AI Can Be Leveraged to Simplify, Enhance STT Services
Author:Guy Finley Artificial intelligence (AI) can be used by media and entertainment companies to simplify and enhance all of their subtitling, translation and transcription (STT) services in the cloud, according to M&E technology firm Digital Nirvana.
Digital Nirvana's Russell Wise, SVP of sales and marketing, and Ed Hauber, its business development manager, used the June 24 webinar Leveraging AI for Speed & Efficiency in M&E STT to detail how Trance - the company's enterprise-level, cloud-based closed captioning and translation solution - can simplify the process, as a managed or self-service STT tool.
Bloomberg, Turner and other major media organizations are already using the plug-and-play, AI-powered offering to produce captions at record speed, improving productivity by 50% and more, according to Digital Nirvana. The workflow can be used across the industry, with media, post and caption service providers all able to take advantage.
Trance is a cloud-based, enterprise-level Software-as-a-Service (SaaS) platform that is used to generate automated transcripts, to create closed captions, to translate those captions into alternate languages and also to export captioned files in all known industry-supported formats, Hauber pointed out.
Trance is also fully web-based, he noted, adding: It's accessible via a LAN, WAN or even a basic Internet connection. As an enterprise tool, Trance is fully configurable for an unlimited number of users, groups and roles.
Administrators, meanwhile, can manage multiple projects, they can create manage users, define roles and permissions, as well as establish system presets, he said, while giving viewers a demonstration of Trance.
The Manage Presets section gives users the ability to define caption attributes, such as the number of lines, the line length and the total number of characters, he pointed out during the demo.
To get media into Trance, we have a tool that we use called Media Services Portal and, like Trance, Media Services Portal - also called MSP - [is] a cloud-based platform, which allows users to ingest any number of common audio and video file formats into Trance, he said. MSP can directly integrate with both FTP and Amazon S3, he also noted.
Digital Nirvana also offers an open application programming interface (API) to integrate Media Services Portal directly into large enterprise media systems, he pointed out. Using our API, those operators don't need to create a secondary workflow process to move media into and out of Trance - and this is a really big time-saving and productivity advantage of Trance, he said.
The Trance speech-to-text engine has created a highly-accurate transcript of the media that we just imported, he also showed during the demo, noting that eliminates the necessity of doing the manual transcribing of content and delivers huge productivity gains over conventional transcription methods. It is also highly accurate - between roughly 90 to 95 percent accurate - based on good good-quality content, he noted.
The transcript interface includes text on the right side of the screen and a media player on the left with intuitive controls to play back audio and video, he demonstrated. Also featured are tools that help provide fast text editing, including an auto highlight of potentially misspelled words and spell check, he showed. Users can also create captions in more than one language, he noted.
During the Q&A, he said: Unlike other providers, we're not limited to one specific speech-to-text engine. In fact, we, by design, do not operate that way. We constantly evaluate and measure the performance of all the best speech-to-text engines that exist in the marketplace today. And so, we're not limited to just one. And the reason that that's important is this technology is progressing and developing and advancing very quickly and so being tied to one or the other is inherently limiting. We would rather take the approach of using them all and continually measuring and evaluating them.
So, as an example, if we detect that Engine A' is performing better in scenarios - say where there is sports content, and we can even be more specific: domestic American basketball - we see that speech-to-text Engine A' is performing better in this application, we automatically in the background route that content based on machine learning capability to say we're going to route this client's content through this speech-to-text engine because we see it now as performing better than the other options, he explained.
There is a great degree of accuracy that we can accomplish by using that process, he noted.
Although Trance is currently not a live captioning solution, he was quick to say: It is on our roadmap and it is something that we're actively developing. So, live captioning with the ability to run our speech-to-text engine, to collapse the time of that speech-to-text process down to near real-time, or essentially real-time, giving an operator the ability to make very quick edits within a few seconds of live and be able to do that on the fly. That's something that we're evaluating and we're working towards as the technology matures and there's a degree of reliability and consistency that we can bring to the market that is on the roadmap for sure. Not today - but coming soon.
He went on to point out: We're constantly developing the product . This company really adheres to a philosophy and a down-to-earth principle in being very, very agile. And, as much as this is an enterprise tool, the product operates on a very agile basis, meaning it's able to take and respond to customer requests very, very quickly.
There is a long history at Digital Nirvana of continual development an
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...
AI Can Be Leveraged to Simplify, Enhance STT Services 
