En panel de Natpe Budapest, Ricardo Pereira, director de Globo en Portugal, cont c mo la empresa obtuvo resultados en colaboraci n con productoras y canales en Brasil e y en el extranjero.
Una mayor inversi n en series y coproducciones es un camino sin retorno para la atracci n de nuevas oportunidades de negocios a los productores de Am rica Latina, seg n el director de Globo en Portugal, Ricardo Pereira. El ejecutivo particip en el debate The Current Advantages of Latin America: Discussion and Networking , en Natpe Budapest, que tambi n cont con actores clave de la industria de producci n de contenidos en la regi n, que es un centro creativo de ficci n y entretenimiento y re ne la dramaturgia en diferentes formatos.
En la charla, Ricardo destac la experiencia y la capacidad de creaci n y producci n de los Estudios Globo, en R o de Janeiro, polo art stico e inteligencia de los nuevos modelos de entretenimiento que la empresa viene desarrollando en los ltimos a os. Uno de ellos se refleja en el trabajo en colaboraci n con productoras independientes en el mercado brasile o o con empresas y productoras del mercado internacional. Estas coproducciones mueven el mercado, colaboran en el desarrollo de un entorno creativo y aumentan la relevancia internacional de producciones latinoamericanas.
Ricardo Pereira llam la atenci n sobre la importancia de la Casa de los Guionistas (Casa dos Roteiristas), un espacio colaborativo de desarrollo de proyectos de series y miniseries para los mercados brasile o e internacional, en diferentes plataformas, con guiones triling es (portugu s, ingl s y espa ol), fruto del fortalecimiento de los pilares estrat gicos de Globo para ofrecer un contenido m s relevante y de calidad: talento, creatividad e innovaci n.
El director tambi n coment el potencial de la evoluci n de las producciones y la diversificaci n de los formatos en Am rica Latina, incluyendo las telenovelas que forman parte de la cultura de entretenimiento de la regi n. En Brasil, las telenovelas son l deres de audiencia porque son parte de los h bitos de consumo de la gente. Un ejemplo reciente es O Outro Lado do Para so' que lleg a su fin con un alcance promedio de 62 millones de televidentes. Al mismo tiempo, tenemos las series y miniseries, que producimos desde hace d cadas, como Carceleros', Bajo Presi n' y Justicia', con gran xito de audiencia y de cr tica; y que est n ganando premios y nuevos mercados , dijo.
Junto a Ricardo Pereira, participaron en el panel Xavier Aristimu o, vicepresidente de licencias Latam en HBO; Paloma Garc a, ejecutiva de ventas internacionales de Caracol; Melissa Pillow, ejecutiva de ventas internacionales de TV Azteca; y Esperanza Garay, CEO de Mega Global Entertainment. El panel fue moderado por Rodrigo Cantisano, de Prensario Internacional.
Asia, Australia & Oceanic Stories
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
01/04/2025
01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June
Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...
31/03/2025
Ready, set, Party Time!' SBS News empowers young voters with a new politica...
28/03/2025
Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...
28/03/2025
SBS delivers Federal Election news to Australians in over 60 languages
28 March, 2025
Media releases
As Australia heads to the polls on 3 May, Australia...
26/03/2025
The Secret DNA of Us premieres 17 April
20 March, 2025
Media releases
Family secrets, royal relationships and hidden histories revealed What would you disc...
24/03/2025
ABS further Strengthens Leadership Team with Appointment of Matthieu Boutrolle a...
19/03/2025
NITV and Cricket Australia elevate First Nations sport with National Indigenous ...
19/03/2025
Yumi Stynes wants older women to be SEEN' as SBS podcast returns
19 March, 2025
Media releases
Feminist icon Yumi Stynes shines a spotlight on trailbl...
En panel de Natpe Budapest, Ricardo Pereira, director de Globo en Portugal, cont c mo la empresa obtuvo resultados en colaboraci n con productoras y canales en Brasil e y en el extranjero.
