
With Progress Sitefinity, leading German fashion brand manages content and commerce at once, improving its SEO score
BEDFORD, Mass., Oct. 12, 2021 (GLOBE NEWSWIRE) -- Progress (NASDAQ: PRGS), the leading provider of products to develop, deploy and manage high-impact applications, today announced that the German lifestyle fashion brand Tom Tailor selected the Progress Sitefinity Digital Experience Platform (DXP) to supplement its physical brick-and-mortar experience digitally, due to COVID-19. With Progress Sitefinity platform, the brand created engaging multi-region digital experiences for its clients and aligned content and commerce to engage and convert customers online.
Tom Tailor's Southeastern Europe (SEE) branch has enjoyed great success over the years, exclusively serving customers at local brick-and-mortar stores. Once the COVID-19 pandemic hit, they suddenly needed an ecommerce store to serve regional customers. The platform Tom Tailor had been using to manage its digital presence wasn't suited for ecommerce, and its team was entirely dependent on the implementing agency in order to make updates.
Tom Tailor chose to work with Vareo, a Slovenia-based marketing technology agency, to catapult its ecommerce journey. Vareo proposed a full-scale migration of the Tom Tailor SEE site to Progress Sitefinity platform which made managing content seamless. In addition, the platform's tight integration with Ucommerce, a leading .NET commerce engine, added powerful ecommerce capabilities. With this approach, Tom Tailor has managed the entire ecommerce experience from one platform while minimizing IT overhead costs.
With Sitefinity and Ucommerce, we were able to deliver the online shopping experience that our customers didn't even know they wanted, said Aljosa Bajrovic, General Manager, Tom Tailor SEE. By filling that gap, we've also been able to create a new revenue stream that enables us to grow our brand in new markets and reach new audiences.
Through Vareo, Tom Tailor was able to launch its new online presence within three months. Within the first 10 days of going live, the ecommerce digital experience out earned its top brick-and-mortar location by 10%, without incurring any additional marketing and promotion expenses. By unifying content and commerce delivery on a single platform, Tom Tailor also increased its SEO score by 71%. Due to Sitefinity's ease of use, the brand's non-technical marketing team can easily update content without third-party resources which reduced agency retainer expenses by 70%.
Strong brands always find a way to respond to challenging situations, but sometimes they need a little help to execute upon their vision, said John Ainsworth, SVP, Core Products, Progress. Using Progress Sitefinity platform, Tom Tailor has not only created unique digital and ecommerce experiences for its customers, but also streamlined its day-to-day operations, opening up even more opportunities for growth.
Sitefinity platform makes it easy for marketers and developers to deliver compelling, efficient, multichannel user experiences. It provides critical DXP capabilities in addition to ecommerce, including content management, personalization, cloud deployment and more and enables users to create successful online experiences that engage visitors with only a fraction of the time and resources. For more information, click here.
Additional Resources
Read the Tom Tailor case study
Follow Progress on Twitter, Facebook and LinkedIn
Read the Progress blog
About Progress
Progress (NASDAQ: PRGS) provides the leading products to develop, deploy and manage high-impact business applications. Our comprehensive product stack is designed to make technology teams more productive, and we have a deep commitment to the developer community, both open source and commercial alike. With Progress, organizations can accelerate the creation and delivery of strategic business applications, automate the process by which apps are configured, deployed and scaled, and make critical data and content more accessible and secure -- leading to competitive differentiation and business success. Over 1,700 independent software vendors, 100,000+ enterprise customers, and a three-million-strong developer community rely on Progress to power their applications. Learn about Progress at www.progress.com or +1-800-477-6473.
Progress and Sitefinity are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the US and other countries. Any other trademarks contained herein are the property of their respective owners.
Press Contacts:
Kim Baker
Progress
+1 781-280-4000
pr@progress.com
Source: Progress Software Corporation
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
L3Harris Technologies has delivered its second Bombardier Global 6500 missionize...
01/07/2025
MELBOURNE, Fla., July 1, 2025 - L3Harris Technologies (NYSE: LHX) will release its second quarter 2025 financial results before the market opens on Thursday, Ju...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations, renewing the licenses for Chesapeake...
01/07/2025
Dalet has released a new update to its Dalet Flex media workflow platform, introducing powerful new capabilities to its flagship platform....
01/07/2025
NEWARK, N.J. With the FIFA Club World Cup final rapidly approaching and the start of the 2026 FIFA World Cup now less than a year away, interest in soccer in th...
01/07/2025
COW Job Listing: Laser Engraved Logo
Brie Clayton July 1, 2025
0 Comments
Laser engraved logo
July 1, 2025Steffie Beltt's Mi Amor Music Video Cr...
01/07/2025
LeGrow.Studio Builds Broadcast Hub for ePro League
Brie Clayton July 1, 2025
0 Comments
TEM Constellation HD and BlackmagicURSA Broadcast G2 drive liv...
01/07/2025
Beeble launches SwitchLight 2.0, bringing AI-powered relighting to any footage
Brie Clayton July 1, 2025
0 Comments
New AI model delivers full-scene p...
01/07/2025
Steffie Beltt's Mi Amor Music Video Created with Blackmagic Design
Brie Clayton July 1, 2025
0 Comments
Blackmagic PYXIS 6K digital film camera...
01/07/2025
WASHINGTON The Federal Communications Commission's Enforcement and Media Bureaus have entered into a consent decree with Sinclair to resolve a variety of in...
01/07/2025
DENVER Low-power television (LPTV) station owners looking to navigate the complexities of selling their assets in todays dynamic media environment are invited t...
01/07/2025
NASA announced today that live programming from its NASA+ channel will be available on Netflix starting sometime this summer....
01/07/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has appointed Katie McAuliffe to serve as policy advisor in his office....
01/07/2025
MOUNTAIN VIEW, Calif. Alphabet's GFiber, the broadband provider formerly known as Google Fiber, has announced that it recently worked with Nokia to demonstr...
01/07/2025
NEW YORK, N.Y. DoubleVerify (DV) has announced the launch of DV Authentic Attention for Social. The product will first launch with Snap, the owner of Snapchat....
01/07/2025
WASHINGTON The Federal Communications Commission has rejected license challenges to three full-power Baltimore TV stations and agreed to renew the license for C...
01/07/2025
Compact new converter lets users capture live NDI and streaming sources into software over a USB interface
Video interface and IP workflow innovator Magewell ...
01/07/2025
Disguise, the award-winning tech company driving visuals for Broadway and West End hits including Redwood, Stranger Things: The First Shadow and Disney's Fr...
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
Historic appointment ushers in unified leadership for WRAL-TV, New Media, and Digital Solutions
RALEIGH, N.C. - 6-27-25 - Capitol Broadcasting Company is prou...
01/07/2025
SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...
01/07/2025
The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...
01/07/2025
Cherry on the cake: Inside the technical production of the Tour de France 2025 w...
01/07/2025
NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...
01/07/2025
TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
Back to All News
Watch: A Line Crossed: Netflix Drops Explosive Trailer for New...
01/07/2025
Tyngsboro, Mass. - June 30, 2025 - The 2025 ACM Annual Conference at Boston University was an energizing and inspiring gathering of community media professional...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
01/07/2025
This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...
01/07/2025
In many parts of the world, including major technology hubs in the U.S., there's a yearslong wait for AI factories to come online, pending the buildout of n...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...