Team Whistle Partners With Adobe on The Beautiful Game Series to Tell New Stories Around Women's World Cup

Team Whistle Partners With Adobe on The Beautiful Game Series to Tell New Stories Around Women's World Cup By Brandon Costa, Director of Digital

Friday, July 21, 2023 - 9:31 am

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Just in time for the start of the FIFA Women's World Cup, Team Whistle has struck a partnership with Adobe on its new video series, The Beautiful Game, which will be featured across social channels for Whistle and Adobe and on NWSL player channels.

Episodes of Team Whistle's new series, The Beautiful Game, feature interviews with former USWNT team stars Carli Lloyd (pictured) and Ashlyn Harris.

The series is produced in a short-form, vertical video format for platforms like TikTok and YouTube Shorts and will feature the world's top female soccer players reliving their most inspiring moments and memories. In each episode, legends of Women's World Cups past answer a variety of questions about their career journeys, their legacy-defining plays, their off-field contributions to the future of the game, and even their everyday lives.

Each episode is edited with unique transitions and animations created using Adobe Express Adobe's new all-in-one content creation app. Adobe Express empowers creators to develop standout content. The platform offers nearly 200 million assets including video and design templates and more for all creators to tap into.

With the cultural importance of the Women's World Cup, and the global challenges that time differences create, brands have an opportunity to lead the conversation with fans by pushing custom content on digital and social, said Vinnie Butera, VP of Partnerships & Brand Strategy at Team Whistle. Team Whistle's specialty is naturally connecting brands with accessible storytelling that resonates with fans around these types of key tentpole moments.

https://www.youtube.com/shorts/2L_u-JkE3jk

At Adobe, we're committed to celebrating and supporting women in sharing their stories, having their voices heard and being successful in exploring their passions, said Heather Freeland, Chief Brand Officer at Adobe. As part of our ongoing commitment to elevating pioneering women in sports and supporting the next generation of fans, we're proud to partner with Team Whistle to help continue to amplify unique perspectives and stories in creative ways.

Adobe is an official partner of the National Women's Soccer League (NWSL).

According to an official release, in Carli Lloyds' episode, she recounts her competitive childhood, the many setbacks she was faced with and ultimately her relentless determination to be at the top of her game. Ashlyn Harris' episode will share her experience of being the youngest starter in the U19s team at age 16, her deep love for fashion and her early setbacks that she didn't let define her.

It was so special to take a trip down memory lane and reflect and relive my most special moments utilizing all the incredible and fun functions from Adobe Express like illustration, said former USWNT star Carli Lloyd. I only hope my journey and principles that I have lived and trained by will inspire other young women to chase their dreams.

LINK:	https://www.sportsvideo.org/2023/07/21/team-whistle-partners-with-adob...
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