Sony Pixel Power calrec Sony

Creadores Latinoamericanos Muestran Su Creatividad con Video Podcasts

07/06/2023

Muchos presentadores de podcasts est n acerc ndose de una nueva manera con los fans, a trav s del video. Los video podcasts introducen una dimensi n adicional de interactividad y cercan a, permitiendo a los usuarios ver reacciones faciales o notar el ambiente del presentador. Algunos creadores incluso est n entusiasmados por vestirse y mostrar sus mejores looks de moda.

El cambio hacia los video podcasts est ocurriendo en todo el mundo y en el mercado latinoamericano espec ficamente, algunos favoritos de los fans est n incorporando esta nueva capa en sus programas.

Roberta Woodworth, creadora mexicana cuyo podcast LIBRE&LOCA reflexiona sobre temas ntimos y personales como el amor propio y el desamor, es una de esas creadoras que est experimentando actualmente con el video en su nueva temporada. El programa Escuela de Nada, creado por tres amigos venezolanos en M xico, tambi n est adoptando el video como una nueva forma de conectarse con los oyentes. Y claro, est el vers til creador mexicano Juanpa Zurita, quien present en video la segunda temporada de su podcast original de Spotify, No Hagas Lo F cil.

Mientras tanto, algunos nuevos podcasts est n incorporando el video desde el principio. El podcast original brasile o Carona Podpah de Spotify, protagonizado por Igor Cavalari (conocido informalmente como Ig o) y Thiago Marques (conocido como M tico) del popular podcast Podpah, se estrenar en Spotify el 7 de junio e incluir video en cada uno de sus episodios semanales. El programa sigue a los anfitriones mientras entrevistan a invitados dentro de un autom vil, convirtiendo el video en una parte esencial del podcast.

Nos encontramos con Roberta, presentadora de Libre & Loca, Juanpa, presentador de No Hagas Lo F cil, Chris Andrade, fundador y coanfitri n de Escuela de Nada, e Igor y Thiago, anfitriones de Carona Podpah, para conocer c mo el video est cambiando su forma de hacer podcasts.

Qu es lo que m s te entusiasma de incorporar el video a tu podcast? Igor Cavalari y Thiago Marques: Podpah comenz como un video podcast y al p blico siempre le gust mucho ese aspecto; fuimos el podcast m s escuchado en Spotify en Brasil en 2022 y el 24 a nivel mundial. El video es fundamental para nuestro formato de programa porque tenemos el entretenimiento como trasfondo de todo lo que producimos, ya sea que hablemos de cocina, f tbol o m sica. Cuando una plataforma tan relevante como Spotify est interesada en asociarse con nosotros para un podcast en video, nos muestra a nosotros y al mercado que el producto a n tiene mucho por explorar.

Roberta Woodworth: Mi podcast es muy ntimo y creo que el video invita al escucha a acercarse, reflejarse y empatizar todav a m s con estos temas ntimos universales que tocamos en Libre&Loca.

Juanpa Zurita: Era algo que mi comunidad me ped a en todos los episodios de la temporada pasada. As que me pone muy contento que lo logramos para la segunda! Escuchar es lindo pero nada se compara con ver. Creo que la conexi n y la din mica del podcast es m s ntima que antes. Y la gente est feliz, lo cual me hace muy feliz!

Chris Andrade: Escuela de Nada al ser un podcast de comedia improvisada se nutre del poder de interacci n en sus video con sus fans, poder reaccionar a chistes y ver la respuesta de los seguidores ha sido un cambio que nos ha emocionado mucho.

C mo ha influenciado el video la forma en que abordas cada episodio? Igor y Thiago: El video nos da libertad para crear m s y m s. Hay desaf os: Carona Podpah implica filmar en un espacio reducido mientras llevamos a nuestros invitados dentro del autom vil y conocemos m s sobre las canciones que han marcado sus vidas, pero eso no nos impide probar cosas nuevas.

Roberta: Tengo que tener s per presente que soy muy expresiva y ahora todo el mundo va a ver mis caras. Pero eso lo hace todo m s humano, org nico y real. Ya no solo soy una voz que te acompa a, soy una persona.

Juanpa: Hubo un cambio dr stico en nuestro set para darle el look and feel que quer amos de NHLF. Adem s tuvimos que reinventar las intros de los episodios y la verdad estoy muy orgulloso del resultado.

Chris: Complementando la respuesta anterior, el video nos ha llevado a tener una fluidez y cercan a con todos nuestros fans. Es una realidad que al poder ver y escuchar a tus hosts el engage es much simo m s alto.

