Audioemotion launches in Spain the new format of interactive audio XAPPmedia Este formato permitir a las marcas conectarse y relacionarse por voz e interactuar con millones de oyentes a trav s de los anuncios XAPP. Audioemotion, compa a especializada en publicidad en radio online en Espa a, y XAPPmedia, empresa desarrolladora de soluciones de audio interactivo para publicidad y contenidos, han iniciado una colaboraci n para poner a disposici n de las aplicaciones de radio y de productos basados en audio una innovadora tecnolog a que pretende revolucionar el mundo de la publicidad acercando, como nunca antes, las marcas al consumidor y a la vez la radio a sus audiencias.
Este sistema permite por primera vez a los oyentes conectarse instant neamente con las marcas en funci n de sus intereses, a trav s de una respuesta en forma de voz, y adem s interactuar con las emisoras indicando sus elecciones sobre nuevos contenidos. Adem s de proveer una experiencia m s rica natural al oyente, este m todo ha demostrado en Estados Unidos c mo puede multiplicar por m s de diez el resultado que generan los anuncios banner m vil.
Elisa Escobedo, CEO de Audiemotion, ha asegurado que la tecnolog a de audio interactivo XAPPmedia es la experiencia m s natural para los oyentes mobile. No tienen que mirar su pantalla, escuchan el anuncio y en caso de estar interesados en una oferta o contenido sugerido, simplemente lo piden con voz y les es entregado instant neamente. Todo esto se genera con libertad y sin necesidad de utilizar manos ni ojos. Estamos entusiasmados de traer esta fant stica tecnolog a en exclusive al Mercado Espa ol. Conocemos ya varios anunciantes que est n deseando conectar con las audiencias a trav s de aplicaciones audio. Estamos convencidos de que los enormes resultados que genera XAPPmedia en Estados Unidos ser n m s que bienvenidos y contar n con un gran xito entre la comunidad publicitaria de Espa a .
Patt Hibie, CEO y co-fundador de XAPPmedia, considera que Audioemotion tiene enormes audiencias disponibles y llega a los anunciantes con un volumen del 65% de cobertura de las audiencias de oyentes online, es decir, 15'5 millones de oyentes. Estamos entusiasmados continuando con nuestra expansi n internacional y de llevar el alto rendimiento y respuesta de XAPP Ads a la audiencia m vil de Espa a .
XAPPmedia fue la primera compa a en proveer a los consumidores del servicio Give Consumers a Voice que permite conexiones instant neas activadas por voz con marcas y contenido de audio a trav s de aplicaciones m vil. A diferencia de otros formatos de aplicaciones, XAPP permite a los consumidores conectar con el contenido, los artistas y las marcas simplemente hablando mediante un m todo f cil, espont neo y efectivo. Este servicio aporta un gran valor a adido a los publicistas y productores de contenido y mejora el rendimiento de anuncios y la experiencia del consumidor.
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Audioemotion launches in Spain the new format of interactive audio XAPPmedia Este formato permitir a las marcas conectarse y relacionarse por voz e interactuar con millones de oyentes a trav s de los anuncios XAPP. Audioemotion, compa a especializada en publicidad en radio online en Espa a, y XAPPmedia, empresa desarrolladora de soluciones de audio interactivo para publicidad y contenidos, han iniciado una colaboraci n para poner a disposici n de las aplicaciones de radio y de productos basados en audio una innovadora tecnolog a que pretende revolucionar el mundo de la publicidad acercando, como nunca antes, las marcas al consumidor y a la vez la radio a sus audiencias.
