Mizzou Tigers Roar With Renovated South End Zone Facility at Memorial Stadium The entire project was built to the tune of $98 million By Kristian Hernandez, Associate Editor
Thursday, September 19, 2019 - 10:33 am
Print This Story
Story Highlights
About 160 miles away from the massive Gateway Arch in St. Louis, the University of Missouri has spent a good chunk of the past two seasons constructing a gigantic structure of their own. The south end zone facility inside of Faurot Field at Memorial Stadium comes with new suites, club seats, dining areas, and a 30 ft. x 80 ft. LED videoboard as the finishing touch. The Tigers are 2-0 at home (and are outscoring their opponents by a bonkers differential of 88-7) since its unveiling, and ahead of their first conference game of the 2019 season, the university is excited to showcase the new video capabilities in front of a raucous SEC crowd.
The Daktronics videoboard during the home opener between Mizzou and West Virginia at Memorial Stadium.
This video board adds to the energy within this stadium, says Chad Pothoff, production manager, broadcast operations, University of Missouri. It creates an impact that every display producer is trying to create to help get the fans riled up. And then, of course, that will help the team win.
New Screen on the Scene: Daktronics Brings the In-Venue Juice
The prior state of Memorial Stadium was a totally different setup than what presently stands. Before 2019, the crew operating the in-venue video board were doing the job with a display at a much larger scale.
There was a four-by-three Daktronics display that was used in the past and it was only used for either static sponsorship [posts], light animated graphics, and some crowd prompts, says Pothoff. The big grab that was down [near the south end zone] in the past was out-of-town scores that cycled through, so there was nothing from a video standpoint. These were all run off of Daktronics Venus 7000 controllers and players.
With the help of copious amounts of donors and the department that runs the Tiger Scholarship Fund, Missouri-based architecture company Populous was called upon to handle the structural requests. From a video perspective, Daktronics came back to install the new video display. And despite rough weather conditions, Daktronics worked hand-in-hand with the university to stay on track.
Overall, we had a little bit more of a tough winter than what we typically see here and that did slow down the construction process a little bit, says Pothoff. Daktronics was ready to go every step of the way. It was remarkable how fast everything came together.
In addition to introducing physical changes to the production workflow, the team running videoboard production from the control room in Mizzou Arena (along with in-venue and executive producers sitting in the westside press box in the stadium) made the jump from a Ross XPression graphics package to the Daktronics Show Control system. Training a staff of 25 workers is not an easy task, and despite the fact that the basketball arena possesses the same production platform, Daktronics gave a crash course on the program before the start of the season to get everyone up to speed.
They came in August and we spent a week with them to learn the machine. We already kind of had an idea of what we wanted the layouts of the boards to look like because I [made] mock drawings, [then on] Photoshop, and sent those around to get approved, says Pothoff. It was definitely a huge learning curve, but we tried to stay ahead of the game that way so when it came time for training, we could focus on how to work the actually machine actually.
On September 7, the south end zone facility was christened with the first snap of the home opener against West Virginia. With previous seasons filled of manual labor, diligent planning, and productive strategizing, the in-venue team set out on exercising the new videoboard in ways that were never seen before in Memorial Stadium.
We're doing a bunch of different things on this videoboard. We can certainly go full with prerecorded content, the intro video, hype videos, crowd prompts, and all of the messaging that fans come to expect, says Pothoff. During play, the board has your standard game in progress information, so game stats, our live video feed, and a bit of light advertising from our friends at Learfield are constantly cycling up there. The feedback we've heard has been incredible.
Inside of the Show Me Club, fans can dine and view the game in the comfort of a closed environment.
Show Me the Details: Upgrades Continue in the South End Zone
Back in the early years of statehood, many Missourians utilized a simple two-word phrase that has withstood the test of time and embedded itself in present-day lexicon: show me. Mizzou has taken the unofficial slogan of the state and elevated it to a whole new level with features that are enticing every Tigers fan, administrative employee, coach, and player.
The video portion of the south end zone is just a small part of a major overhaul, says Pothoff. In the past, they were housed across the street from the football stadium and that's where their weight room, locker room, and training facilities were. Now, all of that is right here [in Memorial Stadium] as well as all of the coaches' offices and team meeting rooms. In our area, there's two clubs along with many different suite options.
One of these premier club spaces, dubbed the Show Me Club, is a spot to grab a bite to eat and soak in some NFL RedZone flair with whiparound updates of the latest out-of-town action by an in-studio host on a large Daktronics display during commercial breaks of the game.
We're still playing around with the layout and what exactly we want to be able to display on there, he continues. We're taking
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Mizzou Tigers Roar With Renovated South End Zone Facility at Memorial Stadium The entire project was built to the tune of $98 million By Kristian Hernandez, Associate Editor 
