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PRESS RELEASE
JULY 17, 2019
Framestore Stays High' with Kim Gehrig for Brittany Howard's debut music video
The latest collaboration between Framestore and director Kim Gehrig is for Brittany Howard's debut solo music video for Stay High' which features a colour grade and subtle VFX by the creative studio. A tribute to the singer's late father, the beautifully-stylised music video stars actor Terry Crews (Brooklyn Nine-Nine, The Expendables) as a man finishing a day's work and returning home to his family.
Produced by production company Somesuch, the aim of Stay High' is to move away from the glossy music videos that many pop singers create and present a natural and much more emotionally-driven story which honoured K.J. Howard, the father of Brittany Howard. Shot in her hometown of Nashville, the music video features lots of the singer's family and friends and Brittany pops up in several scenes throughout the video as different characters.
Kim wanted to really highlight the innocence of the video's story, something I kept in mind while grading the film, said Simon Bourne, Framestore's Head of Creative Colour whos graded several films for the director. The focus needed to always be on Terry with nothing in his surroundings distracting from that and the grade needed to reflect that idea.
Ben Cronin, Framestore's Creative Director and one of the compositors on the film, alongside Nuke Compositor Christian Baker, added; from a VFX point of view, our job was all about invisible effects that highlighted the beautiful job that Ryley Brown, the film's DoP did and to complement Kim's unique vision.'
We've worked with Kim on several commercials and music video projects and we love collaborating because her films are always visually-interesting and she knows we'll always help achieve the ground-breaking and effortlessly cool work that she does.'
Credits:
Artist: Brittany Howard
Director: Kim Gehrig
Production Company: Somesuch
Executive Producer: Saskia Whinney
Producer: James Waters
Cinematography: Ryley Brown
Editor: Tom Lindsay
Editing House: Trim Editing
VFX and Colour: Framestore
Compositing: Ben Cronin & Christian Baker
Senior Producer: Sophie Harrison
Colourist: Simon Bourne
Framestore is an Oscar-winning creative studio that uses innovative talent and technology to create high-end images for every platform. Framestore partners with clients ranging from Hollywood studios through to advertisers, ad agencies, production companies and video game developers. In addition to being recognised for its globally celebrated visual effects, Framestore has more recently made its name as an innovator in the digital space by focusing on the immersive engagement potential of interactive visual effects.
For more information please contact Stephanie Bruning or Martin Izzard on +44 (0) 20 7344 8000
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