AI Can Be Leveraged to Simplify, Enhance STT Services
Author:Guy Finley Artificial intelligence (AI) can be used by media and entertainment companies to simplify and enhance all of their subtitling, translation and transcription (STT) services in the cloud, according to M&E technology firm Digital Nirvana.
Digital Nirvana's Russell Wise, SVP of sales and marketing, and Ed Hauber, its business development manager, used the June 24 webinar Leveraging AI for Speed & Efficiency in M&E STT to detail how Trance - the company's enterprise-level, cloud-based closed captioning and translation solution - can simplify the process, as a managed or self-service STT tool.
Bloomberg, Turner and other major media organizations are already using the plug-and-play, AI-powered offering to produce captions at record speed, improving productivity by 50% and more, according to Digital Nirvana. The workflow can be used across the industry, with media, post and caption service providers all able to take advantage.
Trance is a cloud-based, enterprise-level Software-as-a-Service (SaaS) platform that is used to generate automated transcripts, to create closed captions, to translate those captions into alternate languages and also to export captioned files in all known industry-supported formats, Hauber pointed out.
Trance is also fully web-based, he noted, adding: It's accessible via a LAN, WAN or even a basic Internet connection. As an enterprise tool, Trance is fully configurable for an unlimited number of users, groups and roles.
Administrators, meanwhile, can manage multiple projects, they can create manage users, define roles and permissions, as well as establish system presets, he said, while giving viewers a demonstration of Trance.
The Manage Presets section gives users the ability to define caption attributes, such as the number of lines, the line length and the total number of characters, he pointed out during the demo.
To get media into Trance, we have a tool that we use called Media Services Portal and, like Trance, Media Services Portal - also called MSP - [is] a cloud-based platform, which allows users to ingest any number of common audio and video file formats into Trance, he said. MSP can directly integrate with both FTP and Amazon S3, he also noted.
Digital Nirvana also offers an open application programming interface (API) to integrate Media Services Portal directly into large enterprise media systems, he pointed out. Using our API, those operators don't need to create a secondary workflow process to move media into and out of Trance - and this is a really big time-saving and productivity advantage of Trance, he said.
The Trance speech-to-text engine has created a highly-accurate transcript of the media that we just imported, he also showed during the demo, noting that eliminates the necessity of doing the manual transcribing of content and delivers huge productivity gains over conventional transcription methods. It is also highly accurate - between roughly 90 to 95 percent accurate - based on good good-quality content, he noted.
The transcript interface includes text on the right side of the screen and a media player on the left with intuitive controls to play back audio and video, he demonstrated. Also featured are tools that help provide fast text editing, including an auto highlight of potentially misspelled words and spell check, he showed. Users can also create captions in more than one language, he noted.
During the Q&A, he said: Unlike other providers, we're not limited to one specific speech-to-text engine. In fact, we, by design, do not operate that way. We constantly evaluate and measure the performance of all the best speech-to-text engines that exist in the marketplace today. And so, we're not limited to just one. And the reason that that's important is this technology is progressing and developing and advancing very quickly and so being tied to one or the other is inherently limiting. We would rather take the approach of using them all and continually measuring and evaluating them.
So, as an example, if we detect that Engine A' is performing better in scenarios - say where there is sports content, and we can even be more specific: domestic American basketball - we see that speech-to-text Engine A' is performing better in this application, we automatically in the background route that content based on machine learning capability to say we're going to route this client's content through this speech-to-text engine because we see it now as performing better than the other options, he explained.
There is a great degree of accuracy that we can accomplish by using that process, he noted.
Although Trance is currently not a live captioning solution, he was quick to say: It is on our roadmap and it is something that we're actively developing. So, live captioning with the ability to run our speech-to-text engine, to collapse the time of that speech-to-text process down to near real-time, or essentially real-time, giving an operator the ability to make very quick edits within a few seconds of live and be able to do that on the fly. That's something that we're evaluating and we're working towards as the technology matures and there's a degree of reliability and consistency that we can bring to the market that is on the roadmap for sure. Not today - but coming soon.
He went on to point out: We're constantly developing the product . This company really adheres to a philosophy and a down-to-earth principle in being very, very agile. And, as much as this is an enterprise tool, the product operates on a very agile basis, meaning it's able to take and respond to customer requests very, very quickly.
There is a long history at Digital Nirvana of continual development an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
AI Can Be Leveraged to Simplify, Enhance STT Services 
