Making the most of data throughout the customer lifecycle Provision of a better customer experience, or more commonly known as CX, is ranked a top strategic priority by US operators in a recent survey by Paywizard, and it's no surprise. Consumers want the best TV service, quickly and smoothly and if operators don't give it to them, they'll find it somewhere else. So how do you satisfy customers at all times whilst also driving revenues? The only way is to ensure you are using data and analytics to deliver a holistic view of customers at each touchpoint and take the right action at the right time.
Driving Acquisition Although this is already widely used, it's important to point out the significance of gathering data and using this insight when attracting new customers. Not only is it necessary through marketing campaigns for customers to find your service, but also when they are signing up to join a service. Whether this is through proactive webchat or tracking the user journey to see drop off points that may need to be improved, data can be used to make this as seamless as possible.
Growing ARPU Whilst a lot of operators are already using data to attract new customers, many are forgetting about the ones they already have. Taking insight from viewing data to see what customers are watching and how they are interacting with a service can give insight into upgrade offers as well as overall price management to ensure users are on the best package possible. Not only does this improve revenues, but also their overall experience, driving satisfaction and loyalty over time.
Consuming Content Analysing what content customers are consuming is about much more than just content recommendations. The more you understand about viewership patterns, the better the subscriber engagement will be. This could be personalising UI, tracking start/stop as well as viewing issues. Proactively reaching out to users if something goes wrong could be the difference in them choosing to stay with a service or leaving.
The Importance of Accurate Billing Despite being a vital part of the customer journey, there seems to be little progress in applying analytics in the billing process. In previous consumer studies, Paywizard has identified that this is the top reason for dissatisfaction. Many consumers are having billing issues, but operators don't seem to be focussing on this area to rectify these problems. It's important to get the basics right.
Predicting Churn and Winning Back Customers Using analytics to predict churn and win back lost subscribers can have one of the most positive impacts on business. Developing a detailed understanding of the churn process, knowing the best time proactively engage with personalised offers and understanding when to reach out to win customers back will have a significant impact on revenues.
Deliver an Exceptional Experience with Paywizard Paywizard are dedicated to helping operators drive precise engagement with customers throughout the full lifecycle. Contact us today to see how we can help you and download our research paper here to find out more about how operators are using data.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Making the most of data throughout the customer lifecycle Provision of a better customer experience, or more commonly known as CX, is ranked a top strategic priority by US operators in a recent survey by Paywizard, and it's no surprise. Consumers want the best TV service, quickly and smoothly and if operators don't give it to them, they'll find it somewhere else. So how do you satisfy customers at all times whilst also driving revenues? The only way is to ensure you are using data and analytics to deliver a holistic view of customers at each touchpoint and take the right action at the right time.
