding, It's all you need in one bag.

About BRW FILMLAND Los Angeles

BRW FILMLAND Los Angeles is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW FILMLAND Los Angeles has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi and Executive Producer Peter Trucco can be contacted through http://www.brwusa.com.

Credits:

Client: Hefty

Title: The Ultimate Garbage Men :30

Agency: Havas Worldwide Chicago

Chief Creative Officer, President: Jason Peterson

Creative Director: Ecole Weinstein

Art Director: Cam Giblin

Copywriter: Tom Houser

Executive Producer: David Evans

Producer: Joe Tipre

Business Manager: Bonnie Hamilton

Account Director: Vicky Runyon

Senior Account Executive: Lindsey Cohen

Assistant Account Executive: Christina Banuelos

Production Company: BRW FILMLAND Los Angeles

Director: Matthew Pollock

Executive Producer: Peter Trucco

DP: John Lindley

Art Director: Danielle Clemenza

Editorial: Beast Chicago

Editorial Executive Producer: Pater Hullinger

Editorial Producer: Kendall Fash

Editors: Jim Ulbrich, Sean Berringer

Assistant Editor: Mark Sheridan

Mixer: Todd Bee

VFX: Method Studios, Chicago

VFX Producer: Erica Hilbart

Color: Company3, Chicago

Music: Duotone Audio Group

Music Executive Producer: David Leinheardt

Music Producer: Lissa Farquhar

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LINK:	http://news.creativecow.net/story/874252...
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