
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on various phases within the media supply chain - all with the same goal to create the best possible entertainment. Whether it's remote editing, review and approval, or teams accessing archive content, when done right, collaboration leads to efficient and timely content processing. However, creating and maintaining synergy throughout the media chain is no easy feat.
Continuity in Storage Workflows Most broadcast and media organisations have large archives of media assets. As the archives continue to grow with the generation of new content, the need for optimisation becomes a higher priority. Media teams all have specific and varying requirements, although most are bound by the common need for flexibility. Assets now need to be accessible from multiple locations, rather than from a single office, to satisfy the culture of remote working. And while many workflows such as preparation, transcoding, or content packaging, have embraced cloud-based infrastructure, when it comes to storage, there are specific challenges around cloud adoption.
It's not that media companies don't have the desire for consistency and increased collaboration in the cloud. It's just that there are some logistical roadblocks in the way. Moving from legacy platforms, like LTO or ODA, can be quite unwieldy. When dealing with Petabytes of physical data, a lift and shift' operation takes up valuable time and resources. But media companies can take a more iterative approach and augment legacy tech with more modern solutions.
Content can be moved to media-focused, on-prem object storage that can handle the subsequent transition of media and metadata to the cloud. By migrating archive content in stages, as needed, the right on-prem platform will synchronise effortlessly with cloud storage. Scalability and accessibility are clearly the cloud's key selling points. However, there are considerations to take into account before jumping on board with the first cloud storage vendor that comes knocking.
Identifying the Right Solution Effective content collaboration requires a tailored approach. Requirements vary from business to business, and you should choose the storage and workflow infrastructure which will directly benefit your organisation's needs. In many cases, a cloud-based approach allows media teams to work smarter. The right cloud storage platform should enable real-time collaboration, giving you instant access to your files and the ability for creative teams to work on projects simultaneously. But as we know, not all solutions are created equal. Many public cloud vendors lock companies into restrictive agreements or use metadata as a bargaining chip. This stops you having full ownership over your media. Therefore, before you sign on the dotted line, you should make sure your chosen solution provides, at a minimum:
A media-focused interface
Easy integration with other media platforms
Self-serve access from anywhere
Transparent costings - no hidden fees
Future-proof access to content and third-party integrations
Secure, multi-departmental use
Automated file backup and disaster recovery
Comprehensive analytics, compliance, and user auditing
If the solution you're considering can't meet the above, you should ask yourself, is this the right platform for our company needs, for now and for the future? . If you don't feel confident in your storage systems ability to adapt and provide consistency in years to come, it's time to find one that can. As the saying goes, buy nice or buy twice - don't waste budget on a solution that can't grow with your organisation, and doesn't give you complete control.
As the desire for unstifled collaboration grows within the entertainment sector, the value of cloud-based media workflows is obvious. But the cloud solution you choose needs to have been created with media workflows in mind. Integrating purpose-built, future-proof systems throughout the supply chain makes it easier to maintain consistency during the creative process. When multiple people work together without restriction, content quality, and workflow efficiency improve.
MatrixStore Cloud is a revolutionary media-focused cloud storage platform that gives you instant access to your content. Its intuitive media interface makes protecting, finding, and sharing content straightforward, empowering creativity and collaboration between global teams.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix running out of Flagship Mobile unit, Features 50+ ...
03/04/2026
Iconic guitar pedals now available in plug-in form
Guitar effects experts Electro-Harmonix have teamed up with MixWave to turn a collection of their most pr...
03/04/2026
New multi-band AUv3 plug-in announced
Fred Anton Corvest (FAC) offer an extensive range of AUv3 plug-ins and iOS/iPadOS Apps, and their multiband effects pr...
03/04/2026
Just 84 units to be released in the US
Experimental synthesizer and sound-machine extraordinaires SOMA Laboratory have revealed an upcoming special-edition ...
03/04/2026
Emulates the input section of an Ampex 350
One of the latest arrivals to the Iconic Instruments range delivers a new tube preamp plug-in inspired by the cir...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
03/04/2026
Winning in the new media economy: Avid showcases AI-powered, connected intellige...
03/04/2026
NUGEN Audio CEO Dr. Paul Tapper to Lead Presentation About Dialog Intelligibilit...
03/04/2026
NAB Show 2026: PlayBox Neo Highlights Workflow, Security, and IP Advances
Brie Clayton April 2, 2026
0 Comments
PlayBox Neo will showcase the latest i...
03/04/2026
For Taku Hirano, Everything Is Connected From touring and composition to teaching and instrument design, the in-demand percussionist sees it all as one body o...
03/04/2026
Berklee Honors Humberto Ramirez with Master of Latin Music Award The alumnus and acclaimed trumpeter is honored for his influence as a performer, composer, an...
03/04/2026
Back to All News
Competition Heats Up with Intrigue and Spices: Netflix Unveils...
03/04/2026
Back to All News
Radioactive Emergency Ranks #1 On Netflix's Global Top 10 ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...