Nickelodeon Signs Deal with Dance Moms JoJo Siwa

Nickelodeon said it signed an overall talent deal with JoJo Siwa, the 13-year-old singer and dancer best know from her stint on Lifetimes Dance Moms.

The deal, announced during Nicks upfront presentation to ad buyers in New York Thursday, gives the network the opportunity to work with Siwa on consumer products, original programming, social media, live events and music.

Nick has greenlit a docu-style special giving viewers an inside look at Siwas life. Production begins in the spring and the special is scheduled to premiere this summer on Nick.

Related: Henry Danger Gets Animated in New Series for Nickelodeon

A line of consumer products is already being developed, and the network is talking with potential merchandising and promotional partners.

JoJos an entrepreneur, her family is everything to her and she is happy just being a kid, said Shelly Sumpter Gillyard, executive VP of talent, music and events at Nickelodeon. We have watched JoJos career as a real breakout talent and knew when we met with her that our audience would welcome her as part of the Nickelodeon family.

Siwa will appear on Nickelodeons 2017 Kids Choice Awards on March 11, where she is nominated in the Favorite Viral Music Artist category.

Related: Nickelodeon Greenlights Lip Sync Battle Spinoff

She is also set to appear in Nickelodeons Sizzling Summer Camp Special and on Nicks series School of Rock, as part of a multi-episode story arc airing later this year.

LINK:	http://www.broadcastingcable.com/news/currency/nickelodeon-signs-deal-...
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