C mo te ayuda el video a conectarte con tus fans? Igor y Thiago: La principal caracter stica de un podcast en video es que la audiencia puede experimentar reacciones. Lo que nos gusta de tener la funci n de video es que nuestra audiencia podr seguir el podcast como si estuvieran con nosotros en el autom vil viendo todo lo que sucede. El video hace que el programa sea m s din mico y nos permite establecer una conexi n mayor, no solo con nuestros invitados, sino tambi n con aquellos al otro lado de la pantalla.

Roberta: Nos acerca mucho m s porque la gente no solo escucha lo que pienso y siento, sino que tambi n lo ve. Y hablo mucho de emociones, as que es muy interesante c mo esa conexi n se vuelve m s profunda.

Juanpa: Sin duda el video ha permitido conectar m s con todos! Hay algo muy especial en el lenguaje corporal que no puedes sentir si no lo ves. Tambi n quiero agradecer por todo el amor a la temporada 1 y la insistencia de todos por tener video porque sin ustedes no lo hubi ramos logrado. Esto es por y para ellos!

Chris: El video nos ha ayudado a expandir y difundir a n m s nuestro contenido en una plataforma de redes sociales donde el video es dominante. Cada persona tiene su forma de consumir contenido y, sin duda, el video nos aporta mucho y agrega mucho valor a las nuevas generaciones.
LINK: https://newsroom.spotify.com/2023-06-07/creadores-latinoamericanos-mue...
See more stories from spotify

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

29/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB Show

PARIS Dalet has announced that during the 2024 NAB Show (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that ...

29/03/2024

DirecTV Inks Deal to Carry 2024 Colorado Rockies Games

DENVER AND EL SEGUNDO, Calif. DirecTV has announced a new agreement with Major League Baseball that will allow Colorado Rockies fans to see this season's ga...

29/03/2024

S&P: Media, Telecom M&A Plunges to 13-Month Low

S&P Global Market Intelligence has released new data showing that dealmaking in the North America for media and telecom companies remains in the doldrums....

29/03/2024

NAB Show: Pebble Launches PRIMA Software Platform

EPSOM, Surrey, UK The automation, content management, and integrated channel specialist Pebble, has announced that it will be launching a new software platform ...

29/03/2024

Gray Television to Air Arena Football League Local Games

ATLANTA Gray Television Inc. has inked a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audien...

29/03/2024

Muvhango: Thursday's episode, 28 March 2024 [VIDEO]

Muvhango: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African webs...

29/03/2024

Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]

Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...

29/03/2024

My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]

My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sou...

29/03/2024

Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]

Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...

29/03/2024

Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]

Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...

29/03/2024

House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]

House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African...

28/03/2024

No votes for all

Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...

28/03/2024

Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival

A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...

28/03/2024

The Best Shared Storage For Video Production

alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...

28/03/2024

Future-Proofing the B-52

L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....

28/03/2024

Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series

L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....

28/03/2024

ENCO to Add AI News Anchor to Qimera Virtual Production Set

NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....

28/03/2024

Johan de Nysschen Named President and CEO of ARRI Americas

MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....

28/03/2024

Fubo Inks Carriage Deal with YES Network

NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...

28/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024

PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...

28/03/2024

Blackmagic Design Used on 2024 Oscar Nominated Films

Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...

28/03/2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...

28/03/2024

Join Maxon for NAB 2024

Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...

28/03/2024

Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington

Boston Conservatory to Present Center Stage Production of A Midsummer Night'...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

2024 Big Night In Raises $145k to Support Triangle Arts Councils

Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...

28/03/2024

JIC, MRC Announce Accord On Roles In Judging Measurement Companies

With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...

28/03/2024

Hulu Added to Disney Plus App for Bundle Subscribers

The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....

28/03/2024

GroupM To Double Ad Spending On Women's Sports Programming

Giant media buyer GroupM said it plans to double its media spending on women's sports....

28/03/2024

Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....

28/03/2024

Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus

Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...

28/03/2024

Telemundo Station Group Addresses Climate Change With Month-Long Initiative

Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...

28/03/2024

Circle City Broadcasting Renews Nielsen Ratings Deal

Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....

28/03/2024

Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures

Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....

28/03/2024

Ariana DeBose Back as Tonys Host

Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...

28/03/2024

The Steve Wilkos Show' Renewed for Season 18

The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

DJ Sbu makes shock return to SABC radio after almost a decade

DJ Sbu makes shock return to SABC radio after almost a decadeRevered radio host, media personality, philanthropist, and businessman DJ Sbu will finally be back ...

28/03/2024

Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]

Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...

28/03/2024

VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility

28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...

28/03/2024

TNT Sports Gets Its College Game On for March Madness Audio

TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...

28/03/2024

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues

Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...

28/03/2024

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games

MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...