Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on various phases within the media supply chain - all with the same goal to create the best possible entertainment. Whether it's remote editing, review and approval, or teams accessing archive content, when done right, collaboration leads to efficient and timely content processing. However, creating and maintaining synergy throughout the media chain is no easy feat.
Continuity in Storage Workflows Most broadcast and media organisations have large archives of media assets. As the archives continue to grow with the generation of new content, the need for optimisation becomes a higher priority. Media teams all have specific and varying requirements, although most are bound by the common need for flexibility. Assets now need to be accessible from multiple locations, rather than from a single office, to satisfy the culture of remote working. And while many workflows such as preparation, transcoding, or content packaging, have embraced cloud-based infrastructure, when it comes to storage, there are specific challenges around cloud adoption.
It's not that media companies don't have the desire for consistency and increased collaboration in the cloud. It's just that there are some logistical roadblocks in the way. Moving from legacy platforms, like LTO or ODA, can be quite unwieldy. When dealing with Petabytes of physical data, a lift and shift' operation takes up valuable time and resources. But media companies can take a more iterative approach and augment legacy tech with more modern solutions.
Content can be moved to media-focused, on-prem object storage that can handle the subsequent transition of media and metadata to the cloud. By migrating archive content in stages, as needed, the right on-prem platform will synchronise effortlessly with cloud storage. Scalability and accessibility are clearly the cloud's key selling points. However, there are considerations to take into account before jumping on board with the first cloud storage vendor that comes knocking.
Identifying the Right Solution Effective content collaboration requires a tailored approach. Requirements vary from business to business, and you should choose the storage and workflow infrastructure which will directly benefit your organisation's needs. In many cases, a cloud-based approach allows media teams to work smarter. The right cloud storage platform should enable real-time collaboration, giving you instant access to your files and the ability for creative teams to work on projects simultaneously. But as we know, not all solutions are created equal. Many public cloud vendors lock companies into restrictive agreements or use metadata as a bargaining chip. This stops you having full ownership over your media. Therefore, before you sign on the dotted line, you should make sure your chosen solution provides, at a minimum:
A media-focused interface
Easy integration with other media platforms
Self-serve access from anywhere
Transparent costings - no hidden fees
Future-proof access to content and third-party integrations
Secure, multi-departmental use
Automated file backup and disaster recovery
Comprehensive analytics, compliance, and user auditing
If the solution you're considering can't meet the above, you should ask yourself, is this the right platform for our company needs, for now and for the future? . If you don't feel confident in your storage systems ability to adapt and provide consistency in years to come, it's time to find one that can. As the saying goes, buy nice or buy twice - don't waste budget on a solution that can't grow with your organisation, and doesn't give you complete control.
As the desire for unstifled collaboration grows within the entertainment sector, the value of cloud-based media workflows is obvious. But the cloud solution you choose needs to have been created with media workflows in mind. Integrating purpose-built, future-proof systems throughout the supply chain makes it easier to maintain consistency during the creative process. When multiple people work together without restriction, content quality, and workflow efficiency improve.
MatrixStore Cloud is a revolutionary media-focused cloud storage platform that gives you instant access to your content. Its intuitive media interface makes protecting, finding, and sharing content straightforward, empowering creativity and collaboration between global teams.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on various phases within the media supply chain - all with the same goal to create the best possible entertainment. Whether it's remote editing, review and approval, or teams accessing archive content, when done right, collaboration leads to efficient and timely content processing. However, creating and maintaining synergy throughout the media chain is no easy feat.
