Sony Pixel Power calrec Sony

AI Can Be Leveraged to Simplify, Enhance STT Services

01/07/2020

AI Can Be Leveraged to Simplify, Enhance STT Services

Author:Guy Finley Artificial intelligence (AI) can be used by media and entertainment companies to simplify and enhance all of their subtitling, translation and transcription (STT) services in the cloud, according to M&E technology firm Digital Nirvana.

Digital Nirvana's Russell Wise, SVP of sales and marketing, and Ed Hauber, its business development manager, used the June 24 webinar Leveraging AI for Speed & Efficiency in M&E STT to detail how Trance - the company's enterprise-level, cloud-based closed captioning and translation solution - can simplify the process, as a managed or self-service STT tool.

Bloomberg, Turner and other major media organizations are already using the plug-and-play, AI-powered offering to produce captions at record speed, improving productivity by 50% and more, according to Digital Nirvana. The workflow can be used across the industry, with media, post and caption service providers all able to take advantage.

Trance is a cloud-based, enterprise-level Software-as-a-Service (SaaS) platform that is used to generate automated transcripts, to create closed captions, to translate those captions into alternate languages and also to export captioned files in all known industry-supported formats, Hauber pointed out.

Trance is also fully web-based, he noted, adding: It's accessible via a LAN, WAN or even a basic Internet connection. As an enterprise tool, Trance is fully configurable for an unlimited number of users, groups and roles.

Administrators, meanwhile, can manage multiple projects, they can create manage users, define roles and permissions, as well as establish system presets, he said, while giving viewers a demonstration of Trance.

The Manage Presets section gives users the ability to define caption attributes, such as the number of lines, the line length and the total number of characters, he pointed out during the demo.

To get media into Trance, we have a tool that we use called Media Services Portal and, like Trance, Media Services Portal - also called MSP - [is] a cloud-based platform, which allows users to ingest any number of common audio and video file formats into Trance, he said. MSP can directly integrate with both FTP and Amazon S3, he also noted.

Digital Nirvana also offers an open application programming interface (API) to integrate Media Services Portal directly into large enterprise media systems, he pointed out. Using our API, those operators don't need to create a secondary workflow process to move media into and out of Trance - and this is a really big time-saving and productivity advantage of Trance, he said.

The Trance speech-to-text engine has created a highly-accurate transcript of the media that we just imported, he also showed during the demo, noting that eliminates the necessity of doing the manual transcribing of content and delivers huge productivity gains over conventional transcription methods. It is also highly accurate - between roughly 90 to 95 percent accurate - based on good good-quality content, he noted.

The transcript interface includes text on the right side of the screen and a media player on the left with intuitive controls to play back audio and video, he demonstrated. Also featured are tools that help provide fast text editing, including an auto highlight of potentially misspelled words and spell check, he showed. Users can also create captions in more than one language, he noted.

During the Q&A, he said: Unlike other providers, we're not limited to one specific speech-to-text engine. In fact, we, by design, do not operate that way. We constantly evaluate and measure the performance of all the best speech-to-text engines that exist in the marketplace today. And so, we're not limited to just one. And the reason that that's important is this technology is progressing and developing and advancing very quickly and so being tied to one or the other is inherently limiting. We would rather take the approach of using them all and continually measuring and evaluating them.

So, as an example, if we detect that Engine A' is performing better in scenarios - say where there is sports content, and we can even be more specific: domestic American basketball - we see that speech-to-text Engine A' is performing better in this application, we automatically in the background route that content based on machine learning capability to say we're going to route this client's content through this speech-to-text engine because we see it now as performing better than the other options, he explained.

There is a great degree of accuracy that we can accomplish by using that process, he noted.

Although Trance is currently not a live captioning solution, he was quick to say: It is on our roadmap and it is something that we're actively developing. So, live captioning with the ability to run our speech-to-text engine, to collapse the time of that speech-to-text process down to near real-time, or essentially real-time, giving an operator the ability to make very quick edits within a few seconds of live and be able to do that on the fly. That's something that we're evaluating and we're working towards as the technology matures and there's a degree of reliability and consistency that we can bring to the market that is on the roadmap for sure. Not today - but coming soon.

He went on to point out: We're constantly developing the product . This company really adheres to a philosophy and a down-to-earth principle in being very, very agile. And, as much as this is an enterprise tool, the product operates on a very agile basis, meaning it's able to take and respond to customer requests very, very quickly.

