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Is Apple ready to take a bite out of English football?

23/03/2023

The next auction of Premier League rights is due to take place next year, and will cover 2025-28

By Jenny Priestley

Published: March 23, 2023 Updated: March 31, 2023

The next auction of Premier League rights is due to take place next year, and will cover 2025-28

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Having already secured the rights to Major League Soccer in the United States, Apple is reportedly turning its attention to English football.

According to Bloomberg, the company is considering bidding for both Premier League and English Football League rights. Neither Apple or the Premier League have commented on the report.

Premier League matches are currently broadcast in the UK by Sky Sports, BT Sport and Amazon Prime.

It's thought that rather than securing all of the matches, as it has with MLS, Apple is more likely to bid on one or more of the packages available to broadcasters.

If it does set its sights on the Premier League, Apple is likely to face competition from sports streamer DAZN which is also keen to acquire games in order to break into the crowded UK sports broadcasting market.

The next auction of Premier League rights is due to take place next year, and will cover 2025-28.

The current deal, which runs until 2025, is worth 4.8 billion, averaging 1.66 billion per year.

There have been previous suggestions that the Premier League does not want more than three broadcasters/streamers to hold the rights as that would mean football fans having to subscribe to too many platforms.

DAZN set to bid for Premier League rights
LINK: https://www.tvbeurope.com/business/is-apple-ready-to-take-a-bite-out-o...
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