V-Nova Studios Launches a World First With Weightless, an Immersive 6DoF Music Experience Weightless, created by incomparable songwriter Diane Warren and pop singer Arilena Ara, is the first song to be released as an immersive Six Degrees of Freedom (6DoF) experience in the V-Nova PresenZ volumetric format.
Cinematic 6DoF is set to transform immersive storytelling with any Open XR headset, unlocking new monetization opportunities and expanding XR use cases.
ImmersiX, a multi-content app developed by V-Nova Studios, will distribute V-Nova PresenZ content. Launching with Weightless, which premiered on November 4th at the ITTV International Forum & TechInEntertainment event, where Diane Warren received the 2024 ITTV Award in recognition of her extraordinary career and her pioneering work on Weightless.
London, UK. 14 November 2024 - V-Nova Studios, the content production arm of V-Nova, introduces Weightless, the first-ever music experience created with the revolutionary V-Nova PresenZ format. The release expands on traditional platform distribution, into new and exciting 6DoF immersive opportunities for the first-time. Weightless features a collaboration between Grammy and Emmy-winning songwriter Diane Warren and Albanian X-Factor winner Arilena Ara. The immersive experience in V-Nova PresenZ format was introduced for the first time at the ITTV International Forum & TechInEntertainment in Los Angeles and will be available exclusively on SteamVR through the ImmersiX app.
Launching Weightless marks a new chapter for XR music, enabling fans to interact with a lifelike digital double of Arilena Ara in a dynamic, space-themed visual journey that allows fans to step into a cinematic music experience. The song - coming soon in this new medium through SteamVR and ImmersiX, with traditional music channels to follow in 2025 - also features in Sharkarma, an upcoming shark-themed cinematic 6DoF production by V-Nova Studios.
Gianluca Meardi, General Manager of V-Nova Studios, said: Weightless marks the beginning of a new era in music and XR entertainment. Fans don't just watch-they're part of the scene, creating an unparalleled connection to the music. We're excited to launch this song as a new medium on ImmersiX, it is a stepping stone towards future innovations, offering an immersive experience that pushes the boundaries of what is possible.
Diane Warren, a musical icon whose career spans decades, has gifted the world with some of the most memorable songs in popular music history. She has written nine #1 and 33 top 10 hits on the Billboard Hot 100, and was inducted into the Songwriters Hall of Fame in 2001 and received the prestigious Johnny Mercer Award from the organization in June 2024. She has received 15 Academy Award nominations, as well as being a GRAMMY winner, EMMY winner, a two-time Golden Globe winner, and an Honorary Oscar recipient.
Arilena Ara is an award-winning Albanian singer known for her powerful vocals. She won The X Factor Albania, represented Albania in Eurovision 2020, and achieved international success with hits like Nentori . She has performed on the most prestigious stages and held hundreds of concerts around the world with an audience of millions of people.
The Lumiere Award-winning V-Nova PresenZ (pronounced presence ) blends cinematic visuals with 6DoF (Six Degrees of Freedom) XR immersion, allowing users to move within the scene as though physically present. This breakthrough format is set to transform entertainment by combining Hollywood-quality visuals with dynamic movement, in an immersive experience without motion sickness.
As the XR market grows, with gaming revenues already exceeding $7 billion annually, V-Nova's PresenZ breaks through technical barriers in music and cinema, offering viewers the comfort and photorealism previously unobtainable in immersive media. The new possibilities opened by V-Nova PresenZ not only promise to rapidly unlock a latent multi-billion-dollar market among existing XR users, but also set the stage for a new XR use case with mass-market appeal.
ImmersiX serves as a showcase for the V-Nova PresenZ format, distributing original productions and third-party projects that highlight the potential of cinematic 6DoF experiences.
Weightless will be available exclusively on SteamVR through the ImmersiX app for two months, before expanding to other platforms.
About V-Nova:
V-Nova is a pioneering tech company with extensive expertise in data compression, XR, and AI. Its technologies have been granted international standard status by MPEG/ISO and SMPTE. Thanks to V-Nova's innovative use of hierarchical and parallel processing, its technologies improve data, video, imaging and point-cloud compression, while significantly accelerating AI processing and providing unique features. V-Nova's relentless investment in R&D has built a portfolio of over 1,200 international patents, along with a range of software products and solutions. More about V-Nova: www.v-nova.com
About V-Nova Studios:
V-Nova Studios is a pioneering business unit of V-Nova Ltd, dedicated to revolutionizing the future of immersive media and cinematic storytelling. Leveraging the groundbreaking PresenZ format, V-Nova Studios creates immersive 6-Degrees-of-Freedom (6DoF) extended reality experiences with cinematic quality, offering unprecedented freedom of movement within virtual environments. The studio focuses on developing a new authentic and immersive cinematic language, producing original content, from movies to music, that showcases the potential of the PresenZ format, and empowering filmmakers-both Major Studios and independents-to push the boundaries of what's possible in extended reality. Through innovation and collaboration, V-Nova Studios is committed to shaping the next generation of visual storytelling.
About V-Nova PresenZ:
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