Sony Pixel Power calrec Sony

SVG Sit-Down: Ross Video's Jim Doyle Details New Drones-as-a-Service' Offering

19/09/2024

SVG Sit-Down: Ross Video's Jim Doyle Details New Drones-as-a-Service' Offering By SVG Staff

Thursday, September 19, 2024 - 11:54 am

Print This Story | Subscribe

Story Highlights

Ross Video's creative services team, Rocket Surgery, has introduced a new offering that it's dubbing Drones-as-a-Service . SVG sat down with Jim Doyle, VP of Creative Services, Ross Video, to explore how this service was developed and its potential impact on the industry.

Can you provide an overview of the Drones-as-a-Service offering and what inspired its development?

Jim Doyle, VP of Creative Services, Ross Video

Doyle: Rocket Surgery has been managing Thursday Night Football for the past two seasons, during which we integrated virtual reality content into live drone video feeds. Initially, we relied on a third-party drone operator for these feeds. To effectively blend tracking data and graphics into the video, we used the Pixotope Fly tracking system, which worked well for our needs.

This success led us to consider providing drone services ourselves instead of depending on third parties. Two of our team members, already drone enthusiasts, obtained their official pilot licenses. Now, we have drone operators in both the United States and Canada, equipped with DJI Mavic drones. This enables us to capture video and seamlessly integrate virtual reality elements, whether live or prerecorded. We've proven our capabilities and are now offering this service to our clients.

What kinds of customers are you targeting with this service?

Doyle: It's well-suited for productions beyond just news and sports broadcasts. For instance, we've created drone footage with integrated graphics for Intel and Ross Video's NAB 2024 keynote, so corporate events have proven to also be a good fit.

What are the benefits of using drones for these productions?

Doyle: Drones offer several advantages over other methods such as Spidercam. They are not tethered, allowing for greater mobility inside and outside facilities, and can get close to the action due to their compact size. This makes them safer as well-our Mavic drones are small enough to minimize risk in case of an accidental collision.

Moreover, drones are quieter than expected, avoiding audio interference during recordings. They provide dynamic shots and enable creative integration of virtual reality elements into broadcasts.

Are there any upcoming projects where you'll be utilizing this service?

Doyle: Yes, we're gearing up for a project involving augmented reality (AR) for election coverage this November. Although it's confidential for now, we plan to release a case study once the project concludes.

And how will drones be used in the election coverage?

Doyle: In this context, drones will incorporate virtual reality within news broadcasts. They enable us to navigate physical space in innovative ways, revealing virtual content dynamically. This capability surpasses what can be achieved with traditional jibs, offering flexible camera movements for both close-ups and wide shots. It's especially useful for capturing location shots in election coverage.

What challenges come with using drones, particularly regarding regulations and restrictions?

Doyle: Commercial drone flights require approvals and adherence to regulations such as height restrictions, flight paths, and no-fly zones. In the U.S., this involves coordination with the FAA and similar agencies abroad. For instance, in Las Vegas, we were restricted from flying in national parks like Red Rock Canyon. While some areas have restrictions, managing these regulations is straightforward if you stay diligent with paperwork and request processes which we have mastered.

And do you handle all these regulatory aspects for your customers?

Doyle: Yes, we manage the entire process. As a managed service, we handle everything from drone operation to virtual content integration. This is all part of Rocket Surgery's Virtual Productions (RSVP) business unit. We've even conducted drone shoots without virtual reality, such as capturing footage of Ross Video's factory to highlight its solar and EV green initiatives.

How has drone technology changed the landscape compared to traditional methods like helicopters?

Doyle: The difference is significant. Previously, capturing aerial footage required hanging cameras from helicopters, which was costly. Today, drones offer superior results at a fraction of the price. Our drones feature built-in 4K and 8K cameras with gimbals, providing high-quality footage at a much lower cost than helicopters.

Where do you see this service heading in the future?

Doyle: I anticipate advancements in tracking technology will simplify the integration of virtual elements. Drones will continue to become smaller and more advanced. AI could also play a role, potentially allowing for autonomous drone operation. Currently, we use a spotter to ensure safety during flights, but AI could enhance safety further, especially in complex environments
LINK: https://www.sportsvideo.org/2024/09/19/svg-sit-down-ross-videos-jim-do...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

08/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns

The right team. The right time.' How The Killings at Parrish Station stuck t...

08/07/2026

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate Australian television to the global stage

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...

07/07/2026

Open call: Apply for the Media Innovation Europe Validation Booster

Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big 12...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

Mix Buddy instrument mixer from Heritage Audio

New mixer aimed squarely at instrument-level sources Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...

07/07/2026

Heritage Audio unveil the Tubestrip

New channel strip combines popular hardware designs The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Productions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

07/07/2026

DAS Disputes Wiegels 3.0 EAS Limitations

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LiveU to Showcase Q Era Innovations at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LucidLink Unifies Adobe Frame.io, Enterprise Storage

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

ARRI Introduces ALEXA 35 Live Xtreme Camera

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eu...

Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...

07/07/2026

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...

07/07/2026

Disagreements Abound Over the Adequacy of C-Band Replacements

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Cameras Become More Connected to Production Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

NFL on TV: Time to Move the Regulatory Goal Posts?

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Building a Future-Ready Facility for Tomorrow's Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Rewriting the Control Room: How Broadcasters Are Going Remote

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Fincons Group appoints Andrea Fravega as Global BU Media...

The appointment will drive growth and innovation across the Media Business Unit Fincons Group, a leading IT business consultancy and systems integrator company...

07/07/2026

Big Blue Marble debuts next-gen ultra low latency MoQ str...

International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...

07/07/2026

Leader provides Test and Measurement for global broadcast...

Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Producti...

Clear-Com announced that Ross Production Services (RPS), a leading provider of mobile production solutions for live events and broadcasts, has standardized on ...

07/07/2026

Q Era Innovations Take Center Stage for LiveU at IBC2026

LiveU redefined live newsgathering with the invention of cellular bonding. At IBC2026, Stand 7.C24, the company will show how that foundation is evolving into t...

07/07/2026

Camera to Cloud Meets Camera to Timeline LucidLink Unifi...

LucidLink, a leader in cloud-based file services for content creators, today announced an enhanced workflow integration between LucidLink and Adobe Frame.io tha...

07/07/2026

Comcast's Sky to Acquire ITV Media and Entertainment

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Digital Alert Systems Details ATSC 3.0 EAS Capabilities to FCC

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

New appointments to Screen Australia board

New appointments to Screen Australia board 7 July 2026 The Albanese Labor Government has made new appointments to the Screen Australia board. Dr Tania Chamber...

07/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns.

The right team. The right time.' How The Killings at Parrish Station stuck t...

07/07/2026

Toby Regbo, Harry Gilby and Jessica Barden lead cast for The Cadburys - the true story of the Cadbury family - with filming now underway in Birmingham

UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars The six-part series is produced by Fable P...

07/07/2026

Record audiences tune into the ICC Womens T20 World Cup 2026 on Sky Sports

Tuesday 7 July 2026 Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports The ICC Women's T20 World Cup 2026 was the most watche...