
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on various phases within the media supply chain - all with the same goal to create the best possible entertainment. Whether it's remote editing, review and approval, or teams accessing archive content, when done right, collaboration leads to efficient and timely content processing. However, creating and maintaining synergy throughout the media chain is no easy feat.
Continuity in Storage Workflows Most broadcast and media organisations have large archives of media assets. As the archives continue to grow with the generation of new content, the need for optimisation becomes a higher priority. Media teams all have specific and varying requirements, although most are bound by the common need for flexibility. Assets now need to be accessible from multiple locations, rather than from a single office, to satisfy the culture of remote working. And while many workflows such as preparation, transcoding, or content packaging, have embraced cloud-based infrastructure, when it comes to storage, there are specific challenges around cloud adoption.
It's not that media companies don't have the desire for consistency and increased collaboration in the cloud. It's just that there are some logistical roadblocks in the way. Moving from legacy platforms, like LTO or ODA, can be quite unwieldy. When dealing with Petabytes of physical data, a lift and shift' operation takes up valuable time and resources. But media companies can take a more iterative approach and augment legacy tech with more modern solutions.
Content can be moved to media-focused, on-prem object storage that can handle the subsequent transition of media and metadata to the cloud. By migrating archive content in stages, as needed, the right on-prem platform will synchronise effortlessly with cloud storage. Scalability and accessibility are clearly the cloud's key selling points. However, there are considerations to take into account before jumping on board with the first cloud storage vendor that comes knocking.
Identifying the Right Solution Effective content collaboration requires a tailored approach. Requirements vary from business to business, and you should choose the storage and workflow infrastructure which will directly benefit your organisation's needs. In many cases, a cloud-based approach allows media teams to work smarter. The right cloud storage platform should enable real-time collaboration, giving you instant access to your files and the ability for creative teams to work on projects simultaneously. But as we know, not all solutions are created equal. Many public cloud vendors lock companies into restrictive agreements or use metadata as a bargaining chip. This stops you having full ownership over your media. Therefore, before you sign on the dotted line, you should make sure your chosen solution provides, at a minimum:
A media-focused interface
Easy integration with other media platforms
Self-serve access from anywhere
Transparent costings - no hidden fees
Future-proof access to content and third-party integrations
Secure, multi-departmental use
Automated file backup and disaster recovery
Comprehensive analytics, compliance, and user auditing
If the solution you're considering can't meet the above, you should ask yourself, is this the right platform for our company needs, for now and for the future? . If you don't feel confident in your storage systems ability to adapt and provide consistency in years to come, it's time to find one that can. As the saying goes, buy nice or buy twice - don't waste budget on a solution that can't grow with your organisation, and doesn't give you complete control.
As the desire for unstifled collaboration grows within the entertainment sector, the value of cloud-based media workflows is obvious. But the cloud solution you choose needs to have been created with media workflows in mind. Integrating purpose-built, future-proof systems throughout the supply chain makes it easier to maintain consistency during the creative process. When multiple people work together without restriction, content quality, and workflow efficiency improve.
MatrixStore Cloud is a revolutionary media-focused cloud storage platform that gives you instant access to your content. Its intuitive media interface makes protecting, finding, and sharing content straightforward, empowering creativity and collaboration between global teams.
Europe Stories
04/12/2023
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, lightning-fast multimedia a...
02/07/2023
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently.
ABC members and data subscrib...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
02/07/2023
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon.
When rele...
26/05/2023
Photo credit: BFA/Darian DiCianno/Deonte Lee/Matteo Prandoni
New York City residents and visitors alike have made countless memories in each of Central Park...
26/05/2023
EditShare Supports Every Storyteller at BroadcastAsia 2023
Scalable storage and content management on premises, at remote locations and in the cloud
Boston, ...
26/05/2023
The new 7 ARRI CCM-1 provides full camera control for ALEXA 35 and ALEXA Mini LF and has been developed with partner SmallHD
By TVBEurope Staff
Published: M...
26/05/2023
Tim Baldwin, VP product at Zixi, explains his journey into the media industry and the varying qualities required of a product manager
By TVBEurope Staff
Pub...
26/05/2023
Oct 19, 2022
Trading update 3Q22
INSIDE INFORMATION - REGULATED INFORMATION
Strong sales growth across divisions
Kortrijk, Belgium, 19 October 2022,...
26/05/2023
ProSiebenSat.1 starts 2023 as expected and confirms full-year outlook
Group revenues in the first quarter as announced below previous year: Group revenues are...
26/05/2023
Sustainable savings
Going the extra mile at FESPA 2023, Fujifilm has fitted ea...
26/05/2023
Eurovision Sport agrees media rights deal with FIBA 3x3...
26/05/2023
The RT Concert Orchestra brings The Delta Blues Project' to the UCD Festiv...
