
community
Dec 17, 2018
Throughout every year, the team at GoPro gets to work with our friends over at Videomaker Magazine - ensuring they have a chance to put our products through the paces so they can share their impressions with their readers. We see them in-person at tradeshows and when we do big launch events. We correspond regularly on email. We are big fans of the work they do to empower their audience with encouragement, inspiration and information about the tools that enable them to go out and make videos.
Videomaker's HQ is in Chico, California, placing them at the doorstep of one of the worst wildfires in history, affecting the entire team and leaving a significant portion of displaced. We invited Videomaker to share their story with us, with words, with footage they were able to capture from fire zone, and with information on how we can all support their recovery.
Words By Sean Berry of Videomaker
This extra-long fire season has left Northern California devastated. The Camp Fire burned through Butte County and destroyed the entire town of Paradise. Evacuees have been displaced and the road to recovery will be long and hard.
The Camp Fire is officially the deadliest and most destructive wildfire in California's history. It ignited November 8th, 2018, and wasn't fully contained until November 25th. In its nearly three week lifespan, the fire killed 85 people and destroyed almost 14,000 homes, leaving the entire community of Paradise displaced all across Butte County, California, and - for some - the country.
Paradise was a peaceful and beautiful town before the fire; there was no better name for such a place. After the fire, the tranquil town is almost unrecognizable. Videomaker, a magazine media company which focuses on video technology and technique, is located only 15 minutes from Paradise. They went to Paradise before the evacuations were lifted with a few GoPros to document the destruction:
The footage is hard to watch knowing what the town used to be. During the time of our shoot, many Paradise residents had not yet confirmed whether their homes had survived the fire. The evacuation orders are now being lifted in phases, but many are still unable to return. Unfortunately, even after all evacuation orders are lifted, much of the community will still be left homeless with nowhere to go.
360 video offers a unique perspective
It's no surprise that the Camp Fire has attracted the attention of both local and national media outlets. Professional and amateur journalists alike have done their best to record the devastation of the fire using everything from cell phones to camcorders to drones and even law enforcement body cams. All over the web, photos and videos document the destruction and recovery efforts and animated graphics give context to statistics about the fire.
But despite this extensive documentation, nothing can convey the emotional impact of this historic fire quite as well as immersive 360-degree video. 360 video gives viewers the ability to look around the scene and focus on specific areas of interest, making it especially well-suited communicating the deep and lasting impact the Camp Fire has had on the town of Paradise. We hope this perspective will emphasize the community's urgent and on-going need for assistance.
The fire may be out, but the crisis has just begun
The Camp Fire has left a huge housing crisis for Butte County and surrounding areas in its wake. 14,000 homes were destroyed in the fire, leaving tens of thousands homeless. Officials have declared a state of emergency in their homeless shelters, and federal funding is needed to help temporarily house the evacuees.
Butte County already had a homeless problem before the fire with about a homeless population of around 2,000 prior to the fire, with half of them not using the emergency shelters and transitional housing. That's according to a report by the Butte Countywide Homeless Continuum of Care. Now, the number of homeless has skyrocketed.
Jennifer Griggs, the Continuum of Care coordinator, said that after the fire not only did all of that vacancy rate get swooped up right away but now it's even more of a challenge to find any type of housing for anybody, regardless of their housing status prior.
Simply put, there's just not enough housing in Butte County to house the Paradise evacuees. The number of people seeking housing in the county has greatly increased since the fire and it seems nearly impossible to find options. Many have had to camp in make-shift campsites around the county, one of those places being a Walmart parking lot in the nearby town of Chico. FEMA is helping put evacuees into hotels and giving out money out for rental housing, but there's simply nothing out there to rent.
Its a heartbreaking situation that currently has no clear answer.
A long road to recovery
There are efforts to rebuild the town of Paradise, but it will undoubtedly take years. But many of the residents can't imagine living anywhere else, but there are some that are wary to return because of the high fire danger of the area. The question on many people's minds is whether or not it's safe to rebuild in Paradise - not to mention the trauma and healing process that prevents many residents from wanting to rebuild.
California has been stricken by severe drought for years. More frequent and more powerful wildfires have become the norm in the state. Nevertheless, there are ways to rebuild Paradise will make the town much safer and resistant to fire. More escape routes can be built, fuel breaks can be made and buildings can be created with more fire-resistant materials and design features.
A quarter of Videomaker's staff was displaced by the fire, and many lost their homes. They've set up a fundraising effort to support their staff and former staf
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
13/07/2026
Adds new intelligent Mix Assistant feature
With their product range now featuring numerous processors across two distinct line-ups, the M-Series and T-Serie...
13/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
13/07/2026
Popular sustain effect overhauled
Latvia-based innovators Gamechanger Audio have just launched a new and improved version of their popular sustainer unit. B...
13/07/2026
Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS
13 July, 2026
Media releases
Norway v England attracted a Total TV reach of 3.7 mil...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Composer and Producer Andy Dollerson has built a career by blending his electroacoustic training with hands on production work for independent artists and filmm...
13/07/2026
The next release of the widely used video player VLC 3.0.24 will incorporate full support for RIST, including main profile and some support for advanced profile...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Providing sound reinforcement for a live televised casting show ranks among the most demanding tasks in event technology: the house sound and the broadcast feed...
13/07/2026
Committed to its fans first guiding principle, the genre-defying Savannah Bananas baseball team has placed Calrec at the heart of its growing broadcast story. A...
13/07/2026
At IBC2026, Intinor will demonstrate its latest developments and present a practical path for broadcasters transitioning to IP workflows. The showcase focuses o...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Celebrating Two Decades of ICG and League Football Education This year marks 20 years of working with League Football Education (LFE) the charity responsible ...
13/07/2026
Silver for Arvato Systems at the 2026 Service Provider Award
Award in the AI as a Service Provider category recognizes AI expertise and innovative strength
...
13/07/2026
RT News is pleased to announce the appointment of Joe Mag Raollaigh as the new Managing Editor of Nuacht, the Irish Language News and Current Affairs service a...
12/07/2026
Offers six-channels and built-in effects
Korg's latest release introduces a new analogue mixer that's been designed to act as a hub for live electro...
12/07/2026
COW Jobs: Video Production Specialist, Indie Game - Remote
Brie Clayton July 12, 2026
0 Comments
Video Production Specialist (Indie Game)
May 29, 20...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
11/07/2026
Promises a vividness and depth rarely found in software
Switzerland-based Handcrafted Audio's latest creation is an interesting hybrid instrument that...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...