Arsenal welcomes BT Sport as official partner

DC13-347 October 9, 2013

Arsenal welcomes BT Sport as official partner

BT Sport has today announced it has become an official partner of Arsenal Football Club.

The new partnership enables the Barclays Premier League broadcaster to promote its extensive offering of live football through Arsenal's digital channels in the UK and Ireland.

In addition, the agreement will give the broadcaster access to Arsenal's first team players and manager to create unique and exclusive content to support and enhance BT Sport's Barclays Premier League coverage.

Arsenal and BT have a long-standing relationship, and earlier this year Arsenal midfielder Alex Oxlade-Chamberlain was one of the key athletes featured in the national launch campaign of BT Sport.

Vinai Venkatesham, Arsenal's director of Global Partnerships and Business Strategy, said: We are delighted to welcome BT Sport to the Club as an official partner. In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage.

David James, marketing director, BT Consumer said: We are very pleased to become an official partner of Arsenal Football Club. We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that.

For further information visit: www.btsport.com and www.arsenal.com.

Notes to editors

Arsenal Football Club

Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.

Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.

With the Club celebrating its 125th anniversary in the 2011/2012 season, Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners 10 times, League Cup winners twice and European Cup Winners' Cup (1994) and European Fairs Cup (1970) winners once.

In addition, Arsenal Ladies are the most successful English club in womens football.

Arsenal's Manager since 1996 has been Frenchman Ars ne Wenger. Wenger is Arsenal Football Club's most successful manager and his honours include three League titles, four FA Cups and four Charity/Community Shields, including two League and Cup doubles' in 1998 and 2002. In addition, Arsenal went unbeaten for the entire 2003/04 Premier League season, an unprecedented achievement in English football.

In 2006 Arsenal embarked on a new chapter in its history with a move from its home of 93 years, Highbury Stadium, to the new state-of-the-art 60,000-seater Emirates Stadium, which is the most technologically advanced and highest grossing football club stadium in the world and will further position Arsenal as one of the world's leading clubs, both on and off the field.

With approximately 200,000 members, Arsenal boasts the highest paid membership scheme in world football.

For further information about Arsenal Football Club, please visit www.arsenal.com

LINK:	http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=38AFA708-...
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