There is a long history at Digital Nirvana of continual development an
LINK: https://digital-nirvana.com/ai-can-be-leveraged-to-simplify-enhance-st...
See more stories from digitalnirvana

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

30/09/2026

SGO Unveils Workflows Slate To Enable Automated Burn-ins, Slates

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Public Advocacy Group Urges Broadcasters to Stop Airing Trump Taxpayer Funded Ad

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Qvest Promotes Katlyn Alexander to CEO, North America

Share Copy link Facebook X Linkedin Bluesky Email...

30/09/2026

Mavis Camera 8-2 adds iPhone 18 Pro Support with Variable...

Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...

29/09/2026

Oak View Group Names Cisco as Official Technology Partner

Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...

29/09/2026

SportsNet Pittsburgh Wins Three Mid-Atlantic Emmy Awards

SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards. Program awards went to Bucs BP in the Sports Program Live category (produced ...

29/09/2026

CBC, PWHL Revive Hockey Night in Canada' on Saturdays

The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...

29/09/2026

Manifold Technologies Recognized as MXL Contributor Following IBC Innovation Award

Manifold technologies has been recognized as a contributor to the Media eXchange...

29/09/2026

Fubo Launches My Local Sports RSN Add-On Package

FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...

29/09/2026

ANI Deploys Grass Valley AMPP and Framelight X for News Operations

Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...

29/09/2026

SABC Deploys Ikegami UHK-X600 Cameras for IP-Based Production

South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...

29/09/2026

Busy in Bristol: ESPN Headquarters Come Alive With New Studio W, Remote-Production Workflows

REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...

29/09/2026

NASCAR Productions' Keith D'Alessandro on the Continued Evolution of Its Centralized Production Hub

Three years in, the facility is supporting more centralized race production, com...

29/09/2026

NBC Sports Brings Robust Sunday Night Baseball Production Playbook to MLB Wild Card Round

NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...

29/09/2026

Sundance Institute Announces 2026 Doc Fund Grantees

19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary LOS ...

29/09/2026

Zynaptiq introduce Loud & Wide

Two new plug-ins launch alongside updated bundles Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...

29/09/2026

Wes Audio unveil the ngOmniBox

All-in-one bus processor revealed Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...

29/09/2026

First Baptist Nashville Drastically Upgrades Production Communications with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

29/09/2026

Fubo TV Launches My Local Sports'

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

ARRI Targets Content Creators with New HONOR Smartphone

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Asian News International Enhances Workflow with Grass Valley AMPP, FramelightX

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

SABC Chooses Ikegami UHK-X600 Cameras to Support IP Studio Transition

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

SABC Upgrades to IP-Based Production with Ikegami UHK-X60...

Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...

29/09/2026

Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone

Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone Brie Clayton September 29, 2026 0 Comments Blendkit, the largest 3D asset libr...

29/09/2026

Ease Live Reports over 75 Million Interactive Sessions Du...

Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...

29/09/2026

Ease Live to monetise key moments in live sports

Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...

29/09/2026

Rise AV launches awards celebrating the women advocates a...

Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...

29/09/2026

Netflix Deploys Advanced Sony PTZ Cameras For Wonka's The Golden Ticket' Production

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Massachusetts Broadcasters Association Names Gene Lavanchy 2026 Broadcaster of the Year

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

ESPN Reports Its Most-Watched WNBA Regular Season

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Scripps Taps Digital News Veteran Sean McGarvy to Lead News Strategy

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Gray Raises Political Ad Revenue Estimates

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

Edward Czarnecki Uses Game Theory to Assess ATSC 3.0 Transition Policies

Share Copy link Facebook X Linkedin Bluesky Email...

29/09/2026

First Baptist Nashville Drastically Upgrades Production C...

Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...

29/09/2026

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch

Blackmagic Cinema Camera 6K Captured Action Shots for Sketch Brie Clayton September 28, 2026 0 Comments Camera's portable design and dynamic range...

29/09/2026

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Color Across In-venue Displays at Live Events

Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...

29/09/2026

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards

Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...

29/09/2026

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop

Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...

29/09/2026

The energy transition will only succeed if it lasts

We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...

29/09/2026

Apple releases new guide to help families build healthy digital habits - UPDATE - Posted on 29 September 2026

Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...

29/09/2026

Final Cut Camera now supports variable aperture on iPhone\u00A018\u00A0Pro - UPDATE - Posted on 29 September 2026

Final Cut Camera, the professional filming app for iPhone, receives a major upda...

29/09/2026

RT lyric fm launch the hunt for Choirs for Christmas

RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...

28/09/2026

NHL Names Adobe as an Official Creative, Marketing and AI Partner

The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...

28/09/2026

MultiDyne to Showcase Expanded Portfolio Including MRMC Robotics at CABSAT 2026

MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...

28/09/2026

ARRI and HONOR Launch Co-Branded HONOR Magic9 Pro Max

ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...