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Creadores Latinoamericanos Muestran Su Creatividad con Video Podcasts

07/06/2023

Muchos presentadores de podcasts est n acerc ndose de una nueva manera con los fans, a trav s del video. Los video podcasts introducen una dimensi n adicional de interactividad y cercan a, permitiendo a los usuarios ver reacciones faciales o notar el ambiente del presentador. Algunos creadores incluso est n entusiasmados por vestirse y mostrar sus mejores looks de moda.

El cambio hacia los video podcasts est ocurriendo en todo el mundo y en el mercado latinoamericano espec ficamente, algunos favoritos de los fans est n incorporando esta nueva capa en sus programas.

Roberta Woodworth, creadora mexicana cuyo podcast LIBRE&LOCA reflexiona sobre temas ntimos y personales como el amor propio y el desamor, es una de esas creadoras que est experimentando actualmente con el video en su nueva temporada. El programa Escuela de Nada, creado por tres amigos venezolanos en M xico, tambi n est adoptando el video como una nueva forma de conectarse con los oyentes. Y claro, est el vers til creador mexicano Juanpa Zurita, quien present en video la segunda temporada de su podcast original de Spotify, No Hagas Lo F cil.

Mientras tanto, algunos nuevos podcasts est n incorporando el video desde el principio. El podcast original brasile o Carona Podpah de Spotify, protagonizado por Igor Cavalari (conocido informalmente como Ig o) y Thiago Marques (conocido como M tico) del popular podcast Podpah, se estrenar en Spotify el 7 de junio e incluir video en cada uno de sus episodios semanales. El programa sigue a los anfitriones mientras entrevistan a invitados dentro de un autom vil, convirtiendo el video en una parte esencial del podcast.

Nos encontramos con Roberta, presentadora de Libre & Loca, Juanpa, presentador de No Hagas Lo F cil, Chris Andrade, fundador y coanfitri n de Escuela de Nada, e Igor y Thiago, anfitriones de Carona Podpah, para conocer c mo el video est cambiando su forma de hacer podcasts.

Qu es lo que m s te entusiasma de incorporar el video a tu podcast? Igor Cavalari y Thiago Marques: Podpah comenz como un video podcast y al p blico siempre le gust mucho ese aspecto; fuimos el podcast m s escuchado en Spotify en Brasil en 2022 y el 24 a nivel mundial. El video es fundamental para nuestro formato de programa porque tenemos el entretenimiento como trasfondo de todo lo que producimos, ya sea que hablemos de cocina, f tbol o m sica. Cuando una plataforma tan relevante como Spotify est interesada en asociarse con nosotros para un podcast en video, nos muestra a nosotros y al mercado que el producto a n tiene mucho por explorar.

Roberta Woodworth: Mi podcast es muy ntimo y creo que el video invita al escucha a acercarse, reflejarse y empatizar todav a m s con estos temas ntimos universales que tocamos en Libre&Loca.

Juanpa Zurita: Era algo que mi comunidad me ped a en todos los episodios de la temporada pasada. As que me pone muy contento que lo logramos para la segunda! Escuchar es lindo pero nada se compara con ver. Creo que la conexi n y la din mica del podcast es m s ntima que antes. Y la gente est feliz, lo cual me hace muy feliz!

Chris Andrade: Escuela de Nada al ser un podcast de comedia improvisada se nutre del poder de interacci n en sus video con sus fans, poder reaccionar a chistes y ver la respuesta de los seguidores ha sido un cambio que nos ha emocionado mucho.

C mo ha influenciado el video la forma en que abordas cada episodio? Igor y Thiago: El video nos da libertad para crear m s y m s. Hay desaf os: Carona Podpah implica filmar en un espacio reducido mientras llevamos a nuestros invitados dentro del autom vil y conocemos m s sobre las canciones que han marcado sus vidas, pero eso no nos impide probar cosas nuevas.

Roberta: Tengo que tener s per presente que soy muy expresiva y ahora todo el mundo va a ver mis caras. Pero eso lo hace todo m s humano, org nico y real. Ya no solo soy una voz que te acompa a, soy una persona.

Juanpa: Hubo un cambio dr stico en nuestro set para darle el look and feel que quer amos de NHLF. Adem s tuvimos que reinventar las intros de los episodios y la verdad estoy muy orgulloso del resultado.

Chris: Complementando la respuesta anterior, el video nos ha llevado a tener una fluidez y cercan a con todos nuestros fans. Es una realidad que al poder ver y escuchar a tus hosts el engage es much simo m s alto.

C mo te ayuda el video a conectarte con tus fans? Igor y Thiago: La principal caracter stica de un podcast en video es que la audiencia puede experimentar reacciones. Lo que nos gusta de tener la funci n de video es que nuestra audiencia podr seguir el podcast como si estuvieran con nosotros en el autom vil viendo todo lo que sucede. El video hace que el programa sea m s din mico y nos permite establecer una conexi n mayor, no solo con nuestros invitados, sino tambi n con aquellos al otro lado de la pantalla.

Roberta: Nos acerca mucho m s porque la gente no solo escucha lo que pienso y siento, sino que tambi n lo ve. Y hablo mucho de emociones, as que es muy interesante c mo esa conexi n se vuelve m s profunda.

Juanpa: Sin duda el video ha permitido conectar m s con todos! Hay algo muy especial en el lenguaje corporal que no puedes sentir si no lo ves. Tambi n quiero agradecer por todo el amor a la temporada 1 y la insistencia de todos por tener video porque sin ustedes no lo hubi ramos logrado. Esto es por y para ellos!

Chris: El video nos ha ayudado a expandir y difundir a n m s nuestro contenido en una plataforma de redes sociales donde el video es dominante. Cada persona tiene su forma de consumir contenido y, sin duda, el video nos aporta mucho y agrega mucho valor a las nuevas generaciones.
LINK: https://newsroom.spotify.com/2023-06-07/creadores-latinoamericanos-mue...
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