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Globo confirma su apertura a nuevos negocios y su compromiso con el desarrollo del mercado audiovisual latinoamericano

10/07/2018

En panel de Natpe Budapest, Ricardo Pereira, director de Globo en Portugal, cont c mo la empresa obtuvo resultados en colaboraci n con productoras y canales en Brasil e y en el extranjero.

Una mayor inversi n en series y coproducciones es un camino sin retorno para la atracci n de nuevas oportunidades de negocios a los productores de Am rica Latina, seg n el director de Globo en Portugal, Ricardo Pereira. El ejecutivo particip en el debate The Current Advantages of Latin America: Discussion and Networking , en Natpe Budapest, que tambi n cont con actores clave de la industria de producci n de contenidos en la regi n, que es un centro creativo de ficci n y entretenimiento y re ne la dramaturgia en diferentes formatos.

En la charla, Ricardo destac la experiencia y la capacidad de creaci n y producci n de los Estudios Globo, en R o de Janeiro, polo art stico e inteligencia de los nuevos modelos de entretenimiento que la empresa viene desarrollando en los ltimos a os. Uno de ellos se refleja en el trabajo en colaboraci n con productoras independientes en el mercado brasile o o con empresas y productoras del mercado internacional. Estas coproducciones mueven el mercado, colaboran en el desarrollo de un entorno creativo y aumentan la relevancia internacional de producciones latinoamericanas.

Ricardo Pereira llam la atenci n sobre la importancia de la Casa de los Guionistas (Casa dos Roteiristas), un espacio colaborativo de desarrollo de proyectos de series y miniseries para los mercados brasile o e internacional, en diferentes plataformas, con guiones triling es (portugu s, ingl s y espa ol), fruto del fortalecimiento de los pilares estrat gicos de Globo para ofrecer un contenido m s relevante y de calidad: talento, creatividad e innovaci n.

El director tambi n coment el potencial de la evoluci n de las producciones y la diversificaci n de los formatos en Am rica Latina, incluyendo las telenovelas que forman parte de la cultura de entretenimiento de la regi n. En Brasil, las telenovelas son l deres de audiencia porque son parte de los h bitos de consumo de la gente. Un ejemplo reciente es O Outro Lado do Para so' que lleg a su fin con un alcance promedio de 62 millones de televidentes. Al mismo tiempo, tenemos las series y miniseries, que producimos desde hace d cadas, como Carceleros', Bajo Presi n' y Justicia', con gran xito de audiencia y de cr tica; y que est n ganando premios y nuevos mercados , dijo.

Junto a Ricardo Pereira, participaron en el panel Xavier Aristimu o, vicepresidente de licencias Latam en HBO; Paloma Garc a, ejecutiva de ventas internacionales de Caracol; Melissa Pillow, ejecutiva de ventas internacionales de TV Azteca; y Esperanza Garay, CEO de Mega Global Entertainment. El panel fue moderado por Rodrigo Cantisano, de Prensario Internacional.
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=687...
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