AI Can Be Leveraged to Simplify, Enhance STT Services
Author:Guy Finley Artificial intelligence (AI) can be used by media and entertainment companies to simplify and enhance all of their subtitling, translation and transcription (STT) services in the cloud, according to M&E technology firm Digital Nirvana.
Digital Nirvana's Russell Wise, SVP of sales and marketing, and Ed Hauber, its business development manager, used the June 24 webinar Leveraging AI for Speed & Efficiency in M&E STT to detail how Trance - the company's enterprise-level, cloud-based closed captioning and translation solution - can simplify the process, as a managed or self-service STT tool.
Bloomberg, Turner and other major media organizations are already using the plug-and-play, AI-powered offering to produce captions at record speed, improving productivity by 50% and more, according to Digital Nirvana. The workflow can be used across the industry, with media, post and caption service providers all able to take advantage.
Trance is a cloud-based, enterprise-level Software-as-a-Service (SaaS) platform that is used to generate automated transcripts, to create closed captions, to translate those captions into alternate languages and also to export captioned files in all known industry-supported formats, Hauber pointed out.
Trance is also fully web-based, he noted, adding: It's accessible via a LAN, WAN or even a basic Internet connection. As an enterprise tool, Trance is fully configurable for an unlimited number of users, groups and roles.
Administrators, meanwhile, can manage multiple projects, they can create manage users, define roles and permissions, as well as establish system presets, he said, while giving viewers a demonstration of Trance.
The Manage Presets section gives users the ability to define caption attributes, such as the number of lines, the line length and the total number of characters, he pointed out during the demo.
To get media into Trance, we have a tool that we use called Media Services Portal and, like Trance, Media Services Portal - also called MSP - [is] a cloud-based platform, which allows users to ingest any number of common audio and video file formats into Trance, he said. MSP can directly integrate with both FTP and Amazon S3, he also noted.
Digital Nirvana also offers an open application programming interface (API) to integrate Media Services Portal directly into large enterprise media systems, he pointed out. Using our API, those operators don't need to create a secondary workflow process to move media into and out of Trance - and this is a really big time-saving and productivity advantage of Trance, he said.
The Trance speech-to-text engine has created a highly-accurate transcript of the media that we just imported, he also showed during the demo, noting that eliminates the necessity of doing the manual transcribing of content and delivers huge productivity gains over conventional transcription methods. It is also highly accurate - between roughly 90 to 95 percent accurate - based on good good-quality content, he noted.
The transcript interface includes text on the right side of the screen and a media player on the left with intuitive controls to play back audio and video, he demonstrated. Also featured are tools that help provide fast text editing, including an auto highlight of potentially misspelled words and spell check, he showed. Users can also create captions in more than one language, he noted.
During the Q&A, he said: Unlike other providers, we're not limited to one specific speech-to-text engine. In fact, we, by design, do not operate that way. We constantly evaluate and measure the performance of all the best speech-to-text engines that exist in the marketplace today. And so, we're not limited to just one. And the reason that that's important is this technology is progressing and developing and advancing very quickly and so being tied to one or the other is inherently limiting. We would rather take the approach of using them all and continually measuring and evaluating them.
So, as an example, if we detect that Engine A' is performing better in scenarios - say where there is sports content, and we can even be more specific: domestic American basketball - we see that speech-to-text Engine A' is performing better in this application, we automatically in the background route that content based on machine learning capability to say we're going to route this client's content through this speech-to-text engine because we see it now as performing better than the other options, he explained.
There is a great degree of accuracy that we can accomplish by using that process, he noted.
Although Trance is currently not a live captioning solution, he was quick to say: It is on our roadmap and it is something that we're actively developing. So, live captioning with the ability to run our speech-to-text engine, to collapse the time of that speech-to-text process down to near real-time, or essentially real-time, giving an operator the ability to make very quick edits within a few seconds of live and be able to do that on the fly. That's something that we're evaluating and we're working towards as the technology matures and there's a degree of reliability and consistency that we can bring to the market that is on the roadmap for sure. Not today - but coming soon.
He went on to point out: We're constantly developing the product . This company really adheres to a philosophy and a down-to-earth principle in being very, very agile. And, as much as this is an enterprise tool, the product operates on a very agile basis, meaning it's able to take and respond to customer requests very, very quickly.
There is a long history at Digital Nirvana of continual development an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
AI Can Be Leveraged to Simplify, Enhance STT Services 
