AI Can Be Leveraged to Simplify, Enhance STT Services
Author:Guy Finley Artificial intelligence (AI) can be used by media and entertainment companies to simplify and enhance all of their subtitling, translation and transcription (STT) services in the cloud, according to M&E technology firm Digital Nirvana.
Digital Nirvana's Russell Wise, SVP of sales and marketing, and Ed Hauber, its business development manager, used the June 24 webinar Leveraging AI for Speed & Efficiency in M&E STT to detail how Trance - the company's enterprise-level, cloud-based closed captioning and translation solution - can simplify the process, as a managed or self-service STT tool.
Bloomberg, Turner and other major media organizations are already using the plug-and-play, AI-powered offering to produce captions at record speed, improving productivity by 50% and more, according to Digital Nirvana. The workflow can be used across the industry, with media, post and caption service providers all able to take advantage.
Trance is a cloud-based, enterprise-level Software-as-a-Service (SaaS) platform that is used to generate automated transcripts, to create closed captions, to translate those captions into alternate languages and also to export captioned files in all known industry-supported formats, Hauber pointed out.
Trance is also fully web-based, he noted, adding: It's accessible via a LAN, WAN or even a basic Internet connection. As an enterprise tool, Trance is fully configurable for an unlimited number of users, groups and roles.
Administrators, meanwhile, can manage multiple projects, they can create manage users, define roles and permissions, as well as establish system presets, he said, while giving viewers a demonstration of Trance.
The Manage Presets section gives users the ability to define caption attributes, such as the number of lines, the line length and the total number of characters, he pointed out during the demo.
To get media into Trance, we have a tool that we use called Media Services Portal and, like Trance, Media Services Portal - also called MSP - [is] a cloud-based platform, which allows users to ingest any number of common audio and video file formats into Trance, he said. MSP can directly integrate with both FTP and Amazon S3, he also noted.
Digital Nirvana also offers an open application programming interface (API) to integrate Media Services Portal directly into large enterprise media systems, he pointed out. Using our API, those operators don't need to create a secondary workflow process to move media into and out of Trance - and this is a really big time-saving and productivity advantage of Trance, he said.
The Trance speech-to-text engine has created a highly-accurate transcript of the media that we just imported, he also showed during the demo, noting that eliminates the necessity of doing the manual transcribing of content and delivers huge productivity gains over conventional transcription methods. It is also highly accurate - between roughly 90 to 95 percent accurate - based on good good-quality content, he noted.
The transcript interface includes text on the right side of the screen and a media player on the left with intuitive controls to play back audio and video, he demonstrated. Also featured are tools that help provide fast text editing, including an auto highlight of potentially misspelled words and spell check, he showed. Users can also create captions in more than one language, he noted.
During the Q&A, he said: Unlike other providers, we're not limited to one specific speech-to-text engine. In fact, we, by design, do not operate that way. We constantly evaluate and measure the performance of all the best speech-to-text engines that exist in the marketplace today. And so, we're not limited to just one. And the reason that that's important is this technology is progressing and developing and advancing very quickly and so being tied to one or the other is inherently limiting. We would rather take the approach of using them all and continually measuring and evaluating them.
So, as an example, if we detect that Engine A' is performing better in scenarios - say where there is sports content, and we can even be more specific: domestic American basketball - we see that speech-to-text Engine A' is performing better in this application, we automatically in the background route that content based on machine learning capability to say we're going to route this client's content through this speech-to-text engine because we see it now as performing better than the other options, he explained.
There is a great degree of accuracy that we can accomplish by using that process, he noted.
Although Trance is currently not a live captioning solution, he was quick to say: It is on our roadmap and it is something that we're actively developing. So, live captioning with the ability to run our speech-to-text engine, to collapse the time of that speech-to-text process down to near real-time, or essentially real-time, giving an operator the ability to make very quick edits within a few seconds of live and be able to do that on the fly. That's something that we're evaluating and we're working towards as the technology matures and there's a degree of reliability and consistency that we can bring to the market that is on the roadmap for sure. Not today - but coming soon.
He went on to point out: We're constantly developing the product . This company really adheres to a philosophy and a down-to-earth principle in being very, very agile. And, as much as this is an enterprise tool, the product operates on a very agile basis, meaning it's able to take and respond to customer requests very, very quickly.
There is a long history at Digital Nirvana of continual development an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
AI Can Be Leveraged to Simplify, Enhance STT Services 
