TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and why technology is key to the companys growth
By Jenny Priestley
Published: December 10, 2024 Updated: December 11, 2024
TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and why technology is key to the company's growth
target=_blank title=Share on LinkedIn class=share-linkedin> TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and why technology is key to the company's growth
https://www.tvbeurope.com/business/people/i-have-a-passion-not-only-for-tech-but-building-long-term-success-peter-bellamy-join title=Share via Email class=share-email>
Sports and entertainment technology provider Deltatre has announced the appointment of Peter Bellamy as the company's new chief revenue officer.
Bellamy has previously held leadership roles at BSkyB, NeuLion, Saffron Digital, and Endeavor Streaming (Endeavor/IMG), and he has extensive experience across media rights, production, digital consultancy, and the deployment of large-scale consumer-facing digital experiences, said Deltatre.
Speaking to TVBEurope about his appointment, Bellamy said he was impressed by Deltatre's clarity of strategy and the ambition of further growing the company's footprint. I also knew Deltatre well due to directly competing with them and I knew that [it] had a very large surface area of products and services, not just pure-play OTT, but a full digital ecosystem offering. I found this very compelling as I think it is so important for sports, media, and entertainment businesses to be able to deliver fully integrated digital experiences.
Deltatre has recently gone through a very significant investment in its tech (tens of millions) to further productise the offerings - this now means we are delivering cost-effective streaming and digital services for Deltatre's traditional base of large tier 1 deployments (still a big focus for the business), but also smaller sports, media, and entertainment properties, added Bellamy.
Asked what he will bring to the company, Bellamy said he has a deep understanding of not just OTT but wider media deployments at a large scale. I have a passion for not just tech, but actually building long term success with clients, and I put a strong emphasis on understanding their KPIs and building a support structure to help them reach essential growth goals, he explained.
I love working across the business - between commercial, technology, operations, product etc. I have a deep appreciation for the internal machinery of businesses in this space and thrive on helping to optimise how we operate and offer value to clients.
Deltatre is looking to become an extension of its customers' digital team, said Bellamy, which will enable the company to further develop engagements in full-service partnerships. We already have a platform that scales with clients and are proud that we offer a level of sophistication that means they won't need to migrate to a new stack as they grow.
Like many companies, Deltatre is busy looking at how artificial intelligence can help deliver value by streamlining workflows, enhancing personalisation, providing insights and improving discoverability. We're also developing new ways to make our quality digital and streaming content experiences even more interactive with richer data overlays and live engagement features, revealed Bellamy.
Every tech initiative at Deltatre is focused on perfecting the technology that helps content providers build healthy, profitable businesses. This includes driving down costs by leveraging an architecture that provides common features and capabilities at an attractive price, while still enabling customisation and offering a seriously high-quality solution.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
05/06/2026
RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin
Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and why technology is key to the companys growth
