Avid Everywhere Extends Openne to ird-Party Editing Systems for Enhanced Flexibility, Efficiency, and Collaboration

Avid Everywhere Extends Openness to Third-Party Editing Systems for Enhanced Flexibility, Efficiency, and Collaboration

IBC (Hall 7, Booth #J20), AMSTERDAM, 2015-09-11 Avid (Nasdaq: AVID) today announced that Interplay | MAM asset management and Avid ISIS shared storage systems now support a wide range of third-party video editing systems, giving editors greater choice in how they deploy their creative workflows. Delivering on the openness of Avid Everywhere , Avid now enables video professionals to benefit from the industry's most flexible, collaborative, and efficient media management and shared storage solutions, powered by the Avid MediaCentral Platform, regardless of the editing application they choose to use.

Avid is committed to providing media professionals with the collaborative workflows they need to create, manage, and deliver the highest-quality content, regardless of the tools they choose to use, said Dana Ruzicka, Vice President and Chief Product Officer at Avid. Now, editors using third-party non-linear editing systems including Final Cut Pro, Premiere Pro, and EDIUS can benefit from the flexibility, efficiency, and enhanced collaboration that Avid media management and shared storage systems provide.

Avid Interplay | MAM asset management systems now support Adobe Premier Pro and Apple Final Cut Pro , enabling editors to choose the editing applications which best suits their experience. Editors can integrate editing systems already being used in their business, eliminating the need for new investments in specific applications. By uniting editing workflows under an industry-leading Avid media asset management system, editors can easily manage any type of asset, automate non-creative production tasks, and reduce operational costs throughout the production process.

Avid ISIS |1000, ISIS | 5500, and ISIS | 7500 shared storage systems now support a wider variety of editing applications, enabling editors to collaborate efficiently at any resolution, turnaround projects faster, and operate with greater cost efficiency. Editors can now eliminate complex configuration or performance compatibility issues when mixing Adobe Premiere Pro CC, Apple Final Cut Pro, Grass Valley EDIUS Workgroup 8, and other editorial applications on the same ISIS system. This seamless integration builds on the support for Premiere Pro CC introduced earlier this year, and allows even more editors to benefit from the performance, scalability, and capacity of the industry's leading shared storage solution. One of the key challenges post-production facilities and editors face is managing and integrating different solutions from different vendors, said Ruzicka. Thanks to the openness of the Avid MediaCentral Platform, video professionals can now collaborate to edit and deliver rich media from offline all the way through 4K in faster, more efficient ways. About Avid

Through Avid Everywhere , Avid delivers the industrys most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , ProSet and RealSet, Maestro, PlayMaker, and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

PR Contacts:

Avid

Amy Paladino

amy.paladino@avid.com

617-733-5121

LINK:	http://www.avid.com/US/press-room/11Sept2015_AvidOpenness_IBC...
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