26/05/2023
Genelec 5.1 monitoring drives new Soundon OB truck posted: 26/05/2023
5.1 Genelec Smart Active Monitoring System
In response to a surge in OB broadcast s...
25/05/2023
Dive into the psychedelic pop sounds of Ripple or Dribble to immerse yourself in the bright and colorful world of 20-year-old Sycco. The artist, who has Tor...
25/05/2023
Three Medias Mark Rawlings-Smith details how media companies can use Web3 for both transcoding and media storage, as well as ownership of their data
By Contrib...
25/05/2023
By TVBEurope Staff
Published: May 25, 2023
Atomos has announced immediate support for Apple ProRes RAW plug-ins, an innovation that it says lets camera man...
25/05/2023
According to reports, the company is working with Goldman Sachs on the sale
By Tom Butts
Published: May 24, 2023 Updated: May 25, 2023
According to repo...
25/05/2023
BACKeOne tunes into first-look podcast adaptation deal with CanadalandEntertainment One (eOne) has signed an exclusive first-look deal with Canadian podcasting ...
25/05/2023
Wuppertal May 25, 2023
Riedel Bolero S Improves Coach Communications for Germa...
25/05/2023
As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....
25/05/2023
Photo credit: Getty Images
Press release - 25 May 2023 18:01
Orby Elevate Selects EUTELSAT 117 West A For DTH TV Distribution Across the US Facebook
Link...
25/05/2023
In celebration of Pride, Apple Fitness+ is introducing new workouts and meditations that will shine a light on the LGBTQ+ community, as well as a new Artist Spo...
25/05/2023
After graduating from the Ecole Polytechnique, Louis-Cyrille Tr buchet began his professional career at Radio France in 1998.
He oversaw the digitalisation of ...
25/05/2023
RT and Screen Ireland have announced the eight Storyland projects which are in development (see below). Since its inception over a decade ago, Storyland has ac...
25/05/2023
Showcasing snapshots of how European conservationists are working to stem the tide of a biodiversity crisis and climate change one step at a time, Back from the...
25/05/2023
To Whom It Concerns, on this Friday night's Late Late Show
For this very ...
25/05/2023
Eurovision Song Contest 2023 reaches 162 million viewers with record breaking on...
24/05/2023
Scampston Hall in North Yorkshire on Saturday 12th August and Sunday 13th August...
24/05/2023
Looking back, it's clear the early days of podcasting were uncharted territory. Avid listeners would finish an episode and engage with each other elsewhere-...
24/05/2023
LGBTQIA people are in music, art, television-and on the football pitch. So earl...
24/05/2023
It's hardly hyperbole to say that Latin music has taken over the globe: Latin music streams on Spotify have increased by almost 170% in the last five years....
24/05/2023
When you're an emerging writer, the toughest thing is getting into the room, starts Aaron Buckingham, a lead on Spotify's Songwriter and Publishing Rel...
24/05/2023
Whether you're an artist, a listener, or a bit of both, there's one thing that has been true since time immemorial: Music should be shared. If you'r...
24/05/2023
The crossover collaboration is one of music's great traditions. When artists from different genres, regions, or simply different career stages bring their t...
24/05/2023
The EU said it had decided to close the investigation for priority reasons but t...
24/05/2023
He will focus on developing solutions that accelerate innovation and growth for Arqivas customers through the use of new and emerging technologies
By Jenny Pri...
24/05/2023
WATCH our promo here.
Cruinni na n g takes place on Saturday 10th June, and this year more than 500 free creative events are planned for thousands of young pe...
24/05/2023
We switched on. You too - Magyar Telekom increases its 5G outdoor population cov...
24/05/2023
ProSiebenSat.1 invites to the Annual General Meeting of Shareholders on June 30,...
24/05/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...
24/05/2023
SAN JOSE, Calif. - May 24, 2023 - Harmonic (NASDAQ: HLIT) today announced the ex...
24/05/2023
FUJIFILM X-S20
When the XC15-45mmF3.5-5.6 OIS PZ is mounted
The X-S20 is equipped with the back-illuminated 26.1MP sensor X-Trans CMOS 4 *3 and the high-spe...
24/05/2023
XF8mmF3.5 R WR
When mounted on the mirrorless digital camera FUJIFILM X-S20
The XF8mmF3.5 R WR is an UWA lens, consisting of 12 lens elements, including thr...
24/05/2023
Controlling a camera remotely with the XApp
Transferring pictures saved in a camera with the XApp
Fujifilm has worked on broadening the appeals of photography...
24/05/2023
The Chief Technology Officer is a key role for the business and Dom joins at a pivotal moment, following a comprehensive programme of system transformation and ...
24/05/2023
Out now: Prominence guidance from the EBU...
24/05/2023
Sony today announced its newest soundbar the HT-S2000. This 3.1ch Dolby Atmos ...
24/05/2023
3 steps to give prominence to general interest media services...
24/05/2023
DAZN deal sees EBU make high-profile women's club football debut with UEFA W...