Minnetonkas Audio Expertise Expands Telestream Vantage Ecosystem

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NEWS RELEASE

IBC 2013, 10 September 2013

13-17 September 2013

RAI, Amsterdam

Minnetonkas Audio Expertise Expands Telestream Vantage Ecosystem Minnetonka Audio develops custom AudioTools Server software connector for Telestream Vantage MINNETONKA, MN - Minnetonka Audio Software, Inc. (MASI), a leader in production software for motion picture, broadcast surround sound and consumer electronics applications, announces today they have integrated a new service for Telestreams Vantage platform, AudioTools Connector for Vantage. Telestream's AudioTools Connector for Vantage links Telestream Vantage with AudioTools Server (ATS), supporting fundamental loudness control workflows or custom workflows that utilize all of ATS potential. An optional service for Vantage, AudioTools Connector for Vantage will be available through Telestreams international network of resellers and system integrators later this year.

MASIs AudioTools Server is a universal automation platform for audio processing that addresses enterprise requirements for scalability, adaptability, interoperability and redundancy. Its agility, versatility and fidelity-first approach has made AudioTools Server the reference audio automation platform for loudness control worldwide.

AudioTools Servers intelligent, nonlinear workflow controller is driven by a powerful XML scripting language specifically tailored to control audio workflows. The AudioTools Connector for Vantage allows ATS to be easily controlled from Vantage, supplying essential loudness control along with custom audio processing. Predefined, custom workflows can be as complex and specific as required. AudioTools Connector for Vantage offers two ways of operating ATS directly from within Vantage Workflow Designer; a simple user interface selects Loudness Adjustment Types, and enters target requirements for various loudness parameters; or the user can call any predefined AudioTools Server workflow directly from AudioTools Server.

John Schur, President of Minnetonka Audio, points out that ATS is more than just loudness management. We are very pleased that Telestream has recognized our best of breed AudioTools Server, and has partnered with Minnetonka Audio to augment their world class Vantage video transcoding and workflow solution, Schur said. ATS excels at complex, sophisticated audio processing and now, Vantage users can gain access to our audio expertise through a tightly integrated interface.

Markus Hintz, Director of Global Sales and Business Development, emphasizes that Minnetonka Audios narrow focus on audio is a powerful benefit to Telestream customers. By combining Vantage with AudioTools Server, the benchmark in transcoding and video automation coupled to the most versatile audio processing platform available, best in class processing for audio and video are now both possible. Hintz added that, AudioTools

Server customers already use ATS alongside Vantage. The introduction of AudioTools Connector for Vantage provides an even better way to orchestrate workflows across both platforms.

About Minnetonka Audio Software An award-winning solutions provider for motion picture, video, broadcast, game, and optical disc production, Minnetonka Audio Software creates essential technology for the worlds top media professionals. Its revolutionary AudioTools Server is the file-based software alternative to hardware program optimizers, bringing expert audio automation to existing media production infrastructures. The AudioTools Server, SurCode, and discWelder product lines support the full array of audio codecs, file types, and standards for CD, DVD, BD, broadcast, and digital television. The company is the leading provider of professional OEM audio solutions as well as file-based QC and loudness control. Spanning more than two decades of operation, the Minnetonka, Minnesota-based company has a subsidiary in Germany and an international network of distributors and channel partners who share its commitment to quality and service. More information is available at www.minnetonkaaudio.com.

AudioTools Server, AudioTools Connector for Vantage and the Minnetonka Audio Software logo are trademarks of Minnetonka Audio Software, Incorporated. All other company and product names are trademarks of their respective owners.

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